Acure is a family owned and operated US company founded on sustainable principles to provide the highest quality natural and certified organic personal care. The team travel the globe to find the most potent natural and certified organic ingredients that meet their high standards of efficacy and purity. Acure strive for sustainability which impacts every decision they make - ten cents from every hair care unit sold goes to Water.org. The base of each products is CuroxidantTM, a proprietary blend of 5 certified organic superfruits and herbs that create one of the most potent antioxidant blends available for protection of the acid mantle, while preventing free radical damage.
The Acure products are created with great care and are free from animal testing, parabens, sulphates, phthalates, propylene glycol, mineral oil, synthetic fragrances, many preservatives and artificial colours. Sourcing high-quality ingredients locally in the U.S., whenever possible, Acure also source fair trade ingredients from around the globe, which are highlighted on each ingredient label. Acure supports organic agriculture and use certified organic ingredients and have created certified organic products to the USDA’s food-grade standard and bear the USDA Organic seal. Products + the raw ingredients we use to make them are never tested on animals.