Acure is a family owned and operated US company founded on sustainable principles to provide high quality, certified organic personal care. The Acure Organics team travel the globe to find the most potent natural and certified organic ingredients that meet their high standards of efficacy and purity. The brand strives for sustainability which impacts every decision they make. The base of each product is CuroxidantTM, a proprietary blend of 5 certified organic superfruits and herbs that create one of the most potent antioxidant blends available for protection of the acid mantle, while preventing free radical damage. Acure products are free from animal testing, parabens, sulphates, phthalates, propylene glycol, mineral oil, synthetic fragrances, many preservatives and artificial colours. Sourcing high quality ingredients locally in the US, whenever possible, Acure also source fairtrade ingredients from around the globe, which are highlighted on each ingredient label. Acure supports organic agriculture, have created certified organic products to the USDA’s food-grade standard, and bear the USDA Organic seal. 10 cents from every Acure hair product sold goes to

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