Jalue is the brainchild of Azerbaijani Jale Demirchi, who was immersed in Russian skincare heritage and the natural skincare traditions of herbalism from a child. This family tradition for herbal skincare started with the women in the family. For many years, to cure allergies and skincare ailments, Jale’s grandmother and mother visited a herbalist who on her deathbed shared her secret recipes with the family. It is these recipes that inspire and form the basis for the Jalue range of natural skincare.
The inspiration behind the Jalue products means that the first product to launch fits with our natural skincare ethos. The Ice Therapy uses traditional herbs and water to create a cryotherapy ice facial treatment at home. Jalue iIce Therapy is free from artificial colourants, fragrances and preservatives and are cruelty free. Every individual herbal sachet is hand-filled and hand-sewn by Anatolian women. The making of the herbal sachets supports Anatolian communities.