Over 5 years, founder Karen Behnke worked with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. This antioxidant and vitamin-rich organic botanical juice forms the base of all Juice Beauty products. For the Phyto-Pigments™ collection, Juice Beauty's scientists worked under Gwyneth Paltrow’s creative leadership, to develop the collection of high performance makeup made with certified organic ingredients.
Juice Beauty’s chemists start with an organic botanical juice base (aloe, jojoba, grape seed, shea, infused with citrus juices) and add powerful age defying or blemish clearing USDA certified organic ingredients to deliver highly effective, clinically validated results. Both Skincare and Cosmetics are Cruelty-Free & Vegan, certified by PETA and Leaping Bunny.