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Water Conservation

A study undertaken by the Global Fashion Agenda found that 79 billion cubic metres of water was consumed by the fashion industry in 2015, and it was projected to increase an additional 50% by 2030. But the use of water is just one problem; water pollution is the other. It is estimated that around 20% of the world’s industrial water pollution can be attributed to the treatment and dyeing of textiles, resulting in millions of gallons of chemically infected waters.

Choosing organic cotton over regular cotton is one way to reduce your wardrobe’s water impact. Organic cotton still uses a lot of water, but is grown without the use of synthetic chemicals and therefore doesn’t contribute to water pollution in the same way. Always seek out brands using GOTS-certified dyes and treatments, as well as brands that have recycling and cleaning of water as a priority.

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