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(M)anasi 7

Designed and developed in Stockholm by brand founder and professional make-up artist, Susanne Manasi, this natural makeup line offers thoughtful ingredient compositions and shades that deliver a luxurious sensorial feeling and high colour pay-off.

Created to be customisable to the season and your own unique skin tone, the products can be mixed-and-matched to blend new colours. Working exclusively with independent, small-scale sub-contractors, the Manasi7 natural makeup line is highly concentrated and designed so that a little goes a long way. The boxes are made from sustainable paper that is recyclable and the reusable jars are made of 32% plant-based material from renewable sources; you can reuse the pots by filling with a skin balm or travel skincare.

All Manasi 7 products are free from ingredients derived from soy, GMOs, palm oil, alcohol, nano particles, silicones and more.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Gluten Free and Silicone Free.

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ABEEGO

Abeego beeswax wraps were created in 2008 as a natural and zero waste alternative to plastic food wrap. Made from hemp and organic cotton cloth that is then coated with a mix of beeswax, organic jojoba oil and tree resins to give both a pliable and wipe-able finish, Abeego was founded on two main principles. Firstly, it’s logical - if living food needed to be wrapped in airtight wrap the rind, peel or skin would be airtight. It’s not. Secondly, it’s inspirational - it looks good, feels good, smells good and fosters a healthier relationship with food. Abeego beeswax wraps will last up to a year and at the end of their life, they are fully biodegradable and can be composted. They are the ideal complement to your zero waste lifestyle ideally!

Look for our CONTENT BADGES to shop by ethos.

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Abel Odor

Natural perfume house Abel, is the intersection of the art or perfumery, sustainable ethics and natural science. Named with a nod to the Dutch adventurer Abel Tasman, the first European to discover New Zealand in 1642. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal, to create the world’s best natural perfume.

Made from natural ingredients, rather than clouding your personality with a consistent intensity, the beauty of natural perfume is that it will evolve on your skin, working with your natural body chemistry to create a unique scent.

These natural perfumes will continually evolve throughout the day. Abel Natural Perfume lives on your skin, until it naturally fades away.

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Absolution

Created by Isabelle Carron in 2009, Absolution was early to the new wave of natural skincare. The brand has won numerous awards, from a Wallpaper Design Award to many accolades for its natural beauty formulations. Designed to be unisex and mixed & matched to suit the mood of your skin, Absolution offers natural skincare products for those who consider efficiency, honesty, sustainability and creativity not as marketing concepts, but core reasons for a brand to exist.

With up to 99% naturally derived ingredients and over 50% certified-organic ingredients, Absolution combine the best of nature with airless bottles to protect the formulas and packaging made from recycled paper and printed with vegetable inks. With a focus on organic botanical ingredients the range is certified by Ecocert and made in France.

Look for our CONTENT BADGES to shop by ethos.

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Products that are handcrafted, artisanal, made in small batches or customised wear our Handcrafted (HC) badge with pride, highlighting the unique and personalised characteristics that come with human touch and crafting.

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Adaptology

Adaptology natural skincare is a targeted range of skin solutions that help you adapt your skin biology to the challenges of modern living using adaptogens and other plants that evolved in the extremes of nature. 

Adaptology works with the root causes of skin problems to restore balance and prevent skin issues, even before they appear.

This British Beauty Brand is a sister range to the best-selling Evolve Organic Beauty, this natural skincare range has been created by Good Ventures in their eco-studio in Hertfordshire England.

Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Cruelty Free.

Aeos

AEOS crystal nail file has become a favourite with customers and our team. Made to avoid ripping or tearing the nail these files last forever and come in a range of beautiful colour combinations. It makes the perfect manicure tool for an at home manicure.

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Agent Nateur

Agent Nateur is a independent, results-driven natural beauty company committed to sourcing the most effective, pure, non-GMO ingredients for their range of natural skincare.

 

 

Founder, Jena Covello, formulates Agent Nateur's natural skincare products in Grasse, Paris and Los Angeles. The ingredients are sourced from Europe where Jena visits the suppliers personally. Agent Nateur never dilute the effectiveness of their ingredients with fillers, and all anti-ageing ingredients are plant-derived.

 

This natural skincare range is free from GMOs, soy and artificial fragrance and is also cruelty-free.

Look for our CONTENT BADGES to shop by ethos.

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Alchemy Oils

Alchemy Oils is a British natural haircare brand that combines the best of traditional techniques with all natural formulations.

The Alchemy Oils range will help to stimulate hair growth, treat hair loss and promote longer, stronger hair.

They celebrate the age-old Ayurvedic practice of hair oiling from India, where oils are used in scalp massage to increase blood flow to the scalp, as well as for a deep conditioning treatment. Alchemy Oils offer protection from heat and styling tools.

The Alchemy Oils blends are specifically created so that each oil complements the other, bringing out the best in each ingredient. Alchemy Oils natural haircare  brand is registered with the Vegan Society, certified by PETA as cruelty-free, and an active member of the Beauty Without Bunnies program.

Look for our CONTENT BADGES to shop by ethos.

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Amala

Founded on a combination of advanced plant chemistry and artisanal craft, each powerful Amala natural skincare treatment is made from botanical ingredients and works in synergy with the body to optimise the skin’s ability to strengthen and repair itself.

Amala natural beauty products deliver visible, proven, healthy results for all skin types and at any age by using high potency organic plants and customised distillation to ensure the ingredients retain their full therapeutic value.

Amala’s farm partners' commitment to regenerative agriculture mirrors their own, and their long-standing relationships are an integral part of their environmental and social initiatives. Amala are also committed to fair trade with all their partners, and their products are always certified organic and natural by NaTrue.

CONTENT BADGES to shop by ethos including Cruelty Free and Gluten Free.

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Antipodes

Antipodes create natural skincare products that are scientifically and clinically proven to help promote healthy skin using carefully select bioactive extracts from sustainably cultivated native plants.

 

 

Many Antipodes products are certified organic by the independent government body AsureQuality, and all are free from animal testing, genetically modified or genetically engineered ingredients, synthetic fillers and silicone-derived ingredients, along with a long list of synthetic ingredients. 

 

 

The packaging for their natural skincare features fully recyclable bottles and aluminium tubes, and 100% biodegradable card from sustainable forests. Ingredients are fully traceable and are from sustainable cultivated plants. Made in New Zealand.

Look for our CONTENT BADGES to shop by ethos.

Apprvl

Founded by Megan Mussari in New York in 2014, Apprvl is a brand that offers vintage goods, handmade crafts, and DIY repair and embroidery kits, born from a desire to make quality products using only natural dyes. Through her studies and exploration of natural dyeing,

Megan came to focus on the Japanese tradition of Shibori indigo dyeing, a range of techniques that can be used independently or in conjunction with one another. Apprvl inspires more conscious thinking about clothing consumption, inspiring you to hold onto old garments to repair and improve rather than throwing them out and buying new. Apprvl DIY repair kits not only provide all the tools required to help reinforce weak points and holes in your denim, but also instructions on how to use the traditional Japanese embroidery technique, Sashiko, to add character to denim where there was once flaw. Taking proper care of your clothes is as important in building a sustainable wardrobe as the brands you choose to buy from.

Look for our CONTENT BADGES to shop by ethos.

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As Seen On Emma Watson

Emma Watson says her friends call her "the bag lady" as she takes British Vogue through the contents of her Mmaa Bag from CONTENT, where reusable make-up pads, an organic hydrating mist, Vitamin C & D supplements, and a compostable phone case are just some of the items revealed. See some of the collection below or browse the store for more options.

Emma Watson's top shop picks of natural skincare and make-up. Get the products for a more sustainable and conscious beauty routine.

Aviela

Founded by Patricia Monney in 2008, this Great British Beauty brand has it roots in Ghana and is made in the UK.

Aviela is a word used by the Dagara people from the Northern part of Ghana (where Patricia comes from) with a positive connotation, meaning something ‘Good’, ‘Nice’ or ‘Beautiful’.

Aviela is a natural skincare range using ethically sourced, 100% pure, highest grade, unrefined Shea Butter as the hero ingredient - ethically sourced directly from the fields of Northern Ghana from a Women’s Cooperative that Patricia works directly with.

Unlike many unrefined shea butter products which can be heavy and ‘drag’ on the skin, Aviela products have a sumptuously light, whipped texture, which not only gives a creamy, off-white hue, but enables the products to melt smoothly and effortlessly into the skin

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Great British Beauty.

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Axiology Beauty

Axiology was founded by Ericka Rodrigeuz, who was inspired to create her own business after not being able to find a vegan, natural lipstick she was happy with. She began creating her own products from her kitchen in NYC. 

Wanting to find a solution to the beauty industry’s growing waste problem, Ericka launched Balmies, the first plastic-free, multi-use crayon. Balmies are made with nine power-house, natural ingredients such as hemp, coconut, and plum oil and deliver high performance, moisture-rich colour.

Axiology products are vegan, cruelty-free, and palm oil-free.

All packaging is made in Bali from recycled materials.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, and Gluten Free.

Bambu Cutlery

This zero waste lifestyle brand is made from one of the fastest growing woods, bamboo, the Bambu collection of handy sustainable plastic-free utensils reduce your need for picking up plastic cutlery on the go. Bambu grows and makes their range at source, overseeing every step of the process. The bamboo is certified organic and the company is part of B Corp, which is a third party certification for sustainable business practices. The manufacturing of Bambu sustainable products uses food-safe oils instead of mineral oil, and all products are vegan.

Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Waste Innovation.

Bare Biology

Is the UK's premier vegan omega 3 and fish oils brand. Melanie Lawson, founder of Bare Biology set up the brand in 2012 when she became an Omega 3 convert. Struggling to find supplements that met her standards - something that was "strong enough to work, fresh enough to taste good, in a form I could absorb, and with clear proof of being 100% pure - she created Bare Biology. 

Bare Biology only use certified & sustainable fisheries and algae suplliers, their oils are made in Norway & the UK. Free from heavy metals, have zero 'fishy' taste, and contain high concentrations of EPA & DHA. 

Look for our CONTENT BADGES to shop by ethos including Gluten-Free and Food State.

Unwind after a busy day and enjoy a natural bathing ritual. Try our selection of bath salts and soaks to treat your skin and senses.

Immerse yourself in a calming, warming bath and cleanse and purifying your body and aura with this selection...

Battington Lashes

Sirine Swed created her line of cruelty free lashes after struggling to find long-lasting comfortable lashes to wear throughout the day that can be reused. Battington Lashes provide the extra length and volume to your lashes without sacrificing on standards. Made from 100% handmade silk, they are lightweight, hold their curl, last longer then mink and synthetic lashes and are cruelty-free. Battington Lashes support strengthening women all over the world, with 2% of each sale going to Global Fund for Women.

Look for our CONTENT BADGES to shop by ethos.

A selection of our favourite everyday accessories. From hair removal to face brushing we have sourced versions that not only work, but have a 'green' ethos behind them.
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Beauty Kubes

Beauty Kubes is a range of British-made waterless haircare and skincare. Made to be organic and vegan this range of natural haircare, bodycare and natural skincare that is plastic free.

Ideal for fitting into a zero waste or plastic-free lifestyle, the Beauty Kubes packaging is biodegradable cardboard so you don't have to take any plastic bottles into the shower - just take one Beauty Kube, crumble in the palm of your hand, add a little water to create a paste then smooth onto wet hair or on your body. 

With 27 cubes in each natural haircare or bodycare box, it is equivalent to a 250-300 ml bottle of conventional shampoo or conditioner. Beauty Kubes are made locally in Cornwall, UK.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

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BEN & ANNA

Created in Germany, Ben & Anna is a range of natural deodorant and water-less skincare.

Formulated to be suitable for vegans, cruelty-free and gluten-free, this range of natural deodorants are also certified natural by Natrue. 

But what we love most about Ben & Anna is the packaging, which is made from cardboard that can be easily recycled once you're finished with your natural deodorant.

 

 

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Cruelty Free and Gluten Free.

BHAVA VEGAN SHOES

Bhava vegan shoes are not only animal-free, but also focus on a sustainable business model and the working conditions of their manufacturing partners. Bhava vegan shoes use organic, recycled and cruelty-free components with the message “No more victims of fashion”. With a commitment to ethical and environmentally conscious design, Bhava work to source innovative materials for its footwear including organic cotton linings, hand painted embossed cork and premium recycled microfibres. Styles are constructed with repairable soles, and each pair comes with removable cork insoles and an extra pair of organic cotton plush line insoles for when you need a little extra warmth.

Look for the CONTENT BADGES to shop by ethos including Waste and Resource Innovation.

Biocol Labs

A laboratory ahead of their time, Biocol Labs have been creating healthcare essentials with 'synthetic'-free wellbeing at their core since 1977 in Lisbon. Their company ethos is based on mineral and plant science as the basis to create rejuvenating products, with the vision of making the chemical pharmacy industry a thing of the past.

Fuelled by those seeking a balanced and natural lifestyle, Biocol Labs products work to help cleanse, assist with tiredness, boost your mood and increase immunity. Biocol Labs use powerful plant properties to help beat the strain that modern day-to-day life inflicts on your body.

Look for our CONTENT BADGES to shop by ethos.

Biosolis

Biosolis is a certified organic suncare brand that creates non-nano mineral sunscreens, organically produced vegetable oils and plant extracts.

Biosolis certified organic sunscreen does not use any petrochemical ingredients and is free from silicones, paraffins, nano-particles and synthetic fragrances in accordance with certification.

Thanks to their biotechnology, Biosolis uses quality active ingredients that are clean and pollutant-free, as well as respectful of the skin and our planet. Biosolis ingredients and formulations are Ecocert and the Cosmebio certified to ensure product safety.

All Biosolis SPF and UVA ratings are inspected by an independent laboratory, and comply with European Colipa and American FDA sun protection regulations.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

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Body & Bath

Shop our selection of natural deodorants, mineral sunscreen and more from Cult natural brands Agent Nateur, Soapwalla, Plant and Dr Bronners. Or take your pick from our essentials - organic sanitary products (we pay the VAT for you!), refillable razors, body brushes and biodegradable toothbrushes in our plastic-free edit.

Natural Body Wash

Browse our curated collection to find an organic & natural body wash for you.

The Natural Deodorant Edit

We've been selling natural deodorants since 2008 - if it's made it to our edit it's because we've had great feedback that it works! If you need help finding the one that works for you, just drop us a line or shop the selection including vegan natural deodorants and plastic-free deodorants below. 

Natural and Organic Hand Care

Everything you need to care for your hands featuring some of our favourite natural and organic hand care brands including Antipodes, Organii and many more

Eco-Friendly Razors & Hair Removal

Browse our collection of eco-friendly razors & hair removal tools at Content Beauty & Wellbeing. Try metal razors, reusable & recyclable BPA Free plastic razors & natural hair removal options now.

Mineral Sunscreen

Stay sunburn-free with a mineral sunscreen from our natural SPF skincare collection, Your mineral sunscreen choices can protect the ocean too. Discover skin and ocean-friendly natural SPF Protection.

BOUCLEME

Bouclème know curly hair and the challenges of managing it. They know it requires nourishing ingredients to help hydrate and strengthen the cuticle from the inside out. With zero foam for maximum hydration, 

Bouclème natural haircare products are packed with high performance actives to restore moisture to lacklustre hair.

Powered by aloe vera, honey, argan and virgin coconut oil to deliver results, the range has the natural fresh scent of citrus. With a simple system to cleanse, condition and define,

Bouclème will give you beautiful, shiny and frizz free curls, just as nature intended. Proud to be British, Bouclème was conceived, created, and is made right here in the UK. Only tested on real curls, never on animals, Bouclème work with a panel of everyday curlies with different hair issues to make sure every curl type is covered.

Look for our CONTENT BADGES to shop by ethos.

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Bybi

Great British brand Bybi Beauty make natural skincare here in the UK. Providing sustainable beauty products that are both natural and efficacious, Bybi work to not only protect your skin but also the planet by reducing their impact.

While not entirely plastic-free (caps and atomisers may still be plastic) the brand has reduced their use of virgin plastic by using label-less glass and sugarcane-derived bioplastic tubes that are both recyclable and industrially compostable. All Bybi natural beauty products are registered with the Vegan Society and Leaping Bunny.

Look for CONTENT BADGES to shop by ethos including Suitable for Vegans.

Certified Cruelty Free

Under UK and EU regulations beauty brands are unable to sell products in this market that are tested on animals. Additionally we do not stock brands that sell in other territories which require animal testing. A brand may have taken the extra step to become certified against animal testing by an independent third party such as PETA or Cruelty Free International.

Certified Materials

This badge shows that the product has been made from materials which are certified to an internationally recognised standard, scheme or sourcing system, with the brand making a more sustainable choice through their sourcing, dyeing or processing.

Certified Organic

Products with this badge are certified as organic by an independent third party certification body such as GOTS, Soil Association, Ecocert, USDA or NaTrue. The entire product is certified, rather than just the raw materials.

Certified Organic Skincare 

Products with this badge are certified as organic by an independent third-party certification body such as GOTS, Soil Association, Ecocert, USDA or NaTrue. The entire product is certified, rather than just the raw materials. Browse our collection of certified organic skincare now.

Charitable

This badge recognises a brand's commitment to positively contributing to the world through its support of social or environmental charitable organisations and development programs.

Christy Dawn

With a cult following worldwide, women have bought Christy Dawn's covetable, all-occasion dresses as a way to opt out of fast-fashion – a sector of the industry known for its mistreatment of workers and excessive pollution and waste.

Crafted in Los Angeles, Christy Dawn designs are wear-anywhere pieces that will remain in your wardrobe throughout the seasons. For the brand, creating fashion with a planet- and people-first ethos meant setting up their own factory in LA and shunning new fabrics. Making limited edition runs from existing fabric means each version of a style has a very limited number - no chance of being seen in the same high street dress all season.

‘A dress should only be considered beautiful if the process used to produce it preserves the integrity and beauty of the Earth and her people. When deciding what to wear, we have an obligation to consider how it’s made and the impact of that process.' Christy Dawn.

Through their choices, Christy Dawn are educating customers on the true cost of production – the connection between the economy, the environment and humanity. 

CLED SUSTAINABLE JEWELLERY

Cled is a Los Angeles based sustainable jewellery brand on a mission to use waste resourcefully and upcycle with style, while also minimising harm to animals and the planet. The brand name CLED is a derivative of the word cycle(d), representing the concept of recycling and upcycling. CLED sustainable jewellery was inspired by a desire to help reduce the environmental impact of the fashion industry by repurposing existing materials to create new pieces, all without sacrificing a high quality and beautiful design.

Look for our CONTENT BADGES to shop by ethos including Waste and Resource Innovation.

Available Online & Instore

Certified Production

This badge indicates that the product is made using fair and audited labour practices by a brand that invests in ensuring its workers rights are protected. For example: Fairtrade, GOTS, FWF, ECA, GRS, C2C.

Content Accessories

Shop our selection of vegan bags, vegan shoes and hand-crafted jewellery. Sourced from makers and crafts people from around the world, our selection includes Ethletic fair trade shoes, CV.MILLE hand-crafted jewellery, CLED upcycled jewellery and Thomas & Taylor vegan shoes, plus more.

Sustainable Bags

Shop our selection of responsibly-made, sustainable bags and baskets for all occasions. Sourced from makers and craftspeople from around the world, our curation includes Aage sustainable leather 'forever' bags; Mmaa socially responsible, hand woven baskets & bags; and Hozen vegan leather bags.

Eco-Friendly Phone Accessories

Discover eco-friendly phone accessories that are gentle on the earth but tough enough to keep your phone safe. From CONTENT exclusive iPhone cases made from innovative Flaxstic material that can be composted at the end of its life, to handcrafted one-off earphones helping to keep craft alive.

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Sustainable Sunglasses

This summer or ski season choose your eyewear from our curated collection of sustainable sunglasses. We have selected styles that do more than protect your vision, they help protect the planet too. Using a range of materials from bio-plastic which is oil-free and biodegrades in 115 days if you bury it in compost soil, to recycled acetates and metals (reducing consumption of new materials), these sunglasses not only look good, but they do good too.

Available Instore and online.

Sustainable Jewellery

Shop our selection of recycled and sustainable hand-crafted jewellery. Sourced from makers and crafts people from around the world, our selection includes CV.MILLE handcrafted jewellery, CLED upcycled jewellery and Lima Lima from the UK.

Content Beauty X Planet

It takes a while for an industry as big as the packaging one to pivot and provide better options for the beauty industry.

While many of your natural beauty products need replacing every six months or so, the same is not true for their packaging – lots of it will take a lifetime to breakdown, but things are changing! Content Beauty X Planet is where you can find the brands who are addressing the issues around waste in the beauty industry.

From glass packaging (recyclable), to plastic-free products and refillable beauty cosmetics, it's now possible to prioritise the planet with your beauty purchases.

BIODEGRADABLE PACKAGING

Using plants (sugar-cane) for bioplastics that biodegrade still has some sustainability issues, but a lot less so than using a non-renewable resource like oil (where plastic comes from). Innovation in this area is to be encouraged even if it still isn’t perfect, and the natural beauty sector has its share. You'll start seeing new tubes for your body cream, balms and cleansers popping up here.

Glass Packaging Beauty Products

Glass can be heavy to freight around the world and it's likely the pump or cap will still have plastic involved, but it is still considered one of the more planet-friendly materials to use for beauty packaging due to the ease of recycling it. Once you have finished with your glass packaging beauty products, rinse and reuse (often bottles make pretty bud vases) or recycle with your other home glass.

RECYCLED & RECYCLABLE PACKAGING

Recycling reduces the already immense pressure on landfills. In many cases, recycling also conserves important resources, such as energy, and beauty brands are beginning to take notice of this. From using ex-yoghurt containers to create shavers, to recycling aluminium into lipstick tubes and using post-consumer plastics to create new bottles, recycled and recyclable beauty options are growing.

Refillable Beauty Products

While often refillable beauty products will not be entirely plastic-free, it is satisfying to not have to bin a make-up compact when you come to the end of your colour. Kjaer Weis is at the forefront of this planet-friendly initiative. Each of their natural cosmetic products has a refillable component, from mascara and lipstick, to foundation and blush. Not only are the compacts made from metal, but the refills also come in cardboard packaging. Stay tuned as more brands take up this challenge to create refillable beauty products.

Reusable Beauty Products

Single-use plastic is a big, and growing problem for our planet. Made as a byproduct of the oil industry, plastic does not biodegrade. Even plastics marketed as biodegradable must be placed under the right conditions to break down effectively. Often they will break down into smaller particles called microplastics that may find their way into the environment, oceans, and eventually our food chain. Browse our reusable beauty products below.

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Natural Beauty Products

Home to the Natural Beauty Products since 2008, CONTENT’s edited collection features cult organic skincare, natural haircare, the best in clean beauty and natural beauty products to create spa treatments at home. Choose from high performance natural beauty products & brands like Tata Harper, Evolve, MV Skincare, Twelve Natural Skincare, Josh Rosebrook and May Lindstrom.

Not all of us are willing and/or able to use the sun's help to achieve that holiday glow. Luckily, there are organic beauty options to achieve a natural fake tan.

Content Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our natural beauty and wellbeing book collection with exciting new finds and brushing up on our knowledge.

Natural Beauty Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our knowledge.

Home & Zero Waste Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our knowledge.

Planet & Environment Books

Brushing up on how you can live in sync with the planet is the first step to going zero waste, and our collection of sustainable books has been curated to enlighten you with tips, research and creative ways to take action. We are spoilt with the amount of literature about sustainable living at the tip of our fingers... Let's make the most of it.

Race & Equality Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our natural beauty and wellbeing book collection with exciting new finds and brushing up on our knowledge.

Vintage Beauty Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our natural beauty and wellbeing book collection with exciting new finds and brushing up on our knowledge.

Wellbeing Books

Our wellbeing books are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

Women & Feminism Books

It's always a great time to learn something new! Even though we’re past the age of back-to-school, we’re not ones to turn down the idea of extending our knowledge.

Content Clothes

Our Content Clothes edit of sustainable fashion makes choosing to shop more consciously for your wardrobe easier. Next time you need to replace an item choose from our selection of everyday essentials, organic cotton basics, natural fibres. upcycled garments and recycled fabrics and fibres. Look for the Content Badges to shop by ethos from vegan clothes to organic

Content Clothes X Planet

Today, an average consumer throws away an individual garment after 7 uses, and about 95% of clothing that ends up in landfill could actually have been recycled.

Fast fashion, or as we like to call it 'disposable fashion', lures consumers into believing they constantly need the latest looks, fostering a throwaway culture. Our selection of CONTENT CLOTHES have been chosen from brands that opt to put the planet and workers at the forefront of their design and manufacturing process.

While we think that all the clothes we stock have a plus for the planet when compared to mainstream manufacturing, the products in this collection highlight initiatives around natural fibres, recycling, botanical dyes and water conservation.

Low Impact Dyeing

Unlike food and beauty, our clothing doesn’t come with an itemised list of ingredients that have gone into its manufacturing. Instead, these chemicals (many of which are known carcinogens and hormone disruptors) are undisclosed and well hidden within the fabric. There is no strict global regulation on the use of toxic chemicals in the textile industry, and in many garment producing countries there is little to no regulation at all, so it can be difficult to know just what chemicals are hidden in our clothing.

Look for garments with certifications for assurance that harmful chemicals are not present. GOTS, Cradle to Cradle, EU Ecolabel, Standard 100 by OEKO-TEX and Bluesign all restrict the use of synthetic chemicals in garment supply chains or textile products. Organic textiles, specifically GOTS-certified, gives you assurance that the product is organic, from farm to finished garment.

Natural Fibres

The problem of microfibres is widespread, but as consumers we have the opportunity to vote for the planet with our purchases. Shopping natural fibre garments like cotton, silk, wool, cashmere and hemp is better for the planet. Not only are these natural fibres not releasing micro-plastics into the environment, they are also not relying on the petroleum oil industry for their raw materials, as polyester does.

While 'growing' fibres for clothes is often water and labour intensive, the benefits of biodegradability (polyester takes between 20 and 200 years to biodegrade, while cotton can take as little as a month) when teamed with longevity in your wardrobe make natural fibres a more sustainable option for the planet.

Recycled & Upcycled Clothes

Recycling isn't limited to your kitchen waste. There are companies who have mastered taking waste and turning it into your wardrobe, from brands using recycled plastics (and even tires!) blended into new fabrics, to those with initiatives to take back used clothing and upcycle the material into new garments. Mud Jeans and The R Collective upcycle waste fabric into new garments, while Deadwood leather jackets are made from rescued deadstock leather, repurposed vintage clothing and upcycled post-production waste. The possibilities are growing and, better yet, wearable!

Water Conservation

A study undertaken by the Global Fashion Agenda found that 79 billion cubic metres of water was consumed by the fashion industry in 2015, and it was projected to increase an additional 50% by 2030. But the use of water is just one problem; water pollution is the other. It is estimated that around 20% of the world’s industrial water pollution can be attributed to the treatment and dyeing of textiles, resulting in millions of gallons of chemically infected waters.

Choosing organic cotton over regular cotton is one way to reduce your wardrobe’s water impact. Organic cotton still uses a lot of water, but is grown without the use of synthetic chemicals and therefore doesn’t contribute to water pollution in the same way. Always seek out brands using GOTS-certified dyes and treatments, as well as brands that have recycling and cleaning of water as a priority.

Sustainable Activewear

Improve the eco-friendliness of your gym kit with our curation of sustainable activewear made with natural, recycled or regenerated fibres, such as fishing nets and recycled polyester. These garments are designed to last, with just as strong a focus on trans-seasonal designs as innovative fabrics.

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Dresses

It is more than possible to look good and do good for the planet with our collection of sustainable fashion. Choose one of our dresses for your Capsule Wardrobe to wear from day to night, summer to winter, and year to year. Dress them down with sneakers or flats, or up a notch with a pair of heels.

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Ethical Underwear & Basics

Refresh your wardrobe basics next time you need to replace them with our ethical underwear and basics selection of everyday essentials. From recycled nylon stockings to organic cotton underwear, each timeless style has been thoughtfully designed and produced for you to wear with comfort season upon season, year upon year.

ETHICAL UNDERWEAR - BRAS

Having to choosing comfort and sustainability over style is no longer a dilemma with our ethical underwear selection of bras and sports bras. From natural fibres including organic cotton and tencel to recycled fabrics & laces, there is a style to suit your lingerie preferences.

With timeless styles, basic colours and no seasonal collections, our edit of bras includes full coverage bras, adjustable straps and back fastenings and lovely lace styles. These bras are intended to be worn season after season, year after year.

Look for the CONTENT BADGES to shop by ethos including Certified Materials and Resource Innovation.

ETHICAL UNDERWEAR - BRIEFS

Having to choosing comfort and sustainability over style is no longer a dilemma with our ethical underwear selection of briefs. From natural fibres including organic cotton and tencel to recycled fabrics & laces, there is a style to suit your lingerie preferences.

With timeless styles, basic colours and no seasonal collections, our edit of briefs are intended to be worn season after season, year after year.

Look for the CONTENT BADGES to shop by ethos including Certified Materials and Resource Innovation.

Sustainable Slips & Bodysuits 

Browse our range of sustainable slips & bodysuits, part of our ethical underwear range at Content.

Organic Socks & Tights

Keep cosy and eco-friendly with our range of organic cotton socks & tights at Content. Soft, durable and comfortable, not only are our organic socks & tights part of our ethical underwear collection, but they are also versatile and long-lasting.

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Jackets

Discover our edit of sustainable fashion made from recycled & upcycled materials. Choose from jackets that use waste already in circulation to recycle or upcycle for making new garments will save it from going to landfill and instead give it a new life. Our sustainable jackets are a win for your wardrobe, and a win for the planet!

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Jeans & Trousers

For year-round comfort, shop our curation of bestselling sustainable jeans & trousers made with organic cotton, recycled & upcycled denim, and innovative TENCEL™ lyocell fabric. Each pair of jeans & trousers in this collection is intended to become a ‘forever’ wardrobe piece that can be worn with a multitude of different tops, shoes and accessories on various occasions.

Knitwear

Keep cosy and eco-friendly with our range of sustainable fashion with our collection of ethical knitwear. Soft, durable and comfortable, not only is ethical knitwear versatile and long-lasting, it will also keep you warmer than synthetic fibres. Pair with your choice of organic jeans, trousers, shorts or skirts depending on the weather.

PERIOD PANTS

Once you've tried them, you won't stop using them! It's no secret we are converts to the new generation period pants. Use them alone or in addition to your usual period products for an additional layer of protection.

Sustainable Loungewear

Looking for everyday essentials, organic cotton basics, natural fibres, upcycled garments and recycled fabrics and fibres? Browse our sustainable loungewear collection.

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Skirts

Our thoughtfully sourced sustainable skirts don’t just make for versatile outfit choices, the considered way that they are made with certified and recyceld fabrics  means that by choosing these skirts, you are also doing your bit towards protecting the planet too.

Organic Pyjamas & Sleepwear

We spend 8 hours a day sleeping, so what you wear to bed counts. Switch into something more comfortable with our selection of sustainable sleepwear, organic pyjamas and lounge wear.

Choose all natural fibres from organic silk, modal, organic cotton or organic bamboo for breathable comfort and easy care. Wear between the sheets or on slow days for relaxed comfort.

Available Online

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Tops & Shirts

Explore our varied selection of sustainable clothing from singlets to t-shirts, tops and shirts, all which have been consciously crafted using innovative and sustainable materials, including organic cotton, modal and lyocell. The entire range has been tried and tested by the team and we can confirm that it is comfortable, soft to the touch, versatile and looks great.

CONTENT LIVING

Wondering why you should up your zero-waste, plastic-free game and switch to reusable products? Simple. To reduce your single use plastic consumption. We all now know this is a big, and growing, problem for our planet. Made as a byproduct of the oil industry, plastic does not biodegrade easily. Even plastics marketed as biodegradable must be placed under the right conditions to break down effectively. Often they will break down into smaller and smaller particles called micro-plastics that may eventually find their way into the environment, oceans and eventually our food chain.Why it's hard to avoid, with a little thought you can limit and reduce your reliance on single-use plastics by using reusable products and choosing truly biodegradable products."}">Wondering why you should up your zero waste, plastic free game and switch to reusable products? Simple. To reduce your single-use plastic consumption, a big and growing problem for our planet.

Biodegradable

Opting out of plastic in your bathroom and kitchen is getting easier. Switch your plastic cling film for wax wraps, your plastic toothbrush for a bamboo one (even though the bristles are still nylon), your micro-fibre cloths for biodegradable versions, and your plastic dish brush for a coconut fibre version. When you're done with them, biodegrade or compost accordingly.

Reusable Living

A lot of rubbish can be generated just from the simple act of getting lunch, from takeaway containers, to plastic cutlery and cling wrap. Try these handy, everyday, zero waste reusable products next mealtime. It does mean making your own food from scratch, but that too has its benefits for your wallet and nutritional intake, as well as the planet.

CONTENT SLEEP

On average we spend a 3rd of our life sleeping, so what you wear to bed, sleep on and your sleep environment matters. So much so that we've put together a collection to make sleeping better easier. Choose from organic bedding, natural fibre sleepwear and organic pyjamas along with items to help you drift off and ease into a full 8 hours slumber.

Look for our CONTENT BADGES to shop by ethos including Natural Fibres, Resource Innovation, Organic and Vegan.

Available Instore & Online

CONTENT SLEEP AIDS

Having trouble drifting off? These are the natural sleep aids we turn too to help us get to and stay asleep. From magnesium to medicinal mushroom, cacao sleep tonics and aromatherapy pillow mists and balms. Or try journalling to empty the mind of the day and drift of easily.

Available Instore & Online

CONTENT BEDDING

We think your bed deserves to be dressed in organic bedding and natural fibres too. With 8 hours spent between the sheets, what you sleep on matters as much as what you sleep in. With many of us having trouble drifting off how you set up your bedroom can affect help develop good sleep habits...some candle light, a good book, a sleep mask some aromatherapy all can help unwind and relax before bed.

Available Online

CONTENT SLEEP BOOKS

Sleep is easy for some and illusive for others. Brushing up on the latest research on sleep, the importance of it and developing habits to help us drift of, like journalling, all help motivate us to stack the zzzz's. This collection of books has something for everyone from dream journals to good morning rituals - gift to someone who needs it or yourself!

Available Instore & Online

CONTENT SLEEP SKINCARE

With sleep comes lots of skin benefits, from detoxing to repair. Finding products that help that process can make the difference between waking up looking refreshed or not! From make-up removers to intensive night and eye creams and massage oils and bath soaks to help unwind ready for sleep - we love a night-time skincare ritual.

Available Instore & Online

Content Sustainable Picnic

Discover ethical bags, natural SPFs, beeswax food wraps, reusable bottles and more to help create your CONTENT picnic.

Content Trial Collections

All the fun of the store, delivered to your door.


Once you receive your collection you can book a free online session with our make-up artist if you need some tips for application, skincare advice or need a colour match. Book Here.

CONTENT X

We have partnered with some of our favourite brands and artists to create limited edition pieces. From artist collaborations for our printed organic cotton T-Shirts, to a partnership with PELA the compostable phone case company to stamp our own slogans on a selection of cases. Check back as we launch new CONTENT X ranges and pieces. As always you can also look for the CONTENT BADGES to shop by ethos from vegan to certified organic and more.

Available Instore and Online.

Content X Planet

Our latest collaboration is here... and it's with the Planet!

Keeping the planet in mind when you purchase anything can be difficult. Making and consuming by its very nature is not very planet-friendly. But since we all need a new something from time to time - whether this be a moisturiser, swimsuit or bag - we do have the opportunity to choose for the planet and not just for ourselves. While the beauty and fast fashion industries catch up and start providing more considered options, a few brands have already created products and packaging to help you touch the planet lightly with your choices. Use our Content X Planet Collections to shop in collaboration with the planet.

Coola

Dedicated to creating product experiences that embody a happy & healthy lifestyle, Coola develops organic skincare ideal for everyday use. Every Coola formula is crafted with at least 70% certified organic ingredients and uses beet derived DHA for its tanning products. All products are infused with powerful antioxidants that help fight free radicals, harnessing the power of plant cell actives to nourish and support healthy skin. 

Coola source ingredients that follow sustainable farming practices & support local communities, using sustainable packaging wherever possible. 

Look for our CONTENT BADGES to shop by ethos including Cruelty-Free & Certified Organic.

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Cosmetics

The best in natural cosmetics from RMS Beauty, Ilia, Inika, Vapour Beauty, Kjaer Weis and more. Shop our selection of clean cosmetics online and find the best colour match for you. Choose by ethos from vegan makeup to silicone-free cosmetics and refillable makeup to reduce your environmental footprint.

Natural Blush & Multi-Sticks

Whether you choose a cream or powder, browse our curated collection to find the natural blush to suit you. 

Natural & Organic Blush Powder 

Whether you choose a cream or powder, browse our curated collection to find the natural blush for you. 

Organic & Natural Eyebrow Makeup

Whether you choose a pencil, powder, or gel, browse our collection to find organic & natural eyebrow makeup to suit you.

Natural & Organic Concealer

Natural & organic concealers are formulated to be multi-taskers, helping to diminish the appearance of dark circles, redness, cover spots, and much more. Browse our collection and find a natural & organic concealer for you.

Organic & Natural Eyeliner

Whether you choose a pencil, liquid, or gel, browse our collection to find an organic & natural eyeliner to suit you.

Natural Eyeshadow

Whether you choose a cream or powder, browse our collection to find a natural eyeshadow to suit you.

Natural Cream Eyeshadow

Browse our natural cream eyeshadow brands, part of our natural eyeshadow range at Content. 

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Natural Foundation

From tinted oils, to matte finish water bases, to quick-to-apply cream formulations, browse our collection to find a natural foundation to suit you. Need help with a colour match? Book a one-to-one digital consultation with one of our beauty experts now.

Natural Highlighter

Browse our collection and find a natural highlighter that instantly brightens your complexion and adds dimension to your features.

Natural Cream Highlighter

Browse our collection and find a natural cream highlighter that instantly brightens your complexion and adds dimension to your features.

Natural Powder Highlighter

Browse our collection and find a natural powder highlighter that instantly brightens your complexion and adds dimension to your features.

Organic & Natural Lip Gloss & Tint

Whether you choose a liquid, cream, or balm, browse our collection to find an organic & natural lip gloss & tint to suit you. Need help with a colour match? Book a one-to-one digital consultation with one of our beauty experts now.

Organic & Natural Lip Pencil

Browse our collection to find an organic & natural lip pencil to suit you. 

Organic & Natural Lipsticks & Crayons

Whether you choose a pencil, liquid, or crayon, browse our collection to find organic & natural lipstick to suit you. Need help with a colour match? Book a one-to-one digital consultation with one of our beauty experts now.

Natural Liquid Foundation

Shop natural liquid foundation from the best local and international organic & natural makeup brands from around the world. Browse our natural liquid foundation range and find vegan, cruelty-free, organic, and silicone-free options.

Natural Mascara

Whether you are looking for volumising or lengthening, browse our curated collection to find the right natural mascara for you.

Natural Nail Polish & Colour

Whatever colour you choose, browse our collection to find an organic & natural nail polish to suit you. 

Natural & Organic Primer

Naural & organic primers help smooth out uneven textures, pores, and fine lines & can ensure that your make-up will stay put for longer. Browse our curated collection to find the natural & organic primer to suit you. 

Silicone-Free Cosmetics

Cosmetics with silicone on the ingredients list can be harsh on your skin. Silicone is air- and water-tight and when applied to your skin, it may trap debris in your pores leading to congestion and inflammation. Silicone-free cosmetics are a preferred option when sticking to a natural beauty routine, particularly for those with sensitive and acne-prone skin.

Natural Makeup Sets

Browse our range of natural makeup sets to find organic, natural & vegan lip colours, eye quads, makeup minis & more. Ideal for gifts.

Vegan Makeup

We've made shopping vegan easy - browse our curated collection to find a full range of vegan makeup. What to know what else on our site is Vegan? Just look for the VE badge & use our handy filters.

COSMIC DEALER

 

Transforming everyday habits into healthy rituals, Cosmic Dealer is a female-founded French raw chocolate and wellness brand with a mantra of less sugar, more plants, higher vibes.

 

Focusing not only on taste, they are label-readers and research nerds on a quest for the best quality ingredients and ethical sourcing. Go beyond the pretty packaging and you'll find the brand also ensures products are certifed organic, have low intervention production (raw, bean-to-bar), single origin and certifed ethical cacao.

Choose from raw cacao herbal chocolate bars, filled 'chakra' chocolates or herbal teas - we love them all!

 

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Organic.

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Costa Brazil

Costa Brazil was founded by Francisco Costa, built on a simple belief that the spirit of beauty is inseparable from the health of the earth. Dedicated to helping preserve the beauty of the natural world, Costa Brazil partnered with the non-profit environmental organisation Conservation International (CI), helping to identify and utilise existing farmlands, striving to employ sustainable strategies where possible from procurement to production to packaging. A percentage of their proceeds are donated to CI to help protect the rainforest and raise environmental awareness.

All Costa Brazil use sustainable, recycled and biodegradable materials whenever possible, using FSC-certified paper for their packaging.

Costa Brazil Natural Skincare is Certified Cruelty-Free, and Suitable for Vegans.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Charitable

From best sellers to editor’s must haves, these are the products to reach for first if you are making the switch to natural and organic beauty.

CUTEES PARIS 

Cutees Paris Titshirts not only look good, but do good too. Each organic t-shirt purchase gives 2€ to breast cancer charity Live As Before Association. Titshirts are proudly made with organic cotton in a Fair Wear Foundation member factory. This foundation ensures the minimum working condition requirements and safety criteria. All garments produced in this factory are certified by additional certifications including GOTS, OCS Blended and Oeko-Tex. Cutees Paris garments are then finished with crafty designs in small batches in a French workshop who provide work for locals.

Look for the CONTENT BADGES to shop by ethos from vegan clothes to certified organic.

Cvm.Ille Jewellery

Founded in 2018, CVM·ILLE is a collection of sustainable, vegan jewellery pieces inspired by antiques. Individually handcrafted in their Paris workshop, CVM·ILLE work with local suppliers to source recycled brass and silver, and cruelty-free and vegan materials. The brand donates 2% of the sale price of each jewel to the Association Les Luttes a Lier, who supported the creation of the first animal sanctuary in the Paris region.

Each CVM·ILLE piece is cast in recycled brass, silver or gold from recycled scraps, then transformed into a closed circuit before finally being gilded or plated with recycled 24-carat gold.

Look for our CONTENT BADGES to shop by ethos including Recycled Materials and Resource Innovation.

Dame

The worlds first reusable tampon applicator. Dame is used as a regular applicator – but designed to be used forever, alongside an organic tampon range to reduce chemicals in landfill and your body! 

The zero-waste options from Dame include their reusable pads and liners - made from a fast-wicking, five-layer technology that keeps you dry with a super soft layer for added comfort. Making the switch could also save up to 2,000 plastic disposables!

Digital One-To-One Consulations available now

de Mamiel

de Mamiel is a luxury natural skincare brand like no other. Built on decades of scientific studies and a mastery of anatomy, physiology, aromatherapy and acupuncture, these high performance products harness unique botanicals and precious oils to transform the skin, and deliver a deeper sense of wellbeing. 


Founded by acclaimed skin health specialist Annee de Mamiel after studying first-hand the effects of modern day life on people’s skin in her clinics. de Mamiel exists to inspire a new practice in skincare, with a range of extraordinary natural skincare products that deliver on a physical, emotional and cellular level. 

The de Mamiel natural skin care products are blended in the UK.

Look for our CONTENT BADGES to shop by ethos.

DEADWOOD

The Deadwood brand can be considered the antithesis of fast fashion, on a mission to change the world one leather jacket at a time. Founded by Carl and Felix in 2012, Deadwood is the result of their love for pre-loved clothes and desire to contribute to a better world.

Deadwood leather jackets are made from rescued leather deadstock, repurposed vintage clothing and upcycled post-production waste, with the jacket linings made from recycled plastic bottles.

Look for the CONTENT BADGES to shop by ethos including Resource and Waste Innovation.

Sustainable Leather Bags from Aage

Design Innovation

This badge champions designers and brands who are pushing the boundaries in design by creating products using innovative concepts, processes, technology or materials.

Djusie

Djusie (pronounced 'juicy') is a Finnish natural skincare brand certified by Ecocert and celebrating the most effective Finnish ingredients. With a strong healthy skin barrier, a balanced pH level and optimal lipid-hydration balance at the heart of the Djusie skincare philosophy each product contains natural superstars such as reishi mushroom, flowering quince (also known as the “Nordic Lemon), and Gotu Kola.

At the core of the brand, Djusie unites the health of your skin with that of your body, mind and spirit. Djusie stands for good mental health, positive self-worth and cultivating kindness, granting direct funding to organisations that promote mental wellbeing. From it's joyful packaging to its uplifting aromatherapy and calming rituals the positivity is evident right through to the brand imagery. Taken on a film camera, it is a joy to see lines, pores and real skin celebrated in the beauty industry.

Founded by Katja Kokko who has spent 20 years as a beauty therapist and brings together traditional and modern self-care methods blending her study of Traditional Chinese Medicine with holistic skincare.

Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

Dr. Bronner

Dr. Bronner's Magic Soaps have over five Generations and 150 years of soap-making experience. Renowned for their quality, versatility and eco-friendliness, Dr. Bronner’s Magic Soaps popularity grew in the 1960s due to their unsurpassed ecological quality combined with Dr. Bronner’s urgent message to realise our transcendent unity across religious and ethnic divides.

Unlike most commercial soap-makers, Dr Bronner retains the glycerine in their soaps for its moisturising qualities. With 18 uses listed on the bottle, these versatile organic liquid soaps can be used to wash hair, body, clothes and even the dishes. 

All oils and essential oils are certified organic and the products are packaged in 100% post-consumer recycled plastic bottles. All Dr. Bronner classic liquid and bar soaps are not only certified under the USDA National Organic Program, but also certified fairtrade and cruelty-free. Made in the USA.

Look for the CONTENT BADGES to shop by ethos including Certified Organic and Certified Cruelty Free.

    Banish plastic and synthetics from your shaving routine, and get the smoothest shave possible with our pick of natural hair removal products.

    Eco Straws

    Our eco-friendly reusable drinking straws are manufactured from high quality, plastic free materials including stainless steel and borosilicate glass, which can be used time and time again.

    Our collection of zero waste straws come in 8mm size, making them suitable for your drinks, smoothies or nut milks. All are dishwasher safe but can also be cleaned with the straw brush.

    Look for our CONTENT BADGES to shop by ethos.

    Eco-Friendly Travel Products

    Our eco travel picks are indispensable for the jetsetters and the planet, including reef-safe SPF, zero waste reusables, sustainable accessories and more.

    Ecoalf

    Ecoalf was born in 2009 from a frustration about the excessive use of the world’s natural resources, and the thought of what world is going to be left behind for future generations. Ecoalf wants to lighten the current load on our planet by using less natural resources and instead recycling what would otherwise end up in landfill. Ecoalf integrates breakthrough technology to design and produce sustainable, comfortable, sophisticated and lightweight footwear so you can make the least footprint possible on the planet.

    The range of Ecoalf sustainable flip flops are handmade in Spain from materials that come from recycled tires.

    Look for our CONTENT BADGES to shop by ethos including Resource & Waste Innovation.

    EcoCoconut

    EcoCoconut was created to give people the opportunity to choose biodegradable and sustainable coconut based products over plastic.

    EcoCoconut's biodegradable and highly durable range brings style and sustainable values to your kitchen, with the functionality to deliver a superior clean and a zero-waste kitchen. All EcoCoconut products and their packaging are 100% plastic free, including the labels and tape.

    Look for the CONTENT BADGES to shop by ethos.

    Ellie Good

    Ellie Good is an eco-warrior; an illustrator with sustainability in mind. She has produced sustainable tote bags made with recycled fabric and vegetable inks, sporting the slogan “I’m With Greta” to represents her support for Greta Thunberg’s climate justice strikes. Ellie Good recycled tote bags are made with salvaged 40% pre-consumer polyester and 60% post-consumer cotton, which would otherwise have gone to landfill. With every bag sold, Ellie Good donates all profits to environmental charities. These sustainable totes are ideal for carrying groceries, yoga gear, picnic supplies, and of course carrying your message around with you.

    Look for our CONTENT BADGES to shop by ethos including Recycled & Upcycled Materials.

    Elytrum

    Elytrum offer a range of handmade, vegan-friendly & eco-friendly natural body brushes. Hand-crafted by a family-owned company in Sri Lanka, these high-quality natural body brushes are made using sustainable materials such as coconut, sisal and jute fibres.

    Body brushing allows for effective exfoliation and massage, whilst providing healthy glowing skin, and general wellbeing. It's also beneficial for stimulating the lymphatic system and blood flow. Remember to always brush using long strokes towards the heart and gentle circular movements on the abdomen. 

    Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free, Suitable for Vegans and Gluten-Free.

    Digital One-To-One Consulations available now

    Ere Perez

    This Australian natural make-up and skincare was founded by Ere Perez, who was born in Mexico where she learned from a young age to value natural health and wellbeing. When she crossed the oceans and moved to Sydney, she brought her heritage and love of natural living with her.

    Ere Perez's natural skincare and make-up range is her absolute passion, only using carefully selected ingredients (oils, plant extracts and minerals) that are blended with antioxidants to create a gentle, highly effective natural beauty solutions. Products are cruelty-free and many are suitable for vegans.

    Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Cruelty Free.

      Essentials by Zoe LVH

      When founder Zoe's mum was diagnosed with stage four breast cancer, Zoe began extensive research into various alternative therapies. One of the topics that stood out was the scientific research on the role of essential oils as prevention and treatment.

      Having found the key ingredients, she blended a combination of potent, yet soothing ingredients for Boobs’ Essential. 

      Living a hectic London lifestyle in her 20s, Zoe had always neglected to check her own boobs for lumps, however since her mother's diagnosis she realised how important it was to check them daily. It was from this realisation that Boobs' Essential natural body oil was born.

      Massaging your boobs with Boobs’ Essential as part of your routine enables you to catch two b(irds)oobs with one stone - checking and prevention.

       

       

       

      Look for our CONTENT BADGES to shop by ethos.

      Ethletic Fairtrade Sneakers

      Ethletic sustainable shoes are the first on the market to be awarded the fairtrade label, made from renewable raw materials including fairtrade-certified organic cotton from farms in India and Pakistan, as well as FSC-certified natural rubber that comes from environmentally friendly rubber plantations. No animal derivatives are used throughout production of Ethletic fairtrade sneakers and they are PETA-approved vegan. With a strong commitment to their employees throughout the entire supply chain, Ethletic has created the “Talon Welfare Society”, through which $1 USD per pair of Ethletic sneakers sold goes to support worker’s wellbeing.

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Resource Innovation.

      Digital One-To-One Consulations available now

      Evolve Beauty

      Evolve Beauty create and manufacture their organic & natural skincare formulations in-house at their UK studio. Made in small batches for freshness, every Evolve product uses natural skincare ingredients sourced from around the world, from superfoods to plant butters and botanical oils.

      Evolve was founded by Laura Rudoe, who has a personal passion for natural skincare. The essential oils used in the products are those that are known to be safe to use during pregnancy and breastfeeding. All Evolve bottles are made with recycled materials - either recycled glass or recycled PCR plastic - and are recyclable.

      Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Cruelty Free.

      Eym

      Eym, a range of natural candles, was founded by husband and wife team Sam and Poppy Wall. After years of living in busy cities, inspiration came to them when they discovered a more conscious nature-filled lifestyle while living in Australia. On arriving back home in the UK, they decided to create a range of natural candles that are as pure in their aesthetic as they are in their ingredients. 

      After working with top natural perfumers, Eym sourced the best essential oils from around the world, carefully selecting each one to support an element of your emotional wellbeing.

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Great British Beauty.

      Excluding unnecessary ingredients is great but what is left is of equal importance. These products contain fairly traded ingredients which have been sourced with the growers livelihood in mind.

      With a mission to bring the healing and cleansing properties of the stone,crystals and essential oils of the world into your everyday life.

      Fenix

      Fenix offers a range of natural incense blends created from sacred plants with sensory pleasure in mind. With the belief that incense goes far beyond aroma, when made with good intention incense can work as a medium to help us connect to our nature, to change our perception and to bring a deeper sense of wellbeing.

      Handmade & plant-based from raw materials. 

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

      Four Sigmatic

      Combining herbal medicine knowledge with the needs of our modern urban lifestyle, Four Sigmatic brings some of the world’s oldest and time-tested dietary solutions in a new simpler way. Mushrooms and adaptogens are some of the world’s most nutritious foods.

      These powerful foods are without fillers and every single batch of Four Sigmatic extracted mushroom products are tested in a third party lab for heavy metals, allergens, bad bacteria, yeasts, mould, mycotoxins, pesticides and irradiation before they reach your hands.

      Look for our CONTENT BADGES to shop by ethos.

      Fresh Therapies

      Fresh Therapies is a natural nail collection made in the UK. The brand includes a nail treatment oil and natural nail polish removers that work on all types of nail polish, but are not suitable for polish coating false nails. The collection is free from any artificial acetones, is not tested on animals and has the Leaping Bunny logo.

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

      Fur

      Fur is a more inclusive definition of beauty, whether you think the bush is back or skin is in. The range includes natural skincare and haircare for up top, down there and everywhere in between.

      The Fur range is made from gentle formulas to soothe and smooth the skin, treat and prevent ingrowns, while softening hair and refining regrowth. Fur work with dermatologists and gynaecologists on each individual product to take great care of hair and the skin that surrounds it.

      The full Fur line is natural and is safe to use on all areas of the body, including the most intimate and sensitive areas. Fur is suitable for everyday use to give soft skin and hair for shavers and waxers, as well as those opting for laser or au-naturel.

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

      Garden of Life

      Garden of Life are makers of vitamins, probiotics and protein powders from real foods. With a strong focus on what goes into their products, Garden of Life avoid synthetic chemicals that are commonly used in mainstream supplements so as not to compromise on your health.

      The company chooses to slow down the process and make their supplement range by hand; growing it in rich organic non-GMO soil with enough sun, air, water and time for it to be its best. Garden of Life nutritious food supplements are clean, healthy and traceable.

      Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

      Georganics

      Created in 2015, Georganics is a genuinely natural oral care range - from dental supplements to charcoal floss and bamboo toothbrushes - the range has everything you need for natural dental hygiene. All Georganics products are made from natural and organic ingredients that have been locally sourced where possible and handcrafted in small batches. They are free from fluoride, sodium lauryl sulfate (SLS) and glycerine. 

      There is no animal testing and nearly all products in the range follow vegan standards (just check the label). Georganics also have a minimal-waste approach to packaging, with everything being designed with recycling at its core meaning less ends up in landfills.

       

       

      Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free and Suitable for Vegans.


      Get the Look: (M)anasi 7 Moonlight In Vermont


       

      • FACE

        Start by moisturising your skin with your favourite face oil, moisturiser or balm. Choose a shade of (M)anasi 7 Skin Enhancer to match your skin tone - this is an all-in-one foundation, concealer, eye primer and highlighter. The silky formula glides on smoothly and dries to a semi-matte finish. Give your (M)anasi 7 Skin Enhancer added lustre and less coverage by mixing it with 1-3 drops of your favourite liquid face oil, balm or moisturiser before application.

        If using the (M)anasi 7 Skin Enhancer as a concealer rather than a foundation, use your fingers or a concealer brush on areas that require more coverage. Apply a small amount of the (M)anasi 7 Silk Finish Powder in Translucent on the T-zone with a powder puff or powder brush.

         Apply the (M)anasi 7 Custom Contour Duo in Cinnabar Mocha as a bronzing powder on your cheekbones, nose bridge, temples and under your chin.

      • EYEBROWS

        Mix any shade from the (M)anasi 7 Custom Eye and Brow Quad to fill in your eyebrows with a straight or angled thin brush.

      • LIPS

        Last but definitely not least... Use your fingers or a lip brush to apply the (M)anasi 7 All Over Colour in Mangosteen.


      Get the Look: (M)anasi 7 Temptations In The Dark


      (M)amasi 7 | Get The Look | Sustainable Beauty

      • FACE

        Start by moisturising your skin with your favourite face oil, balm or moisturiser. To achieve an effortless even skin tone – mix any of the (M)anasi 7 Skin Enhancer shades into the match for your skin tone. Give your Skin Enhancer added lustre and less coverage by mixing it with 1-3 drops of your favourite liquid face oil, balm or moisturiser before application. Apply with fingers or foundation brush. As a concealer, apply the (M)anasi 7 Skin Enhancer with fingers or concealer brush on areas that need more coverage. Apply a small amount of the (M)anasi 7 Silk Finish Powder Translucent with a powder puff or powder brush on the t-zone for setting the Skin Enhancer.

        Apply the (M)anasi 7 Custom Blush Duo in Nadeshiko Koi with a blush brush on the apple of your cheeks as a blush. Blend out evenly.

      • EYES

        Make sure to apply a small amount of the (M)anasi 7 Silk Finish Powder Translucent onto eyelids for creating a matte base. Use an eye shadow brush and apply the ivory/beige shade from (M)anasi 7 Custom Eye and Brow Quad Earth and Clay on the whole eyelid all the way up to your eyebrow as a base. Add the light brown shade on your eyelids and blend out in the crease line for a soft natural look. Apply the dark brown shade on your eyelids, but blend it out slightly below the crease line. Mix in the almost black shade and blend it into the dark brown shade thoroughly. Apply the dark brown shade underneath your lower lash line and blend out evenly. Finish off by applying the almost black shade closest to your lash upper and lower line with a straight or angled eyeliner brush. Blend out evenly.

        Curl your lashes and apply (M)anasi 7 Precision Mascara obsidian on eyelashes.

      • EYEBROWS

        Fill in your eyebrows with a straight or angled thin brush by mixing any of the shades of the (M)anasi 7 Custom Eye and Brow Quad in Earth and Clay.

      • LIPS

        Apply (M)anasi 7 All Over Colour in Kobicha on lips with your fingers or lip brush. Mix a small amount of the (M)anasi 7 Skin Enhancer in Eburnean if you wish to create a more matte and lighter version.


      Get the Look: Ilia Beauty The Classics


      Ilia Beauty The Classics


      • Eyes

        Start by blending the Silken Shadow Sticks in And She Was from lashes to brow bone. This highlighting base will help build colour intensity as you add layers. Build depth in the crease of your eye and in a V shape in the outside corners using Next To You. Blend in an “up and out” motion. Then, swipe You Spin Me Round on the lash line, blend up onto the lid and sweep below the lower lashes.

        For full drama, closely line the outer corner of your upper lashes with Rebel Rebel Pure Eyeliner and blend into the gunmetal cream shadow. Line the lower lash line even more generously and gently blend out edges to create a dark but diffused smoky eye. Finally, apply the liner on the inner rim of the eyes and follow with a few coats of Nightfall Pure Mascara.

        TIP — Avoid adding any dark shadow to the inner third of the eye (top or bottom), which can make eyes look smaller. Dab a touch of Illuminator in the inner corner to highlight and help open up the eye.

      • LIPS

        The perfect counterbalance to high-drama eyes is a pale lip. Using the Defining Lip Brush, apply Lipstick in The Brides for a pink-nude finish in a nourishing, organic formula.


      Get the Look: Ilia Beauty The It Lip


      Ilia Beauty The It Lip



      Get the Look: Kjaer Weis Gloss and Glow


       Kjaer Weis Get The Look: Gloss and Glow


      • FACE

        Start with The Beautiful Oil to smooth the way for flawless application of the Cream Foundation. For foundation, Kirsten Kjaer Weis recommends a light-handed, less-is-more approach. Start with a sheer veil of colour to even out skin tone, then go back and build more coverage where you need it, like under the eyes or around the nose.

        Enhance the high points of the face - cheekbones, bridge of the nose, brow bones - with the Highlighter in Radiance. This creamy, blendable formula melts into your skin for a natural looking glow.

        Tip: For makeup that lasts, sweep a light dusting of the Pressed Powder over the entire face. Just a little bit can set illuminating makeup without diminishing the reflective quality.

      • EYES

        Achieve this gradient effect using two shades of brown Eye Shadow and The Eye Pencil in Brown.

        Apply the darker brown shadow, Transcend, from lashline to crease. From the crease to brow bone, dust on Grace, a lighter, mocha coloured shadow. Blend the two together in an upward, outward motion.

        Finish by lining the eyes along the upper and lower lashline and smudging out with a small brush, like the Angle Brush.

        LIPS

        Finish with some shine on the lips. The Lip Gloss in Intimate delivers rosy-pink, semi-sheer colour that’s glossy without setting to an aggressively glassy, sticky finish.


      Get the Look: Kjaer Weis Harvest Glow


      Get the Look: Kjaer Weis Harvest Glow


      • Eyes

        Channel the warmth of a fall sunset with a dreamy wash of pink across the lids. Here, we repurposed the Happy Cream Blush as an eye colour. Simply dab and blend the colour over the entire eyelid, for an unfussy, carefree streak of colour.

        Finish the eyes by filling in the brows with a Kjaer Weis shadow 1-2 shades lighter than your brow colour, using the Angle Brush for precision.

      • FACE

        Extend the golden look of summer by applying Radiance Highlighter to cheekbones, nose and forehead, and brightening the cheeks with Embrace Cream Blush.

        LIPS

        Finish with the Lip Tint in pinky-nude Bliss Full, applied with the Kjaer Weis Lip Brush for a natural yet polished effect.


      Get the Look: Kjaer Weis 7 Minute Guide to Glamour


      Get the Look Kjaer Weis


      • Face

        Prep face with moisturiser and a sheer veil of Foundation, then dot Radiance Highlighter along the cheekbones and nose. Blend well with Foundation or Blush Brush for a gorgeous, candle-lit complexion.

        Eyes

        With makeup this simple, perfectly groomed brows are key. Brush out with the Brow Brush, and fill in any areas of sparse growth with a shadow 1-2 shades lighter than brow colour. Apply our rosy-pale Angelic shadow to the lids, blending up and out past the crease.

      • LIPS

        Make an impact with a sultry red lip. Create the base while activating the mineral-based formula by applying KW Red Lipstick with short, small strokes. Follow by layering Lipstick straight from the tube or using the Lip Brush until a deep, opaque crimson is achieved.


      Get the Look: Manasi 7 Dream of Summer


       Manasi 7 | Get The Look | Content UK


      • Skin

        Start by moisturising with your favourite face oil, balm or moisturiser.

        To achieve an effortless skin tone, mix any of the Skin Enhancer shades into the right match for your skin tone. Give your Skin Enhancer added lustre and less coverage by mixing it with 1-3 drops of your favourite liquid face oil, balm or moisturiser before application. Apply with fingers or foundation brush.

        As a concealer, apply the Skin Enhancer with fingers or concealer brush on areas that need more coverage.

        Apply the Bronzelighter Roseate with fingers or foundation brush as a cream bronzer on top of your cheekbones, temples and under your chin, as well as a shimmery eye shadow on your eye lids.

        Apply the Strobelighter Sunrise and Celestial mixed with your fingers as a highlighter on the top of your cheekbones, nose bridge and under your eyebrows (on the brow bone).

        Apply a small amount of the Silk Glow Powder Perihelion with a powder brush all over your face or on desired areas for an all over glow.

      • Lips

        Apply All Over Colour Etruscan on lips with your fingers or lip brush.

        Eyes

        Fill in your eyebrows with a straight or angled thin brush by mixing any of the shades of the Custom Eye and Brow Quad in Earth and Clay.


      Get the Look: Manasi 7 In the Realm of Senses


      Manasi(7) In the realm of senses

      • FACE

        Start by moisturising your skin with your favourite face oil, balm or moisturiser. To achieve an effortless even skin tone, mix any of the Skin Enhancer shades into the perfect match for your skin tone. Give your Skin Enhancer added lustre and less coverage by mixing it with 1-3 drops of your favourite liquid face oil, balm or moisturiser before application. Apply with fingers or foundation brush. As a concealer, apply the Skin Enhancer with fingers or concealer brush on areas that need more coverage. Apply the Bronzelighter Roseate with fingers or foundation brush as a cream bronzer on your cheekbones, temples and under your chin. Apply the Strobelighter Celestial blended together with Strobelighter Sunrise with your fingers as a highlighter on the top of your cheekbones, nose bridge and under your eyebrows (on the brow bone). Apply the All Over Colour Densuke with fingers or blush brush on the apple of your cheeks as a blush, blend out evenly. Apply a small amount of the Silk Finish Powder Translucent with a powder puff or powder brush on the t-zone for setting the makeup.

      • LIPS

        Apply the All Over Colour Fuchsine on lips with fingers or a lip brush.

        EYES

        Fill in your eyebrows with a straight or angled thin brush by mixing any of the shades of the Custom Eye and Brow Quad Earth and Clay.


      Get the Look: RMS Beauty Cream Foundation

      RMS Beauty Un Cover Up Cream Foundation: Get The Look Simone



        Simone is wearing...

         

        • FACE

          Start RMS Beauty Uncover Up in Shade 22.5 as a light concealer that covers imperfections and redness for a youthful and radiant base. Then apply RMS Beauty Cream Foundation in Shade 22.5, starting with a small amount then building coverage as desired for a smooth finish.

          For an even finish, lightly apply RMS Beauty Unpowder with a powder puff or brush, concentrating on the T-zone area to remove shine. Last but not least, highlight your nose and cheekbones with RMS Beauty Living Luminizer, which will enhance your skin's natural glow without being sticky, greasy or glittery.

        • EYES

          Create a glossy, light reflecting quality on your eyes with RMS Beauty Cream Eye Polish in Myth. Apply sparingly with fingers or the RMS Beauty Eye Polish Brush, and blend in firmly for a better adherence. Repeat application for more colour if desired.

          LIPS

          Finish the look with RMS Beauty Wild With Desire Lipstick in RMS Red for a rich orange-red pigment with a velvety smooth texture and satin finish.


        Get the Look: Vapour Beauty 'Be A Legend'



        • Face

          Using the Foundation Brush apply a small amount of Foundation of your choice to the centre of your face. Then gently buff outwards in circular motions using light, short circular motions to achieve coverage. This brush and technique create a flawless, diffused finish.

          Brighten under eyes using a concealer in a shade that is close to or slightly lighter than your foundation shade. Make sure to concentrate placement on the inner and outer corners of the under eyes for the most noticeable lift.

          Set the skin with Perfecting Powder using the Powder Brush in a pressing and rolling motion. Start at the centre of the face and work your way outwards. Make sure to set the sides of the face where you plan to apply bronzer but leave the top of the cheekbones un-powdered for a fresh skin look

        • Cheeks

          Add natural definition to the face by gently sculpting and bronzing key areas. With the Blush Brush apply Bronzing Powder in ECLIPSE to the temples, and blend towards the middle of the cheek, making sure to not go any further than the iris. Continue by sweeping Bronzing Powder across the forehead, bridge of the nose and under the chin.

          Further sculpt by adding a small amount of Bronzing Powder to the eyelids. With All Over Shadow Brush, apply the bronzer across the mobile lid and into the crease. Follow up by blending the bronzer into the lower lash line using the Crease Brush.

        • Blush

          To tie the look together, press the smallest amount of Blush Powder in Smitten with Blush Brush onto the cheeks and blend. Smitten adds a touch of warmth and should be almost invisible to not overpower the lips.

        • Lips

          Prep lips with Lux Organic Lip Conditioner. Let this silky balm condition and absorb into your lips.

          Swipe High Voltage Lipstick in LEGEND directly from bullet across the top and bottom lip and detail the edges for precise lines.

          Create the perfect lip line by making a small ‘x’ at the cupid’s bow and a curved line under the center of your bottom lip. Then start at the outer corners and line up to the center of the top and bottom lip for maximum fullness. Make sure to take your time to perfect the entire surface. 

        • Brows & Lashes

          Use Brow Definer in either DUSK or STORM to fill in the brow. Start at the arch and work down towards the tail in feathery strokes. Then softly fill in the front for a natural effect. Use the spoolie brush to shape and soften.

          Finish with several coats of Mesmerize Mascara in JET.  Lightly apply the mascara to the tips of the top of the lashes. Then apply mascara to the underside of lashes. You want to do this immediately to prevent the lashes from losing curl. Start at the root and gently wiggle the wand to create volume at the base of the lashes as you pull the wand through to the tips. Pulling the wand out towards the temple leads to a cat eye effect, while pulling towards the center of the eye leads to more doll like lashes.


        Get the Look: RMS Beauty Cream Foundation

        RMS Beauty Un Cover Up Cream Foundation



          Victoria is wearing...

           

          • FACE

            Start with RMS Beauty Uncover Up in Shade 44 to 'uncover' your skin for a youthful and radiant base that lightly covers imperfections and redness. Then, use RMS Beauty Cream Foundation in Shade 44 for additional coverage that will improve the overall tone and texture of your skin, while also boosting hydration. For an even finish, you may apply your Cream Foundation using the cult favourite Skin2Skin Foundation Brush. Set your foundation with RMS Beauty Tinted Unpowder in Shade 2-3, which will also help to remove excess shine.

            Add a little flush to your cheeks using RMS Beauty Pressed Blush in Moon Cry, then subtly contour with RMS Beauty Buriti Bronzer. Finish off your face with RMS Beauty Luminizing Powder in Grande Dame to highlight the cheekbones, bridge of nose and cupid's bow.

          • EYES

            Create a glossy, light reflecting quality on your eyes with RMS Beauty Cream Eye Polish in Aura combined with a little bit of Buriti Bronzer. Start by applying the Eye Polish sparingly and work into the skin like you would a moisturiser.

            LIPS

            Finish the look with RMS Beauty Wild With Desire Lipstick in Rapture for a pop of colour with a velvety smooth texture and satin finish.

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          Gift With Purchase

          Choose your gift from the below and click through to receive the code to get the item for free when you qualify. The gift item must be added to cart to receive it with your order. Excludes discounts.

          Gifts

          From the best-selling products to gift sets and gift vouchers the CONTENT book ‘ The Nature of Beauty’, at natural skincare gift is a great way to convert a friend to green beauty.

          VEGAN GIFTS

          Animal-derived ingredients can pop up in the most unsuspecting beauty places, shop our vegan gifts edit now.

          Content Gift Cards

          Buying for someone tricky? Our Natural beauty gift cards range from digital consultation cards to online with a credit to use on products or monetary cards that make the perfect gift for all organic, natural and green beauty & wellbeing fans.

          Our gift cards are delivered by email. Please note our free sample service at checkout is not valid on Gift Card purchases. 

          Eco Friendly House Gifts

          Our selection of eco friendly house gifts, from natural candles to essential oil diffusers and organic cotton bedding.

          Natural Beauty Gift Sets

           A curated selection of natural beauty gift sets from our favourite natural skincare, make-up, sustainable living and ethical fashion brands.


          Natural Beauty Gifts

          A curated selection of natural beauty gifts from our favourite organic skincare and cosmetic brands.

          Natural Beauty Stocking Fillers

          Our festive natural beauty stocking fillers not only look super cute and can double as a Christmas decoration, but also contain natural beauty and skincare products to delight.

          Natural Makeup Gifts

          Browse our natural makeup gifts and find limited edition festive sets from best-selling brands. 

          Natural Perfume Gifts

          Shop our selection of natural perfume gifts including Abel, the Nue Co, and Lina Hanson to find fragrances with mood-enhancing properties.

          Sustainable Fashion Gifts

          From our best-selling knitwear to organic cotton sleepwear sets, shop our sustainable fashion gifts to find something special this festive season.

          Eco-Friendly Gifts

          Our selection of eco-friendly gifts & zero-waste living products will help you reduce your environmental impact one day at a time.

          Gluten Free

          This badge indicates a product has been formulated without gluten containing ingredients or verified as gluten-free by a third party. For the severely allergic, we will still recommend patch testing via a sample before purchasing.

          Gluten Free Cosmetics

          Our gluten free cosmetics collection has been curated for you in mind. This badge indicates a product has been formulated without gluten containing ingredients or verified as gluten-free by a third party. For the severely allergic, we will still recommend patch testing via a sample before purchasing.

          Go As U R

          This sustainable activewear brand from Belgium designs garments to last, focusing on trans-seasonal designs made from innovative fabrics. Using natural, recycled or regenerated fibres, the Go As U R collection includes eucalyptus cellulose, organic cotton, regenerated fibres (made from discarded nylon such as sea fishing nets) and recycled polyester.

          Go As U R also use Öko-Tex® or GOTS certified dyes. With each purchase, €1 goes to empowering girls and women across the globe through the brand's partnership with charity W4, which helps women worldwide to move and be as they are.

          Look for the CONTENT BADGES to shop by ethos including Resource Innovation and Certified Materials.

          Good Guys Don't Wear Leather

          Founded in 2011 by Marion Hanania, Good Guys Don't Wear Leather range is cruelty-free and sweatshop-free. The Vegan Shoes have been manufactured in Portugal in a fair-trade environment.

          The brand uses vegan 'leather' or vegan 'suede', and has been seen on Emma Watson, Miley Cyrus & ethical shoppers around the world. Choose from lace-ups, velcros and staple boots

          Look for our CONTENT BADGES to shop by ethos including Certified Materials, Vegan, Cruelty-Free and more.

          Great British Brands

          This badge indicates that the product is part of our Great British initiative. We stock brands that have been made within Great Britain, allowing you to shop local and support local businesses and communities.

          Natural Hair Care Made In The UK

          Browse our British Natual hair care brands that have been made within th UK, allowing you to shop local and support local businesses and communities.

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          Green Fibres

          Greenfibres was established in 1996 to offer organic textile products that are environmentally-friendly and good for our skin and overall health, as well as providing meaningful livelihoods for people throughout their entire supply chain.

          Greenfibres organic cotton textiles undergo minimal treatment and processing, and where possible they are grown or reared organically to reduce the pesticides and other synthetic chemicals used.

          Green People

          Green People are committed to offering natural beauty products for an organic lifestyle. Green People believe that you have a fundamental right to know exactly what is contained in the products you are buying and therefore give full ingredient disclosure on all products.

           

           

          Green People support charities with environmental concerns and donate 10% of their net profit to charitable causes linked to 'green' issues. The Green People team is a small group of dedicated people all working together for a healthier future and a less polluted world. None of the Green People formulations or products are or ever have been tested on animals and most products are registered by the Vegan Society. Made in the UK.

          Organic & Natural Hair Care

          We’ve tried and tested natural hair care products from around the world and edited our selection to include the natural hair care brands we love. Find your match from Rahua, Bouclème, Less is More, Josh Rosebrook, plastic-free shampoo from Beauty Kubes and more. Soothe an irritated scalp, find a vegan shampoo or update to a natural hair spray - all silicone-free hair care of course!

          Waves often need a little attention to avoid dryness and frizz. Shop our selection of natural and organic haircare and styling products especially formulated to hydrate and smooth curls.

          Natural & Organic Hair Detangler

          We’ve tried and tested natural haircare products from around the world and edited our selection to include the natural haircare brands we love. Browse our collection to find a natural & organic hair detangler now.

          Natural Dry Shampoo

          We’ve tried and tested natural haircare products from around the world and edited our selection to include the natural hair care brands we love. Find your match from Rahua, BouclèmeLess is MoreJosh Rosebrookplastic-free shampoo from Beauty Kubes, and more. Soothe an irritated scalp, find a vegan shampoo, or update to a natural hair spray - all silicone-free hair care of course!

          Natural & Organic Hair Oils & Masks

          A good natural & organic hair oil & mask can do wonders for your hair’s condition. Browse our range below to find the natural & organic hair oil or mask for you.

          Organic & Natural Leave-In & Conditioner

          A good organic & natural leave-in & conditioner can do wonders for your hair. Browse our curated collection to find a natural leave-in & conditioner to suit you.

          Natural Scalp Treatment

          A good organic & natural scalp treatment can do wonders for your hair. Browse our curated collection to find an organic & natural scalp treatment for you.

          Natural Shampoo

          Browse our curated collection to find the natural shampoo to suit you. 

          SHAMPOO BARS

          Find your next shampoo bar at Content. Shop our range of natural shampoo bars with fast and free delivery options available. From solid shampoo to shampoo cubes & tablets and shampoo bars - there is something to suit everyone who wants to go plastic-free with their haircare.

          Organic & Natural Hair Styling Products

          Good organic & natural hair styling products can do wonders for your hair. Browse our curated collection to find natural hair styling products for you.

          Travel Size Natural Hair Products

          Shop our range of travel size natural hair products from some of your favourite natural beauty brands at Content. Browse our curated collection to find the travel size natural hair products for you.

          Natural Sun & UV Hair Protection

          While applying SPF to our skin is second nature, we often don’t factor in the damage the sun can do to our hair. These products help reduce the colour fading & dry ends that come with Sun. Browse our curated collection to find natural sun & uv hair protection products for you.

          Vegan Shampoo & Conditioner

          We've made shopping vegan easy - browse our curated collection to find a vegan shampoo & conditioner for you. What to know what else on our site is Vegan? Just look for the VE badge.

          Hannah Rings

          Hannah Rings is a London jewellery brand created by Hannah Upritchard with a goal to always make something with character, not just in the quality of the materials used, but the process and story that comes with each piece. The Hannah Rings range is created using fairtrade or recycled materials where possible including the stones, metals and packaging. The shatter and chomp earrings are made from enamelling glass found in a charity shop with fresh water pearls and silver findings. Each of the silver bite marks is unique and is made by biting sheets of wax and then cutting each indentation out individually to cast. Hannah Rings pieces are designed to be of the body and for the body.

          Look for our CONTENT BADGES to shop by ethos including Recycled Materials and Great British Made.

          HAPPY-NES

          Creators and producers of ethical, handcrafted accessories inspired by the founders’ travels to tropical islands in Africa and Asia. All Happy-Nes products are handmade in small batches, therefore no two products will have the same pattern. By adding handcrafted value to one of the most daily used products, earphones, Happy-Nes is keeping craft alive through creation of one-off earphones. The brand has an ethical purpose at heart and has a strong affiliation with Tohum Autism Foundation for kids in need of education.

          Look for the CONTENT BADGES to shop by ethos including Waste Innovation and Charitable.

          Available Online & Instore

          No need to skip on the chocolate this Easter with our healthy chocolate alternatives, infused with therapeutic ingredients without compromising on taste!

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          Holifrog

          We’ve come a long way since “lather, rinse, repeat”. Holifrog is a range of  clinically effective, multi-functional face washes that put your skin first. The Holifrog 'situational cleansing' range is a new generation of natural cleansers that deliver a clean canvas for helping your skincare to do its job, while also flooding the skin with nutrient dense formulas.

          Why the name? Frogs have thin skin, which is so soft and permeable that it absorbs everything in its surroundings. As a result, frogs can’t survive in toxic environments. Scientists even study them to monitor pollution levels in the environment. Our skin is thicker than frogs but we live in toxic environments too, filled with free radicals, questionable air quality and the rest... 

          HoliFrog natiural skincare is formulated after considering the scientific data backing up the efficacy and safety of every ingredient used, and cherry-picking only the champions that fulfilled their criteria: they need to work, they need to be safe, and they need to protect and enhance the health of the skin (meaning no lazy fillers allowed). HoliFrog formulate responsibly using ingredients that work in harmony with your skin.

          Look for our CONTENT BADGES to shop by ethos including Gluten Free and Small Batch Beauty.

          Hurraw Balm

          Hurraw Balm is a certified vegan, organic and natural lip balm brand from the United States. Started as a personal obsession to create the perfect balm - smooth, not draggy or sticky and able to hold up all day without melting. Hurraw! Source honest, fair trade, organic, vegan, food state and raw ingredients.

           

          Each purchase supports legitimate fair trade, organic farmers and suppliers in the States and around the World. Hurraw Balm is a Certified Vegan product and is CCIC approved. The CCIC provides the leaping bunny logo which assures cruelty-free standards.

          Hurraw Balm is

           also certified Kosher Parve and their products do not contain shea butter or beeswax. To ensure quality and integrity each

          natural lip balm is individually poured in their own manufacturing facility.

           

           

          Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free, Suitable for Vegans and Gluten Free.

          Hydrea London

          Hydrea London specialise in high quality, ethically sourced, natural body brushes. Hydrea professional quality brushes give a spa quality exfoliation and are perfect for your dry skin brushing regime. Exfoliating and dry skin brushing are beneficial for stimulating the lymphatic system and blood flow. Remember to always brush using long strokes towards the heart and gentle circular movements on the abdomen. Hydrea London source quality materials such as FSC certified wood and eco-friendly bamboo.

          Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free, Suitable for Vegans and Gluten Free.

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          Ilia Beauty

          Ilia believes in skin that looks like skin and a radiance that comes to the skin naturally. With transparency as their guide and colour as the vehicle, Ilia challenges the conventions of clean beauty to create something radically new -  through researched, potent formulas that protect and revive your skin.

          With an ethos that hinges on a belief that not every natural makeup ingredient is good for the skin, nor is every synthetic bad, Ilia identifies with the term 'Clean beauty’ which is where the two worlds collide—with conscious, carefully-selected ingredients, and no compromises. 

          Since Ilia was created in 2011, they have been continually working to push the boundaries of innovation, and the natural makeup industry, forward. Striving towards more sustainable packaging through the use of recycled aluminium, glass components, and responsibly sourced paper

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Gluten Free and Talc Free.

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          Inika

          Since 2006 Inika has been creating mineral make-up without a compromise on performance or colour trends. Inika makeup has won over 35 awards for product excellence and innovation, and has been awarded one of the highest clean beauty ratings in the world by the Environmental Working Group. The brand is committed to maintaining their status as certified organic, cruelty-free, halal and vegan. Inika is Certified Cruelty Free and registered with Australia's Choose Cruelty Free Organisation. They are also registered with the UK Vegan Society and certified by the OFC to the Australian National Organic Standard. When you see this symbol on your Inika makeup, it contains more than 70% Certified Organic ingredients. Inika’s makeup tubes, pots and brushes are made from recycled materials and all Inika packaging is recyclable.

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          Innersense Natural Haircare

          Innersense was created by two industry experts; Joanne blends her styling talents to inspire, teach and create, while Greg is the brand chemist and an expert in green and clean formulations with a passion for education. This natural haircare range pushes the boundaries of green and conscious chemistry with sustainably sourced and meticulously processed ingredients, many of which are organic. Innersense is certified cruelty free by Leaping Bunny and is part of the Campaign for Safe Cosmetics. All products are naturally PH balanced at 4.5 to 5.5 and are silicone free. Made in the USA.

          Innersense Organic Beauty has teamed up with 1% for the Planet, committing at least 1% of their sales to environmental causes.

          Look for our CONTENT BADGES to shop by ethos including Chartiable, Certified Cruelty Free, Gluten Free and Silicone Free.

          John Masters Organics

          The John Masters range of natural haircare combines real ingredients with decades of beauty expertise and innovation. Started in 1994, the products are now composed of at least 70% organic content with some being USDA certified organic with 95% organic content. Certified cruelty-free by PETA.

          Look for our CONTENT BADGES to shop by ethos such as vegan products

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          Josh Rosebrook

          Josh Rosebrook is a Los Angeles natural skincare brand driven by a desire to crreate natural products and understand how organic ingredients benefit the skin and scalp.

          Using his background in hair and understanding of scalp health, Josh expanded his knowledge to include not only natural haircare, but organic skincare too. With a team that includes an industry-leading phytochemist and herbalist, Josh Rosebrook uses certified organic and wild-crafted plant ingredients, and avoids synthetic ingredients in favour of a potent, synergistic combination of active plant nutrients.

          Every natural ingredient is chosen for its unique healing properties, as well as its ability to enhance the benefits of every other ingredient. All Josh Rosebrook products are gluten-free and mostly vegan. Plant ingredients are non-GMO and the honey used is from certified organic beehives. Both the Shea Butter and African Black Soap are sourced from fairtrade co-operatives.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

          If you were lucky enough to bag one of our July Content Collections with your last order, now is the time to make the switch to the full size products from the samples you loved. Just enter ‘COLLECTION’ at checkout to save.

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          New Arrivals

          Discover what's new at CONTENT, from our collection of natural skin care to natural makeup, cruelty free makeup and organic cotton underwear. From highly anticipated new brand launches, to skin care essentials, zero-waste living and cult beauty must-haves. 

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          Kaeā Skincare

          Co-founded with nature, KAEĀ is restoring more than just your skin. 

          Performance-led botanical skincare, featuring New Zealand active botanicals and KAEĀ's own UMFTM 15+ Mānuka Honey, with an enduring commitment to conservation and biodiversity protection.

          KAEĀ was born by uniting plant science and a brand ethos that returns 100% of their profits to nature via their eco-lab, Tahi, a substantial area of land in New Zealand, that has been restored to wetlands and native ecosystems. 

          The Range - Minimal and multi-functional The Kaeā range is a consciously multi-purpose collection made up of just four highly concentrated products that can be adapted to create a personalised skincare ritual.

          The Logo - the native bird and its wing are Kaeā's homage to the role birds play as living indicators of and contributors to biodiverse ecosystems. The Tūi is one of the birds species that returned to Tahi following their conservation work. 

          Giving Back - 100% of KAEĀ's profits from every purchase directly contribute to the culture, conservation and community projects at the heart of their ecosystem restoration.

          Biodiversity Positive -  Their roots lie in conservation and the regeneration of the natural world. By owning the land that they re-wild they can ensure strategic biodiversity ecosystem restoration is practiced.

          430,000 native trees have been planted since 2004. 141 plant & tree species recorded - 93 native species planted (of which 19 are reintroductions).

          13,164 tonnes of CO2 have been sequestered or stored in trees and soil at Tahi since 2004. 9,157m of streams are under protection management. 5 hectares of lakes have been reintroduced. 4.5 hectares of significant coastal sand dunes are protected. 71 bird species are now present on the land, including 22 endangered / protected species. 16% of Tahi has been restored with native shrubs - an area equivalent to 1934 tennis courts. 

          Carbon Negative - As a regenerative business, KAEĀ give back to the planet more than they take. By creating purpose-driven products, they drive circularity and enable reinvestment into the land and people.

          AwardsWinning the Most Sustainable Business in New Zealand Award 2020 and the Restoring Nature Award 2020 and 2021.

          Kent Woman

          Kent Woman is a natural collection of organic sleepwear and loungewear designed and produced in Los Angeles with low impact and organic dyes, and a fair and transparent supply chain.

          With an ethos that celebrates 'radically natural, simply organic and female positive loungewear made for women, by women', Kent Woman create classic, strong pieces made to start and end each day.

          Their belief is that the apparel close to the skin is less about sex and more about style and self-love, and that's why they use only the finest organic materials and craftsmanship that complements, rather than competes with the female form.

          Through their Female Future Project, they partner with progressive social enterprises and non-profits making game-changing impact for women and girls in emerging markets. With each Kent product, they fund a program in critical areas to empower female futures.

          Look for our CONTENT BADGES to shop by ethos including Certified Materials, Charitable and more.

          Kind Bag

          Kind Bag founder Maria Rodriguez's mission is to combat plastic waste and replace some of the 1 trillion single-use plastic bags by transforming used plastic bottles into beautiful Kind Bags. 

          These recycled tote bags are made from rescued plastic bottles which would otherwise have ended up in the ocean, or landfill. With every bag sold, Kind Bag donates 10% of profits to charity Just One Ocean. Ideal for carrying groceries, yoga gear, picnic supplies, and anything else! Each tote can hold up to 2-3 worth of grocery bags making them great for adding to your zero waste living ethos.

          Look for our CONTENT BADGES to shop by ethos including Recycled & Upcycled Materials.

          Kings of Indigo

          Kings of Indigo positions itself as a pioneer in this ever-changing sustainable fashion world, innovating with materials and sustainable production methods, constantly exploring how to reduce the impact on the planet and people; every garment made with a conscious.

          Look for our CONTENT BADGES to shop by ethos including Certified Organic, Resource Innovation and Suitable for Vegans.

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          Kjaer Weis

          Kjaer Weis is a uniquely versatile, gorgeously flattering & high-performance beauty powered by hand-selected Certified Organic ingredients.

          Danish-born, NYC-based makeup artist Kirsten Kjaer Weis masters a beauty look that flatters the face with skincare-powered colour so nourishing and intuitive it becomes one with skin. Exuding a Scandinavian thoughtfulness, boldness and energy that is undeniably NYC, each product has been meticulously crafted to ensure that it is beautifully complementary to each woman wearing it while simultaneously improving the look of skin over time.

          Kjaer Weis' certified-organic formulas ensure high performance while being good for you and the planet, housed in completely refillable and recyclable compacts that look like contemporary art. 

          Look for our CONTENT BADGES to shop by ethos including Certified Organic, Gluten Free and Suitable for Vegans.

          Konjac Sponges

          These are considered the original Konjac Sponges with the purest Konjac and mineral rich extracts that deeply cleanse, exfoliate and detoxify skin for a radiant complexion. Konjac Sponges are gentle enough to use on sensitive skin and babies.

          Not only are they 100% natural, but these facial sponges also contain no colouring and no additives; just straightforward, biodegradable plant material with a little natural mineral addition of French clays and charcoal. This Konjac is grown on the fertile volcanic hills of Jeju Island in South Korea. A UNESCO world heritage protected site, Jeju Island is renowned as a pristine area of outstanding beauty, reputed to have some of the purest water in the world.

          The Konjac plant has minimal impact on our planet’s resources as it is highly sustainable. Konjac Sponges carry the Leaping Bunny and Vegan Society symbols as signs of the brand's commitment to producing natural, cruelty free skincare. All their sponges are made by hand and tested for authenticity and purity, unlike many inferior products often mass produced in poor quality and unethical factories using poor grade and unclean materials.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

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          Kooshoo

          Founded by Jesse and Rachel, husband and wife yoga teachers based in Canada, Kooshoo are makers of the world's first biodegradable hair ties made of GOTS certified organic cotton and natural rubber. With plastic-based hair ties that have been disposed of or lost taking 500+ years to break down, Kooshoo was created as an alternative to do better for the environment, preventing these non-biodegradable hair ties from ending up in our land and oceans.

          Kooshoo's fairtrade certified manufacturing partner in India are a social enterprise whose primary mission is to empower women in their local community. Founded by nuns in 1994, the company pioneered the export of organic cotton from India and continues to serve many of the worlds’ best known organic brands. All purchases of Kooshoo plastic free hair ties supports a better way of doing business to create healthy, fair and safe environments for crops, manufacturers and you.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Charitable.

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          Kosas

          Kosas colour cosmetic formulations blend skin beneficial ingredients with expert pigmentation for easy application with or without tools. Founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, wife, mother, and life-long beauty devotee, Kosas was born out Yaitanes’s fascination with makeup and artistic expression. By combining her passions, she created a collection of elevated products for women who love natural makeup as much as she does.

          Try their cult foundation - a tinted face oil - the liquid eye colours and the lipstick that started the loyal following the brand has.

          Kosas is made in Los Angeles and is certified cruelty free by Leaping Bunny.

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          Kowtow Ethical Clothing

          Kowtow ethical clothing was one of the earliest starters in the sustainable fashion movement, founded in 2007 in New Zealand by Gosia Piatek. Kowtow is committed to creating positive change by using only renewable and sustainable fibres, as well as ethical manufacturing, and have recently earned an A+ in the Tearfund / Baptist World Aid Ethical Fashion Survey. Kowtow sustainable clothes are minimal with an understated sense of femininity that will take you through season upon season, year upon year – what we like to think of as ‘forever clothes’.

          Look for our CONTENT BADGES to shop by ethos including Certified Production, Natural Fibres and Recycled Materials.

          Kure Bazaar

          Kure Bazaar is an eco-friendly, cruelty-free and vegan nail polish. Kure Bazaar non-toxic nail polish is not only a natural-based formula, but is also resistant, long-lasting, fast-dry, super shine and in a range of great colours.

          The brand is based on a philosophy that preserves the vitality of nails by respecting their natural cycle of regeneration to ensure smooth, strong and healthy nails and surrounding skin.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

          Laidbare

          After ten years in the beauty industry, the founder of Laidbare, Sarah recognised the need for a natural and affordable alternative to the high street brands using low cost synthetic ingredients for little skin benefit.

          Laidbare offers real value combined with natural skincare ingredients that help restore skin to a healthy, clean and clear state - even for the most sensitive of skin types. Laidbare natural skincare is affordable, accessible and packed with natural ingredients.

          Look for our CONTENT BADGES to shop by ethos including Great British Beauty.

          Last Object

          Last Object is a Danish brand with a mission to eliminate single-use items by creating fun reusable & sustainable alternatives. Their products have 10 times less environmental impact vs the single-used products they replace and use end-to-end sustainable practices across their entire value chain. 

          At LastObject they have implement materials like plant-based plastics and organic cotton which uses fewer resources and chemicals all while treating the land and workers with more respect. They also use recycled ocean plastic to help clean up the waste already created.

          Make the switch to reusable alternatives and reduce massive amounts of waste that impact our environment, all Last Object products are easy to clean and store, and are extremely durable - made to last for thousands of uses. 

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Waste Innovation and Design Innovation.


          Less Is More

          Less Is More have created natural haircare and styling products combining functionality with simplicity, beauty with health, and ethical concerns with aesthetic intentions. The highly effective certified organic products from the salon line by Brandhuber and Trummer offer a burden-reducing yet holistic approach to haircare. The innovative formulas contain natural and organic ingredients chosen for their purity and optimal tolerance by both skin and the environment. Ingredients are obtained from renewable sources and certified organic growers wherever possible. They are quickly and completely biodegradable.

          Look for our CONTENT BADGES to shop by ethos including Certified Organic and Certified Cruelty Free.

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          Liha Beauty

          Liha Beauty founders, Liha Okunniwa and Abi Oyepitan, have developed a range of coveted natural skincare which have made their way to our best-sellers list.

          Summing up the rich history of cultures at the heart of Britain today, Liha combines elements of both the diverse landscape and the cultural history of Britain in their natural skincare. Inspired by their heritage and traditional techniques, the Liha Beauty range of natural body-care blends urban and rural with African roots and a quintessentially British attitude.

          Africa holds many beauty secrets and remedies which have been proven over centuries of use, from the moisturising power of raw shea butter, to recipes for extracting flower essence into coconut oils. In the Yoruba tradition, making oils, soaps and lotions from the nuts, tree bark and plants is a skill that was traditionally learned by all young women. These recipes have been reworked over time but always rely on the natural body oil bases that form the Liha natural beauty range - coconut oil and shea butter. The range is 100% vegan and cruelty free.

          Look for our CONTENT BADGES to shop by ethos.

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          Lily Lolo

          Lily Lolo is a Great British beauty brand that creates natural makeup with a passion for the way it can transform how you feel, as well as the way you look. 

          Lily Lolo manufactures 90% of their products within the UK with the remaining 10% made in Europe. Naturally free from parabens, phthalates, synthetic perfumes, dyes and much more, Lily Lolo's natural makeup formulations are also certified cruelty-free. Their loose mineral powder foundation is refillable, helping you to reduce your plastic waste.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Silicone Free.

          LIMA LIMA JEWELLERY

          The word 'Lima' in latin translates to 'file, polish', revision’, which perfectly encapsulates the basic process of silversmithing. With a passion for creating bold, striking jewellery, Lima Lima is handcrafted using modern and traditional techniques in Bristol.

          Working in a way that respects the environment is part of the mission, the sustainable jewellery from Lima Lima is made without toxic chemicals, substituting for less harmful ones. Sterling silver is swapped for eco-sterling silver, and other recycled or reclaimed materials are used where possible.

          Look for our CONTENT BADGES to shop by ethos including Great British Made and Handcrafted.

          Lina Hanson

          Created by celebrity make-up artist and natural beauty expert Lina Hanson, this collection is multi-tasking natural skin care at its best. Lina was born and raised in Sweden and after moving to the US she became a make-up artist.

          Lina’s natural skin care collection celebrates beauty from around the globe. Believing less is more, the products are formulated to be versatile, often having up to three different ways of using them.

          The Global Collection saves space in your home, luggage and in your mind. Lina Hanson has teamed up with women’s co-operatives and farmers globally to source the natural skin care ingredients. By sourcing ethically harvested ingredients, they are able to create opportunities that help make a positive difference in peoples’ lives around the world.

          Look for our CONTENT BADGES to shop by ethos including Small Batch Beauty and Suitable for Vegans.

          VEGAN LIVING

          Animal-derived ingredients can pop up in the most unsuspecting places. Our vegan home edit is not only natural but void of animal-derived ingredients such as beeswax and honey.

          Lue By Jean Seo

          For years, Jean Seo, the visionary behind the natural skincare brand évolué Beverly Hills, has been Hollywood’s best-kept secret for flawless skin. Jean created the Lue range to tackle the most challenging complexion issues. 

          Designed for men, women and teenagers, Jean introduces an easy to use three-step solution to help you take control of your skin. LUE products have been formulated with the most luxurious ingredients sourced from around the world that mimic what our body naturally produces and loses with age. It can be used on all skin types, but is especially effective for women with sensitive skin.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

          Madara

          Madara is an natural skincare brand created from the desire of four Latvian women to live a greener and cleaner lifestyle. The collection has been inspired by the dense Latvian forests and highly adaptable flora that grows there with its abundant bioactive substances.

          These natural extracts from Baltic plants form the foundation of Madara natural skincare and natural sunscreen. Madara is certified natural and/or organic according to the international Ecocert standard. Products are not tested on animals and are examined by certified dermatologists and trialled by volunteers. The effectiveness of Madara natural skincare products has been dermatologically tested.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

          Mantraband

          With an ethos that revolves around positive thinking leading to a more positive and happy life, these bracelets are made to inspire. They are reminders to choose happiness, to live what you love and to be present in every moment. Mantraband bracelets are fully adjustable and will fit most wrist sizes. They will not fall off if adjusted properly.

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          Mara Beauty

          Mara Beauty is an award-winning line of efficacious, algae-infused natural skincare products that utilise the power of its proprietary algae plankton blend along with natural actives and exotic superfoods to give you the healthy, hydrated skin you’ve always wanted. Mara's transformative, minimalist approach to skincare is a celebrity favourite and supports their signature glowing skin.

          Mara Beauty is the last four letter’s of founder Allison McNamara’s last name and mean’s “sea” in Gaelic, however the brand name was actually first inspired by the Sea of Marmara in Istanbul, Turkey, where the concept of Mare natural skincare was born.

          Mmaa Handmade Baskets & Bags

          Mmaa is not just a social enterprise business producing beautiful handmade baskets & bags with multiple uses, they are also on a mission to promote women’s livelihoods and Africa artisans. Not only are the makers paid fairly, but for every Mmaa basket sold, the company donates a reusable sanitary kit to a girl or young woman in need.

          Look for our CONTENT BADGES to shop by ethos including Handcrafted and Charitable.

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          MODERN BOTANY

          Situated on the Irish Wild Atlantic Way and headquarters in the heart of Schull, Modern Botany is inspired by the principles of botanical science, utilising the best natural ingredients sourced from Ireland and all over the world.

          25 combined years of natural skincare and health knowledge along with natural product research has brought about Modern Botany. The cult product, the Modern Botany Deodorant is a unisex scented body spray with eleven essential oils including lemon tea tree, sandalwood, frankincense, Atlantic cedar wood, eucalyptus and vetivert. We can smell the Atlantic freshness from here!

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

          Moorland Candles

          Moorland natural candles are hand-dipped pairs of unbleached natural beeswax from Cumbria. They have been made in the UK, mainly with beeswax from English, Scottish, and occasionally European and African (due to temporary shortages of UK wax) bees.

          They have a delightful honeyed scent and a deep, occasionally mottled yellow colour, attributable to the hand-dipping technique. Moorland beeswax candles are all natural and do not produce the same toxic byproducts of common paraffin candles. Burn Moorland beeswax candles in your home to clear the air, neutralise odours and create a lovely atmosphere.

          Look for our CONTENT BADGES to shop by ethos including Great British Made and Gluten Free.

          Mother of Pearl

          Hailing locally from East London, Mother of Pearl luxury womenswear strikes a balance between ethics and wearability, with effortless designs that can be worn casually or elevated for any special occasion. Creative Director, Amy Powney, has a goal for Mother of Pearl to be ethical in all they do, including finding the best factories, suppliers and farmers who care about the workers, planet and its inhabitants as much as they do. The Mother of Pearl studio is a plastic bottle free zone that uses eco-energy suppliers and has a package-free vegetarian lunch scheme made with local organic produce. The goal of Mother of Pearl is for sustainable fashion to be the norm, not the exception.

          Look for our CONTENT BADGES to shop by ethos including Certified Organic, Resource Innovation and Suitable for Vegans.

          Mud Jeans

          Mud Jeans use organic cotton and/or recycled jeans to blend new denim for their sustainable range. Mud take back old jeans and either sell them on if in good condition, or recycle them blending with organic cotton to create new jeans. To finish, they use innovative ozone and laser processes instead of washing, which reduces the amount of water used by up to 75%, as well as reducing the chemical pollution of water. Labels are printed instead of using leather, meaning the Mud jeans range is suitable for vegans and cruelty-free. At the end of their life cycle, Mud will take back your old jeans for recycling.

          Look for our CONTENT BADGES to shop by ethos including Resource Innovation and Certified Materials.

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          Mühle

          Mühle have been specialising in manufacturing and selling men’s shaving products since 1945. As a brand, their selection combines vegan natural skincare with safety razors that offer a long-lasting and sustainable shaving option. The organic and natural skincare range has been developed to create a complete natural shaving solution to team with their cult safety razor selection. Mühle is made in Germany, working with regional suppliers to reduce freight and support the local German economy.

          Designed specifically for the needs of men’s skin, the certified organic shaving range fulfils the strict guidelines BDIH test seal Certified Natural Cosmetics, which means the exclusion of synthetic dyes, fragrances, silicones, parabens and mineral oil-based raw materials. Mühle organic skincare contains traditionally hand-pressed Argan Oil, produced by a Moroccan women‘s cooperative and acquired on a fair trade basis.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

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          MV Skintherapy

          For more than two decades, acclaimed beauty therapist and beauty rebel Sharon McGlinchey has built her award-winning, all-natural skincare brand according to one simple mantra: MVision, MValues.    

          MV Skintherapy iss much more than just natural skincare products, MV Skintherapy is a powerfully healing range of therapeutic and concentrated plant-based skin remedies that build on the heritage and expertise of the MV brand.

          Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

            NailKind

            NailKind is a Danish nail polish brand that creates certified cruelty-free nail and vegan nail polish. Easy to apply, with a quick-dry formula.

            Winner of The Beauty Shortlist Awards 2021, Best Nail Product & Best Free From Brand. Certified by International Halal Integrity Alliance.

            Look for our CONTENT BADGES to shop by ethos including 'Suitable for Vegans' and 'Cruelty-Free'.

            Natasha Tonic Sustainable Swimwear

            Natasha Tonić launched in August 2017 with the intention of changing women’s swimwear for the better. For decades swimsuits have been made out of polyester, which is non-biodegradable and gives off microfibres when swimming and washing. Natasha Tonic makes swimwear from an ECOCERT certified fabric based around a unique blend of stretch, cotton and hemp, which is anti-microbial, UV resistant, durable and a naturally better choice for your skin. With a minimalistic approach, this sustainable fashion brand is designed for those who like to multi-task. Natasha Tonic sustainable swimwear also performs double duty as lingerie, bodysuits or activewear. Think of the range as season-less, reducing your wardrobe needs. Natasha Tonić is sewn, dyed and dreamed up locally in Los Angeles, California. The brand has partnered with a non-profit organisation based in California, "5 Gyres", and donate 5% of every swimsuit sold to help fight against the plastic pollution in our oceans.

            Look for our CONTENT BADGES to shop by ethos including Natural Fibres and Suitable for Vegans.

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            Best Selling Natural Skincare Brands

            Curated By You: Discover the Natural Skincare Brands that have been flying off the shelves this month every time we have restocked!

             

            NATURAL BEAUTY BFFS

             

            READ MORE

            Made To Match

            Lots of natural beauty BFFs have been made on the shop floor at our London organic beauty store and online with the help of our customer services team. Be it an organic beauty product pairing that changed your skin or the fellow natural beauties you’ve struck up a conversation with – sometimes you inadvertently discover that the things you find when browsing our shelves or mixing up your routine, were just made to be together. 

            One + One = Better

            If you’ve ever matched an organic beauty product with another and seen a serious uptick result, you’ll know what we are talking about. If not, grab some inspiration from the below list of the winning combinations we have come across over the years. From customer recommendations to tips from brand founders these are some of the products that make ideal partners.

            Natural Beauty Minis

            Committed to greening your beauty routine but not sure where to start? Our range of natural beauty minis are here so you can sample products before committing to the full size!

            Whether your mum is a green beauty or not (yet), there's something in our gift guide to spoil every type of Mum.

            Natural Meditation & Moon Edit

            With full work/life schedules and never-ending to do lists, it may seem counter-productive to consciously slow down. However, taking a few moments each day to be present in the here and now may actually enhance productivity and general state of being - making you more 'content'!

            Shop our selection of natural and certified organic self tan products. Easy to apply and without the dreaded orange tint or self tan scent!

            Natural Skin

            Creating sleep and loungewear from 100% organic cotton and modal for the best natural sleep, you can choose from pyjamas, sleep shirts, joggers and camis or vests for the ultimate comfort all in consciously chosen fabric. 

            We know that well-being starts at home with a good nights sleep, a rejuvenating shower, and a warm moment to reflect. It is crucial that what touches our skin, breathes as easily as we do.

            Stay sunburn-free while nourishing your skin with our range of natural SPF skincare, always free from common synthetic culprits.

            NATURIENCE

            Naturience is a reusable beauty tools brand from French offering beauty tools to enhance your daily cleansing ritual, without the waste!

            Unlike disposable makeup wipes or pads, you can reuse your Naturience cleansing brushes over and over again, so by choosing Naturience you're looking after both your skin and the planet.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

            Shop our carefully curated selection of the newest and the best natural & organic cosmetics here.
            There are so many synthetic chemicals in our environment that we have very little control over, why not avoid what you can in your skincare regime.There are so many synthetic chemicals in our environment that we have very little control over.
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          • Nuori

            Freshness makes Nuori natural skincare unique in two distinct ways: It ensures 100% efficacy, as active ingredients are not weakened by time-related breakdown. It also allows products to be free from synthetic additives normally used to prolong the shelf life of beauty products.

            At Nuori, only ingredients of natural origin and active compounds such as naturally occurring vitamins and amino acids are used. Nuori skincare has been enriched with essential oils and plant extracts for pleasantly mild, natural scenting.

            To ensure rapid time to market, all Nuori products are freshly blended in small batches every 12 weeks. Made in Denmark.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Organic.

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            Object Beauty

            Object is an independent UK natural beauty business founded in 2019 by co-founders Jack & Hugo, they create plastic-free beauty essentials that are kind to you as well as the planet.

            Object started as a way to combat bathrooms overflowing with single-use plastic items, making it easier to switch to plastic-free without compromising on quality or design.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

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            ODACITE

            Odacite’s founder Valerie Grandury created the range after being diagnosed with breast cancer. Viewing this as a major wake up call, she quit her job and embarked on the fascinating journey of removing toxins from her life. When it came to skincare, Valerie was not ready to sacrifice performance, so started blending custom-made organic skincare. Demand grew quickly and Odacite - French play on audacity - was born, marrying the best of the two worlds of French skincare & green California living.

            Odacite use the highest quality natural skincare ingredients, precious plant extracts, botanical oils and cosmeceuticals to delivery high performance skincare. Odacite’s criteria for ingredient selection blends potency with freshness and purity ensuring that each formula improves the way your skin looks and feels. Odacite is GMO-free, vegan and certified cruelty-free.

            Olverum


            With an origin story that dates back to 1931, a passion for essential oils and their therapeutic benefits has infused Olverum from day one.


            Taking the name from the Latin oleum verum, meaning 'true oil', Olverum's mission to  encapsulate an authentic spirit, respect for tradition, and a therapeutic wellbeing ethos have stood the test of time for many decades making it one of our favourite heritage natural brands.


            With a mission to improve daily rituals, by lifting the mood and energising the mind, Olverum’s award-winning range of spa-quality home self-care products are exactly what we want to reach for to wake-up or wind down.


            Olverum products are vegan and cruelty-free and free from artificial fragrance. They contain ingredients that have been upcycled from food byproducts and precious oils from renewal, managed resources. 



            From charcoal infused dental floss and biodegradable toothbrushes to oil pulling and natural toothpastes. Never has dental hygiene been so in keeping with our clean beauty regime.

            ORGANIC BASICS

            Organic Basics are Copenhagen-based creators of better made, sustainable lingerie. All Organic Basics garments are made in local ethical factories in Turkey and Portugal that pay their workers a fair wage and have been chosen so the brand has minimal transportation impacts on the environment. Organic Basics are made with sustainable materials like GOTS certified organic cotton and recycled materials.

            With timeless styles, basic colours and no seasonal collections, Organic Basics are intended to be worn season after season, year after year.

            Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Organic.

            ORGANICUP

            Founded in Copenhagen in 2012, OrganiCup reusable menstrual cup reduces the impact that menstrual products have on the planet, providing an alternative to the mainstream products made with bleach, fragrance and other synthetic chemicals. Over half the world’s population have periods for the majority of their lives, yet there have been no major period product innovations for 50 years.

            OrganiCup believe that menstruation products should not contain potentially harmful chemicals, nor absorb your body’s natural secretions, creating the potential for infections. With a company ethos that believes periods should not be the cause of major pollution, OrganiCup aim to reduce the environmental impact and cost of our monthly cycle. All of this makes it the easier, healthier and smarter option.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

            Digital One-To-One Consulations available now

            Pai Skincare

            This natural skincare range is formulated to help soothe sensitive skin, Pai Skincare is as suitable for spot-prone sensitive skin as it is for skin prone to topical allergies and conditions such as eczema and hypersensitivity. 

            With sensitive skin, it’s important to know what’s in your natural skincare products, and Pai believe in quality, purity and transparency, so much so that this British made range is certified by the Soil Association COSMOS Natural beauty standard and all organic skincare products have the Soil Association Organic certification, ensuring that the organic content is a minimum of 70% within each product.

            Free from artificial colours, fragrances, parabens, petrochemicals and phthalates, Pai Skincare pride themselves on never testing on animals and being Cruelty-Free Leaping Bunny accredited, using only sustainable plant ingredients and choosing recyclable or biodegradable packaging wherever possible.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Certified Organic Skincare and Great British Made.

            PELA PHONE CASES

            We loved what Pela were doing so much that we asked them to partner with us to create our own engraved collection of sustainable phone cases. For the Content X Pela collaboration, choose from ‘Return To Earth’ (a reminder to put you phone down) or ‘This is Up’ (turn your phone over to hide the notifications!). Pela compostable phone cases have a positive impact on people and planet alike. The “Flaxstic” material used to make Pela phone cases is an innovative plant-based material that is flexible but with no unnecessary bulk. It is a starch-based biopolymer combined with flax straw “waste” for added strength and it is free from BPA, lead, cadmium and phthalates. It is compostable in your at-home compost or at industrial composting facilities at the end of its life. The low-impact manufacturing process used at Pela also means that less greenhouse gas emissions are produced than with traditional plastic.

            Look for the CONTENT BADGES to shop by ethos including Resource and Waste Innovation.

            Perfume

            We have understood the aromatic use of plants and their oils for both their beautifying and mood-enhancing properties for centuries. Distilled into perfumes natural extracts and oils will impart aroma-therapeutic benefits for mind and body. Shop from our selection including Abel and Edition Perfumes to find your match.

            Plant Apothecary

            Plant Apothecary makes apothecary goods with a conscience. New Yorker Holly and Copenhagen-born Bjarke are Brooklyn-based, where they design and create the Plant range with a passion for natural beauty, modern lines and a good sense of humour. Their mission is to combine simple, design-forward packaging with healthy ingredients, environmental friendliness and social responsibility.

            Natural skin care manufacturing that we love... Each Plant Apothecary product is made with the help of adults with physical and mental disabilities, who work at the non-profit workshop in New York. Many of the Plant Apothecary finished products, and all ingredients that are possible to source organically, are done so under USDA certification meaning the products are as clean as you will be after using them!

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

            Plastic-Free Bathroom

            Reducing your packaging consumption can be difficult when shopping for beauty products. While the packaging industry catches up and provides 100% plastic-free options, we are on the case to find you the best substitutes. Discover our plastic-free bathroom edit that will help you reduce your plastic-print.

            Plastic-Free Beauty Products

            Reducing your packaging consumption can be difficult when shopping for beauty products. While the packaging industry catches up and provides 100% plastic-free options, we are on the case to find you the best substitutes. Discover our plastic-free beauty edit that will help you reduce your plastic-print.

            Plastic-Free Cosmetics

            Reducing your packaging consumption can be difficult when shopping for beauty products. While the packaging industry catches up and provides 100% plastic-free options, we are on the case to find you the best substitutes. Discover our plastic-free cosmetics edit that will help you reduce your plastic-print.

            Envisioning a world without waste, Mud take back old jeans, recycle them and blend with organic cotton to create new jeans!

            PRESERVE

            Since 1996, Preserve has made products that are good for both people and the planet. Through innovations in sustainable materials, recycling systems and performance-driven design, Preserve has created low-impact, stylish products to accompany you in your day-to-day life. To divert even more plastic from landfills, Preserve took it a step further and developed their own takeback program called Gimme 5, which collects #5 plastic that is then transformed into new Preserve products, ultimately closing the product lifecycle loop. Preserve's plant-based compostables can be considered your go-to products for both in and out of the home, and for multi- or single-use occasions, fitting the needs of every lifestyle.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

            PRTTY PEAUSHUN

             

            DISCOVER MORE

            Why It’s Content

            Skin tight body lotion created by Celebrity Makeup Artist, Bethany Karlyn. Subtle light-reflecting particles in a natural emollient base give the skin a gorgeous, flattering glow. Radiance conceals minor imperfections and enhances definition to create a sexy, slimmer silhouette. Infused with an innovative blend of natural plant extracts to lift, firm, tighten and diminish the appearance of cellulite, stretch marks and varicose veins, as well as minimizing bruising and sore muscles.

            Content Approved

            Used by make-up artists around the world Prtty Peashun has a celebrity following that includes: Tracy Anderson, Gwyneth Paltrow, Cate Blanchett, Rihanna, Anne Hathaway, Claire Danes, Serena Williams, Alessandra Ambrósio, Rose Huntington-Whitley, Leona Lewis, Sade, Faith Ford, Marisa Tomei, Taylor Swift, Nicole Ritchie, Emily Blunt, Elle MacPherson, Jessica Alba, Cameron Diaz and Zooey Deschanel, Julianne Hough and many many more. Look great in your birthday suit.

            Rahua Haircare

            From the majestic Amazon Rainforest to your beauty ritual, revitalise hair and skin and reinvigorate the senses with the finest nature has to offer.

            Rahua® is rainforest-grown beauty made with organic, natural, pure plant-derived ingredients that are Symbiotic®, vegan, non-toxic and free of parabens, sulfates, gluten and cruelty to animals. Sourced from the Amazon and created in New York City, Rahua was founded by hair stylist, Fabian Lliguin, and his wife and partner, Anna Ayers.

            Rahua’s preservation work along with Amazonian Indigenous natives in the rainforest, has produced legal tools for full protection and preservation of roughly 150,000 acres of pristine (primary) rainforest. These forests sequester 5 tons of CO2 per acre per year, totalling 750,000 tons of CO2 per year, making Rahua a “carbon neutral company.” 

            Content Living

            Our selection of zero-waste living products, compostable phone accessories, plastic-free home products and transportable lunch kits will help you reduce your environmental impact one day at a time. Choose from organic home cleaning products, beeswax wrap, metal lunch boxes, glass straws and reusable coffee cups and water bottles, plus lots more sustainable living products.

            Sustainable Bathroom

            Our selection of sustainable bathroom products will help you reduce your environmental impact one day at a time. Browse our curated collection to find sustainable bathroom products for you.

            Natural & Organic Candles & Home Scents

            Working from home can often make it difficult to unwind at the end of the day. A few of our go-to tricks to change your mindset from Work to Home include calming natural & Organic candles & home scents.

            Good Sleep Hygiene

            We spend 8 hours a day sleeping, so what you wear to bed counts. Switch into something more comfortable with our selection of sustainable sleepwear, organic pyjamas and loungewear.

            Choose all-natural fibres from organic silk, modal, organic cotton or organic bamboo for breathable comfort and easy care. Wear between the sheets or on slow days for relaxed comfort.

            Available Online

            Eco-Friendly Cleaning Products

            Many cleaning products are based on the very ingredients we avoid in our beauty products (SLS and the like) but a new planet-friendly breed of brands are formulating for both the planet and our skin. Using essential oils instead of fragrance and base ingredients that break down naturally without harming plants or animals, these products work without wreaking our waterways.

            Mend & Repair

            Repairing is caring! Taking proper care of your clothes is as significant for your sustainable wardrobe as the brands you choose to buy from. Prolong the life of your clothes and keep them in circulation with our repair and mending kits. This will increase the life of your clothes so you won’t need to buy as many and will reduce your overall need for the world’s limited resources.

            Zero Waste Living

            Our selection of zero-waste living products, compostable phone accessories, plastic-free home products and transportable lunch kits will help you reduce your environmental impact one day at a time. Choose from organic home cleaning products, beeswax wrap, metal lunch boxes, glass straws and reusable coffee cups and water bottles, plus lots more sustainable living products.

            Reusable Bottles, Cups & Straws

            Our oceans annually receive up to 13 million tonnes of plastic. Join the plastic-free revolution with your own reusable bottles, cups & straws.

            Reusable Containers & Utensils

            Our selection of zero-waste living products, compostable phone accessories, plastic-free home products and transportable lunch kits will help you reduce your environmental impact one day at a time. Choose from organic home cleaning products, beeswax wrap, metal lunch boxes, glass straws and reusable coffee cups and water bottles, plus lots more sustainable living products.

            Reusable Wraps & Bags

            Our selection of Reusable Wraps & Bags will help you reduce your environmental impact one day at a time. Browse our curated collection to find reusable wraps & bags for you.

            Sustainable Leather Bags from Aage

            Recycled Materials

            This badge indicates that a product is predominantly made from recycled materials; anything from deadstock or recycled ghost fishing nets to recycled plastic bottles and cutting room floor leftovers.

            Whether its recycled paper, yoghurt cartons or leather trimmings, our recycled range covers products with recycled packaging or the very make up of the products itself

            It's not all about protecting your skin; your suncare choices can protect the ocean too. Discover skin and ocean-friendly suncare to see you through summer.

            Sustainable Leather Bags from Aage

            Resource innovation

            Brands are awarded this badge if they are actively working to significantly reduce their use of resources such as water and energy, and have invested in reducing effluent and emission outputs.

            Digital One-To-One Consulations available now

            Rms Beauty

            Created by make-up artist Rose-Marie Swift, RMS Beauty is an organic make-up line redefining the market of clean beauty & natural cosmetics. The line is based on the ingredients we've come to expect in our organic skincare with the enhancement of mineral colour.

            Having worked as a make-up artist on the New York fashion scene, Rose-Marie formulated the ultimate natural cosmetics line for the health savvy and fashion conscious woman. Based on living and organic principles, each product is created to hydrate and illuminate vital, radiant skin.

            RMS Beauty has been created with the best organic ingredients in their purest, living state in order to keep all the enzymes, vitamins, minerals, antioxidants and healing properties intact. As a result, RMS Beauty creates a synergistic exchange and interaction with living skin, helping to keep it healthy and glowing while giving you the look you crave.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Gluten Free and Talc Free.

            Said The Fox

            Said The Fox is a collection of eco-friendly travel accessories inspired by the finest materials and traditional craftsmanship used in the Dachstein Mountains in Austria. Said The Fox uses family-run factories that share their values, products are hand-crafted in Vienna and Austria and use certified organic materials. 

            Look for our CONTENT BADGES to shop by ethos including Certified Materials, Vegan and more.

            SALE

            New products have been added to the Content Sale category, with up to 50% off selected items. Shop now while stocks last. 

            Please Note: These items are excluded from all other offers. Clothing can be returned due to fit if we are advised within 7 days of receiving the item.

            Salt Gypsy Sustainable Swimwear

            Salt Gypsy sustainable swimwear not only looks good, but does good too! Made from regenerated durable nylon yarn called ECONYL®, the sustainable activewear provides UPF50+ protection. Each garment is packaged in biodegradable bags made from cassava root starch, making Salt Gypsy one of our sustainable swimwear brands of choice.

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Resource & Waste Innovation.

            SAVON STORIES

            Savon Stories plastic-free soaps, plastic-free body lotions and plastic-free shampoo bars will help you keep single-use plastic out of your bathroom and home. Inspired by the gentle character and minimalist consumerism of the family’s grandfather, the Savon Stories family strongly believe in the power of handmade, healthy, organic and minimalist beauty treatments made from pure, raw ingredients from nature.

            Savon Stories natural skincare is all handcrafted locally in the UK; a range of reliable, effective, plastic free body lotions, soaps and shampoos that offer the utmost respect for your own natural beauty regime, as well as the planet.

            Look for our CONTENT BADGES to shop by ethos including Great British Made and Certified Organic.

            Sustainable Scarves

            We are excited to be stocking a range of botanical dyed scarves as part of our Accessories selection! Ound silk scarves have been individually printed with hand-foraged plants and petals to achieve one-of-a-kind patterns, every time. The irregularity of the colours achieved with this artisanal process using natural dyes makes each piece entirely unique and beautiful.

            SALE

            New products have been added to the Content Sale category, with up to 50% off selected items. Shop now while stocks last. 

            Please Note: All sales on beauty, wellbeing and living products are final. Clothing can be returned due to fit if we are advised within 7 days of receiving the item.

            Shower Blocks

            Shower Blocks is a range of plastic-free solid shower gels, that are bubbly and hydrating alternatives to shower gel bottles. 

            One shower block is equal to saving 1.5 bottles of plastic waste. Their formulas are paraben-free, with up to 96% natural ingredients, are vegan-friendly and cruelty-free. 

            Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

            Simply Gentle

            Simply Gentle specialise in the design and manufacture of products for personal care using organic cotton. Simply Gentle organic cotton pads, plastic-free cotton buds and biodegradable wipes, allowing your to enhance your cleansing rituals wth certified organic products.

            Look for our CONTENT BADGES to shop by ethos including Certified Organic and Suitable for Vegans.

            Get ready... Glow! Rejuvenate and brighten your skin with our natural skin brightening products for all skin types.

            These food state supplemental powders are a blend of organic plants, from herbs to berries and greens - with pre and probiotics. Choose the one to suit the general mood of your skin and use daily. They don't work if you don't take them!
            Digital One-To-One Consulations available now

            Natural & Organic Skincare

            Home to the best natural & organic skincare beauty brands since 2008, CONTENT’s edited collection features cult organic skincare, natural haircare, the best in clean beauty and products to create natural spa treatments at home. Choose from high performance brands like Tata Harper, Evolve, MV Skincare, Twelve Natural Skincare and Josh Rosebrook.

            Free Samples

            Please choose two free samples from the selection available when you spend over £40. Excludes digital gift cards. All samples are non-refundable or exchangeable.

            This service is subject to availability. Quantity available may vary depending on brand participation in this service.

            Natural Beauty Tools

            Shop our selection of natural beauty tools such as gua sha tools, organic muslin cloths, bamboo face cloths, Konjac sponges, vegan makeup brushes, and more natural beauty tools.

            British Skincare Brands

            Browse our collection of British skincare brands that have been made within Great Britain, allowing you to shop local and support local businesses and communities. 

            Certified Cruelty Free Skin Care

            Discover our range of certified cruelty free skin care brands that have taken the extra step to become certified against animal testing by an independent third party such as PETA or Cruelty Free International.

            Natural Face Cleanser

            Daily build-up from make-up, pollution, dirt, and toxins form a layer of impurities on the skin. Use a natural face cleanser or natural face wash to leave your skin feeling clean & fresh. What to know why we recommend double-cleansing

            Natural Micellar Water

            Shop natural micellar water to effectively remove makeup, cleanse, and tone.

            Natural Peels & Exfoliators

            Exfoliating away the old and restoring the new will assist your skin's natural regeneration process, helping to reveal glowing skin. Browse our curated collection to find the natural peel or natural exfoliator for you.

            Digital One-To-One Consulations available now

            Natural Eye Care Products

            From puffiness to dark circles and fine lines, these natural eye creams, serums & balms have been formulated specifically for targeting the concerns of the delicate eye area.

            Natural & Organic Facial Oil

            We are big fans of an organic facial oil at Content. Sometimes referred to as skin boosters or skincare elixirs they all tend to be a clever blend of botanical oils to suit a particular skin type or targeted concern - think balancing spot prone skin or acne, combating dryness or even brightening dull skin. A clever organic facial oil can provide vitamins and nutrients and differing levels of essential fatty acids, making their skin type uses almost as endless as the ways in which you can use them. We like to massage an organic facial oil into our skin at night or add a drop or two to our moisturiser during the change of season, but you can also use an organic facial oil as a targeted skincare treatment for fine lines or areas of pigmentation or eczema and rosacea.

            Natural Lip Treatment

            Whether you’re looking for a natural lip treatment to combat occasional dryness, soothe sensitivity or prevent the early signs of aging, browse our curated collection to find the natural lip treatment for you.

            Tinted Moisturiser

            Make-up and skincare in one. Find a natural & organic tinted moisturiser to give a hydrated, tinted complexion.

            Natural Moisturiser

            Browse our curated collection to find the natural moisturisers and organic face creams to suit your skin type.

              Natural Retinol Alternatives

              Retinol is one of nature's oldest and greatest anti-agers, but not all retinol in skincare is created equal. Discover our natural vitamin A go-tos.

              Natural Night Treatments

              Browse organic & natural night treatments including natural night creams, night oils & night masks.

              Natural & Organic Night Cream Collection

              Designed to work while you sleep, browse our curated collection to find the organic night cream for you. 

              Natural Serum & Treatment Products

              Whether you want to tackle anything from acne to hyperpigmentation, browse our natural serum & treatment collection and find the right product to target your skin concerns.

              Mineral Sunscreen & Natural Tanning Lotions

              It's not all about protecting your skin; your suncare choices can protect the ocean too. Discover skin- and ocean-friendly mineral sunscreen & Natural Tanning Lotions to see you through summer.

              Natural Toner & Mist

              Adding a natural toner or facial mist to your cleansing routine can prep the skin for moisturisers and serums while also getting rid of excess oil/dirt. Browse our collection and find a natural toner or facial mist for you.

              Natural Skincare Travel & Trial Sets 

              Browse our range of natural skincare travel & trial sets to find organic, natural & vegan toiletries, skincare & makeup minis.

              Digital One-To-One Consulations available now

              Natural Face Mask

              Shop our selection of natural face mask treatments by using our filters, whether it be hydrating, purifying, brightening, or anti-aging, we have the natural face mask to suit you. Not sure what you're looking for? Book a digital 1-to-1 consultation with a natural skin care expert.

              Digital One-To-One Consulations available now

              The Vegan Skin Care Edit

              We've made shopping vegan easy - browse our curated collection to find a full range of vegan skin care. What to know what else on our site is Vegan? Just look for the VE badge & use our handy filters. Find vegan face masks, vegan moisturisers, and more. 

              Sleep is one of the most important rituals for wellbeing (and great skin). Find a natural sleep remedy or two that will quiet your mind and help you find sleep.

              A few of our favourite little helpers for drifting off to sleep at the end of the day. Add these to your bedtime ritual and you'll awaken rejuvenated, well rested and ready to take on a brand new day.

              Slice Of Green

              In a world of disposable products, Slice of Green are determined to provide you with reusable solutions that are both stylish and ethical.

              The Slice of Green reusable, stainless steel lunch boxes are ideal for holding anything from snacks, to leftovers, to sandwiches. Now you can take your food out and about without having to opt for single-use plastic food wraps or containers.

              Soapwalla

              Created by Brooklyn-based Rachel Winard, Soapwalla is a line of organic vegan skincare products, locally and personally produced by Rachel herself. Rachel created Soapwalla after searching for products that wouldn’t aggravate her sensitive skin issues caused by Lupus.

              Soapwalla uses organic, food-grade ingredients and never questionable additives such as SLS, parabens or harsh and synthetic ingredients. As a result, Soapwalla natural skincare products are suitable for all skin types, and safe for children and those with lowered immune systems.

              Soapwalla has been listed as a Champion Company by the Campaign for Safe Cosmetics and is a proud member of the Coalition for Consumer Information on Cosmetics’ Leaping Bunny Program.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Small Batch Beauty and Gluten Free.

              For Organic Beauty Week, we look to CONTENT brands that have gone the extra mile to certify their organic products with the Soil Association. Look for the Soil Association logo when researching and shopping beauty products that are truly organic.

              Sol De Ibiza

              Sol De Ibiza is a vegan & cruelty-free natural suncare brand, made to protect people of all ages from sun, wind and pollution in every environment. Founded by Alessandro, who spent 3 years of research to create a unique, transparent formula using natural ingredients only, motivated by the mission to save our skin, the sea and the reef from synthetic chemical filters.

              All of Sol De Ibiza's packaging is plastic-free, using aluminium tins, paper and cardboard sticks - which are widely recyclable!

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

              A longtime staple in natural beauty, witch hazel has a number of benefits including being soothing & acting as an anti-inflammatory.

              Spring has sprung! Align body, mind and soul to the new season with spring-inspired natural beauty & wellbeing essentials.

              Browse our 'Get The Look' makeup guides for spring-inspired makeup for every occasion, from a casual spring day to a night out.

              STELTON

              Stelton is a Danish design company that was established in 1962 and has since been offering high quality, functional products made with an appealing minimalist design. Stelton aim to make everyday life a little more beautiful, with their handy, stylish range of products that are easy to use and care for. The range of Stelton To Go Click Cups are state-of-the-art reusable cups that allow you to enjoy drinking your daily beverages without spilling when you’re on the move. They are made with BPA and phthalate free plastic.

              Look for our CONTENT BADGES to shop by ethos including Design & Waste Innovation.

              Available Instore & Online

              Strange Invisible Perfumes

              Botanical perfumer Alexandra Balahoutis founded Strange Invisible Perfumes in 2000 with the conviction that high-end perfumes be made of authentic botanical essences. 

              She is dedicated to the art of botanical perfumery and happily tormented by perfectionism. The Strange Invisible Perfumes botanical fragrances blend certified organic, wildcrafted, biodynamic and hydro-distilled essences with genuine inspiration and compelling narratives. Each natural perfume is designed, decanted and bottled within the Strange Invisible Perfumes natural fragrance house. A master distiller heads the laboratory, customising essences both locally and all over the world.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

              Maintain a summer glow year-round with our range of natural summer make-up essentials.

              Summer Skincare Routine

              The Content ethos revolves around a holistic approach to beauty and health. Our Holistic Natural Skincare Routine collection has been curated to make it easy for you to shop specifically for summer skin

              For those who chase a more bronzed complexion but don't fancy baking in the sun, discover our range of natural self-tanning products to achieve a streak-free glow.

              SUNDAY OF LONDON

              Avoid indoor pollution at home with the environmentally friendly and vegan Sunday of London candles and home mists

              Sunday of London natural candles are locally handcrafted in the UK with palm-free plant waxes, as well as pure cotton wicks and generous doses of aromatherapy-grade, essential oil blends.

              All Sunday of London candles are lovingly housed in apothecary jars. The range of mists are formulated with essential oils and botanical extracts to mist away in your home, workplace or car.

              Look for our CONTENT BADGES to shop by ethos including Great British Made and Suitable for Vegans.

              New products have been added to the Content Sale category, with up to 50% off selected items. Shop now while stocks last. Please Note: All sales are final when shopping the reduced price items in this collection. These items are excluded from all other offers.

              The Denim Edit

              Think you can't do denim with a conscious? Swap your everyday styles for ones with planet-friendly credentials with our Sustainable Denim Edit. Find your new ‘forever’ wardrobe pieces made from organic, recycled or upcycled denim.

              Look for the Content Badges to shop by ethos from vegan clothes to organic.

              Sustainable Gym Kit

              Switch your activewear to a sustainable gym kit, made from recycled nylon fishing nets and team with a reusable drink bottle, plastic-free deodorant and biodegradable wipes. Don't forget your Guppy Bag to avoid micro-plastics from your gym wear filtering into the ocean. Shop below for everything you need to upgrade your gym kit to one that is kinder to the planet.

              Sustainable Living Under £20

              We've made sustainable living easy without breaking the bank. Shop our under £20 collection and reduce your environmental impact now.

              Sustainable Swimwear

              We've curated a selection of our favourite sustainable swimwear brands who all share our interest in ethics, style, and wearability. Choose from recycled materials to natural hemp swimsuits, that can double duty for the gym, yoga, the surf and beyond.

              Suvana Beauty

              Suvana Beauty is an Australian made & owned brand, containing 100% natural ingredients and is cruelty-free. Suvana Beauty started the brand to deliver a better product for your lips, full of natural and organic ingredients to nurture the skin. In 2008, they created their first Certified Organic, chemical-free paw paw balm - Suvana Paw Paw and Honey Balm. The paw paw balms have been formulated without petrochemicals. The brand provides the CCF logo which assures cruelty-free standards.

              Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free, Certified Organic and Gluten Free.

              Sustainable Jumpers

              Make those autumn days a little cosier by layering up with one of our super soft, organic cotton sustainable jumpers. Our contemporary sustainable jumper range will take you from work to weekends with ease.

              SWEDISH STOCKINGS

              Swedish Stockings sustainable hosiery range are made from pre- and post-consumer nylon waste that is non-biodegradable. Swedish Stockings recycle this waste nylon to create their range of tights, socks and leggings. This recycling solution has helped reduce water consumption and energy, and has also encouraged recycling of thousands of consumer stockings. The Swedish Stockings production process is less complicated and less harmful to the environment when compared with generic pantyhose.

              Look for the CONTENT BADGES to shop by ethos including Resource & Waste Innovation, Recycled Materials and Charitable.

              Digital One-To-One Consulations available now

              Swell

              S'well is a stylish, reusable water bottle brand which was launched with a mission to rid the world of plastic bottles. Over 200 billion plastic bottles are dumped in landfill sites each year globally. When developing and designing the S'well bottle, the aim was to create a beautifully crafted bottle that keeps drinks cold and hot for a long time, while fighting the ugly reality of plastics that our planet is facing. S'well bottles are composed of 18/8 double-walled stainless steel that is non-toxic, non-leaching and BPA free.

              The vacuum sealed bottle keeps drinks cold for 24 hours or hot for 12 hours, and has a mouth is wide enough for ice cubes and drip-free sipping. S'well support the U.S. Fund for UNICEF, donating to help provide clean water to the world’s most vulnerable children.

              Look for our CONTENT BADGES to shop by ethos including Charitable.

              Tabitha Eve

              Tabitha Eve believes in being kinder to the planet on which we live, and that everyone can do their bit to reduce their landfill waste by replacing single-use plastic items with reusable beauty tools and products. 

              Tabitha Eve Reusable Cotton & Bamboo Makeup Pads are made from organic cotton and bamboo, and can be used and washed over and over again. Tabitha Eve reusable cotton rounds are a a much more environmentally-friendly way of cleansing your skin when compared to generic disposable wipes.

              TABITHA JAMES KRAAN

              Tabitha James Kraan believes great hair is founded on three core principles. The first is balancing your scalp's natural oils by moisturising dry scalp irritation. The second is correctly cleansing your hair and scalp. The third is maintaining optimal hair moisture to achieve longevity of healthy hair. The Tabitha James Kraan haircare range is innovate, creative and caring for our health and our planet, not to mention highly effective. Harnessing the benefits of natural botanicals like acai berry, aloe vera, argan oil, bergamot, chamomile, coconut oil and more, Tabitha James Kraan natural haircare is the purest, cleanest, most organic hair products that work in harmony with the hair and the scalp to restore and maintain natural shine and lustre.

              Look for our CONTENT BADGES to shop by ethos including Great British Made, Suitable for Vegans and Gluten Free.

              Digital One-To-One Consulations available now

              Tata Harper Skincare

              Available at CONTENT since 2010, Tata Harper Skincare was founded with a mission to prove that women can work with nature to feel their most beautiful.

              Tata Harper natural skincare products are made with potent natural actives to create complex formulas which are engineered with the highest possible number of skin innovative ingredients to maximise results. The Tata Harper organic skincare line is made in-house at their own farm and natural beauty lab in Vermont, with no outsourcing of manufacturing. With a strict cruelty free policy, the line is made without artificial fragrances and colours and is free of GMOs.

              Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Organic.

              TAYLOR & THOMAS

              Taylor + Thomas is a modern, luxury, vegan shoe line driven by a commitment to the planet, as well as the people and animals who inhabit it. Each shoe in the Taylor + Thomas range has been inspired by a female icon - the Jane Loafer is a nod to the iconic Jane Birkin; the Talitha babouche is in honor of Talitha Getty; and the Patti pays tribute to Patti Smith. Taylor + Thomas work closely with local shoemakers who are paid fair wages, using ecologically responsible design and production methods. Sustainable and cruelty-free materials are sourced from ethical companies in Italy and the USA, then crafted into innovative designs in LA. Taylor + Thomas donate 1% of their sales to the charity 1% for the Planet, showing their support for the environment.

              Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Waste Innovation.

              TEKLA

              Tekla is a Copenhagen based sustainable living brand, founded by Charlie Hedin in 2017. Tekla's collection is made up of a range of thoughtful fabrics for your home and you. Find organic bedding robes, and natural wool blankets all made using the finest natural fibres.

              Look for our CONTENT BADGES to shop by ethos including Certified Materials, Vegan, Resource Innovation and Natural Fibres.

              The Beauty Chef

              The first step to healthy, radiant skin is balancing digestive health. Good skincare follows. Carla Oates, known as The Beauty Chef, is a naturalist who is passionate about nature and the profound synergy we share with it. 

              Carla works with a dedicated team of chemists, naturopaths and nutritionists on her formulas that are based on her own unique recipes. The Beauty Chef Natural Supplements range. Blends use food ingredients with a natural fermentation process to bring out the very best in these ingredients, and to keep the skin’s ecosystem strong and healthy.

              The Beauty Chef skin food range embraces the time-honoured art of fermentation for the way that it bio-activates nutrients in ingredients to make them more available for the body and skin to use.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Gluten Free and Food State.

              THE CACAO CLUB

              The Cacao Club was born from a desire for deeper connection with community and a belief that the benefits of cacao can ground us and bring us closer to others. Harnessing the superfood properties of Ceremonial Cacao and therapeutic benefits of specific adaptogens, these cacao discs assist in nourishing both body and mind and can be made into a delicious warming beverage or blended into an energising smoothie.

              Cacao contains vitamins, essential minerals and a significant amount of antioxidants to fight against oxidative damage in the body. It also contains active ingredients Monoamine Oxidase Inhibitors (MOI) and Theobromine that both contribute to increased levels of serotonin, aka the “happy hormone”. Each cacao disc combines cacao with a tailored combination of herbs and natural adaptogens for specified health benefits. The Cacao Club uses only traditionally grown, ethically sourced and organic ingredients.

              Look for our CONTENT BADGES to shop by ethos including Great British Made and Suitable for Vegans.

              Keep on top of busy mid-winter life with our plant-powered supplements range to cleanse, assist with tiredness, boost your mood and immunity

              THE NUE CO

              The Nue Co is a natural food-state supplement company creating a range of  plant proteins, supplements and natural skincare for healthy hair and nails, probiotic powders and more. Free from fillers and bulking ingredients, these blends are concentrated, potent and pure. Plastic packaging is limited, all products are in glass jars.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Food State.

              THE OWL & THE APOTHECARY

              Great British Beauty brand, The Owl & the Apothecary draws inspiration from ancient rituals, the Dorset countryside and a love for a balanced lifestyle. Comprised of a range of feel-good ritual sets, crystals, candles and wellbeing products, The Owl & the Apothecary products have been curated using natural herbs and organic essential oils to help you create your own daily rituals.

              Each parcel from The Owl & the Apothecary is packaged with a ritual card that make their products a lovely gift for yourself or loved one. Many of the essential oils used by The Owl & the Apothecary are certified organic by the Soil Association, as well as some being suitable for vegans.

              Look for our CONTENT BADGES to shop by ethos including Great British Beauty and Certified Cruelty Free.

              The Seated Queen


              The Seated Queen joins our collection of Great British Beauty brands. Created by sisters Josephine and Libby Banks, with backgrounds in facial massage therapy, cosmetic formulation, buying, trends consulting and journalism they felt there was a mismatch between complex evening skincare routines and the realistic amount of time they were able to devote to their own evening skincare.

              Claiming the night, this vegan brand offers a natural take on high-performance bedtime skincare, and the name echoes this - 'The Seated Queen', also known as Cassiopeia, is a star constellation named after a vain queen in Greek mythology who boasted of her unrivalled beauty.

              Ingredients are obtained from sustainable single-source producers including women’s cooperatives in Ghana and Morocco, and every element of packaging is recyclable and, where possible, created from recycled materials.

              Natural Skincare. Made in the UK.

              The Synergy Company

              The Synergy Company believe that everyone deserves to be well — in body, mind and spirit. The brand's deep-seated care for the wellbeing of people drives their mission to create the healthiest, most effective products possible. The Synergy Company pay close attention to every detail from start to finish and leave nothing to chance — from the organic soil to the heirloom seeds to the protective, oxygen impermeable seals on their glass bottles. In the end, each Synergy Company wellbeing product is a masterful assembly of high-quality ingredients that help you attain an inherent state of good health. From vitamins made with organic fruits and vegetables to superfood powders that you can add to your smoothie, The Synergy Company have a way for you to upgrade your health.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

              The Vegan Food Wrap Company

              The Vegan Food Wrap Company vegan food wraps are a great alternative to single-use plastic cling film and tinfoil. They don’t leach any harmful chemicals into your food, and they also help towards cutting down on plastic ending up in landfill sites and our oceans. These vegan food wraps are made with entirely plant-based materials including jojoba oil, pine resin, sumac wax, sunflower wax, rice bran wax and hydrogenated castor oil. They are certified organic, GMO-free and made right here in the UK. If you look after your vegan food wraps, they will last well over a year, significantly minimising your need for single-use plastic.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Certified Organic and Waste Innovation.

              THE WHITE BRIEFS

              This Swedish brand was founded in 2009, to create organic cotton basics that provide a single, necessary function and are built to stand the test of time. Garments have been thoughtfully developed to ensure quality with sustainable production that doesn’t harm the people making or wearing them. Made with organic cotton in a fully certified GOTS supply chain in Lithuania The White Briefs entire process, from field to finished garment, meets strict social and environmental criteria, including no GMO seeds, organic farming, certified non-toxic dyes and packaging, and ethical manufacturing.

              Look for our CONTENT BADGES to shop by ethos including vegan clothing and certified organic. 

              Therapi Honey Skincare

              Therapi Honey Skincare is a pioneering natural skincare company whose innovative organic formulations harness the therapeutic benefits of honey, age-defying propolis and bioactive plant extracts to nourish and revitalise your skin. Honey is liquid gold, a precious elixir containing the nutritious nectar and therapeutic essences of a thousand flowers in just a single drop. It has been used as a natural medicine and tonic to restore skin health throughout history. Each concentrated product is carefully formulated in-house using organic food-based ingredients of exceptional quality that work in harmony with you and the planet. Working with the Soil Association for their organic certification, Therapi Honey Skincare aims to do as much as they can to reverse the decline in bee numbers and the loss of biodiversity. As a thank you to bees, the company gives 5% of its profits to bee conservation projects.

              Look for our CONTENT BADGES to shop by ethos including Great British Made, Certified Organic and Gluten Free.

              THINX

              Thinx has been working hard to break the period taboo since 2013. Manufactured at award-winning facility MAS in Sri Lanka, with its 'Women Go Beyond' program they provide education, a safe working environment as well as long-term growth and leadership opportunities for their employees.
              Thinx's washable, reusable undies absorb your period and are a more sustainable solution than single-use disposable products, depending on your flow (light, moderate, heavy), Thinx can replace pads, tampons, and cups, or be worn with tampons and cups for extra protection. Every pair of Thinx is made with their signature technology for ultimate protection. Thinx uses GOTS certified organic cotton. 
               
              Look for the CONTENT BADGES to shop by ethos including Suitable for Vegans and Certified Organic.

              Thunders Love

              Thunders Love socks are designed in a little village in the Northwest of Spain, where they are produced in a small family workshop. Thunders Love only use the highest quality materials, such as recycled cotton sourced from Spain, with offcuts coming from the textile industry, reducing waste and without the use of aggressive agents such as chlorine as the materials are created without any dyeing processes. 

              Recycled cotton is important to the brands' philosophy, out of respect for the environment. 

              TINCTURE

              Sisters Angelika and Anastasia created Tincture, a collection of natural, high performance cleaning products that are safe to use around children and pets and that don’t exacerbate skin conditions such as eczema or asthma. Taking a holistic approach to cleaning, the Tincture concept is that of “home cleaning meets wellbeing”. Tincture combines active botanical ingredients and essential oils with Silver Technology to create products that deliver maximum cleaning results and protect from bacteria and viruses. Tincture is 100% natural, biodegradable and environmentally friendly. Ingredients are sustainably sourced and cruelty free. Inspiration is drawn from monastic knowledge of active botanical ingredients and cleaning rituals from all over the world. Fragrance does not enhance the performance of a product, so none has been added. The scent of the products is derived purely from the active botanicals that have been included for their antimicrobial properties. These clean products for your home are formulated and manufactured in Norfolk, Britain.

              Look for our CONTENT BADGES to shop by ethos including Great British Made and Suitable for Vegans.

              Choose a holiday perfume from our selection of travel sizes and aromatherapy boosters. Easy to tuck into your pocket or a bag they make the cut for travelling inflight too.

              Sample the range before committing to full sizes with our starter kits of natural skincare and beauty, fragrance and wellbeing.

              Truthbrush

              Truthbrush was created upon a belief that beautiful and luxurious items can also be eco-friendly. Founders Catherine and Catherine, a fashion buyer and a hospital surgeon, combined their expertise to design the Truthbrush, which has a biodegradable bamboo toothbrush handle and is available in a range of appealing colours. 

              Opting for a bamboo toothbrush as an alternative to a plastic toothbrush is a small change that can contribute towards a positive environmental impact. The Truthbrush has a rounded ergonomic handle that is made from sustainable, organic bamboo with natural anti-bacterial and anti-fungal properties making it a hygienic choice. The Truthbrush nylon bristles are soft, based on recommendations by dentists for ultimate care of teeth and gums, or medium. 

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

              Shop our edit of turmeric for natural beauty and wellbeing. Turmeric is a top skinfood of choice at CONTENT, with potent anti-inflammatory and immune-boosting benefits.

              Digital One-To-One Consulations available now

              Turtle Bags

              Leatherback Turtles travel to British Waters looking for jellyfish. Sadly they mistake discarded plastic bags for their favourite food. Inspired by turtles, Turtle Bags are a practical reminder that plastic never goes away. Made of organic cotton, Turtle Bags help you reduce your plastic consumption when shopping. Turtle organic cotton bags are certified under the Global Organic Textile Standard (GOTS), which means no chemical pesticides or fertilisers are used in the production of the fabric and farmers work under safe conditions with an agreed minimum wage. Turtle Bags are designed to be used at the fruit & veg shop, your local bulk foods market or any store to hold all your purchases.

              Look for our CONTENT BADGES to shop by ethos including Certified Organic.

              Digital One-To-One Consulations available now

              Twelve Natural Skincare

              Twelve natural skincare is a high performance natural skincare collection with innovative products that suit stressed, sensitive and reactive or allergy-prone skin, developed by Pedro Catala who is an independent cosmetologist and pharmacist with specialist expertise in botany and the natural science of cosmetics. Pedro's passion for natural, active ingredients in skincare and extensive research and knowledge of plant extracts has led him to create this no-nonsense, skin kind brand.

              Twelve natural skincare formulas are designed to protect and restore skin as it ages, improving its functionality and overall health. Powerful moisturising, soothing and regenerating properties help restructure damaged skin and rebalance its natural defences. Completely free from parabens, sulphates, silicones, petrochemicals, glycols and naturally scented with floral extracts, traces of essentials oils and only natural emulsifiers.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

              UpCircle Beauty

              UpCircle Beauty is a UK brand championing high performing natural skincare made from upcycled ingredients that prove the beauty industry can become less wasteful.

              Taking otherwise discarded waste ingredients such as coffee grounds, chai tea spices and fruit stones, UpCircle Beauty up-cycle them into natural and organic beauty products, that don't 'cost' the earth.

              UpCircle Beauty products are made in the UK and contained in glass or aluminium packaging, both of which are easily recycled.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans, Cruelty-Free and Waste Innovation. The brand is also palm-oil free.

              Looking to treat that special someone for Valentine's Day? Shop our range of upcycled jewellery to make this special day one to remember.

              Digital One-To-One Consulations available now

              Vapour Beauty

              Vapour natural make-up revolutionises organic cosmetics with light-as-air textures made from natural mineral pigments suspended in certified organic botanicals. Vapour Beauty delivers the look of glowing skin without compromise from products which contain 70% certified organic ingredients.

              Vapour's organic ingredients are rich in antioxidants, EFAs, vitamins and minerals to support skin health. Organic certification standards go beyond farming practices to include strict regulations, which ensure responsible non-chemical raw ingredient processing. Vapour Beauty uses no irradiation, no synthetic chemicals, no petroleum ingredients and no nano-particles.

              Look for our CONTENT BADGES to shop by ethos including Certified Cruelty Free, Silicone Free and Talc Free.

              Vegan Beauty Products Under £20

              Bestselling vegan beauty products from the brands you love, that don't break the bank.

              Vegan Fashion

              Our Vegan Fashion Edit has not only been curated more consciously but void of animal-derived ingredients such as wool & silk.

              VERDANT ALCHEMY

              Verdant Alchemy was conceived from a need and a desire to slow down and switch off, using bath time as an essential time to breathe and re-focus - particularly important in our busy modern lifestyles.

              Harnessing the benefits of Mother Nature, specifically essential minerals and oils, the Verdant Alchemy natural body and bath range is intended to not only improve your skin health, but also boost overall wellbeing. Unlock the natural power of plants to help thrive in today’s busy world, and use Verdant Alchemy to boost your bath time and aid in sleep, stress, slowing down, detoxing and yoga recovery.

              Look for our CONTENT BADGES to shop by ethos including Great British Made, Suitable for Vegans and Gluten Free.

              Digital One-To-One Consulations available now

              VINTNER'S DAUGHTER

              Vintner’s Daughter®’s award-winning nutritional skincare sets the standard for the industry’s highest efficacy, quality and safety. Their philosophy centres on skin nutrition sourced from nutrient-rich whole plants, drawing on the founder’s background in fine winemaking and its quality-first ethos.

              Vintner’s Daughter® applies those same uncompromising standards to ingredient sourcing and formulation. The secret at the heart of their beloved products is their proprietary Phyto Radiance Infusion TM, a time-intensive formulation process that harnesses the power of the world’s most nutrient-dense whole botanicals. The result is category-defining skincare that deeply communicates with the skin to deliver transformational hydration, moisture and nourishment to all complexions.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans.

              Replenish your vitamin C levels topically with our range of vitamin C skincare for enhancing collagen production and naturally brightening your skin!

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              VIVE SANA NATURAL SUNSCREEN

              After launching Vive Sana natural sunscreen in the UK many, many years ago, it's now back with two updated natural SPF products, both of which have a tint to remove that ‘zinc’ look. With a semi-matte finish, it's easy to apply other products over the top of both the Daily Serum SPF20 and the Daily Protezione SPF30. Vive Sana organic sunscreen is made with natural and organic ingredients so you can use it as your daily SPF for UV protection and skin nourishment in one.

              Available Instore & Online

              Sustainable Leather Bags from Aage

              Waste Innovation

              This badge is awarded to brands that have taken a stand on waste and are actively working to minimize the amount that their company and products create.

              Digital One-To-One Consulations available now

              Weleda

              Weleda natural skincare was founded in Switzerland in 1921 by a Dutch medical doctor Ita Wegman and the renowned philosopher Rudolf Steiner. The Weleda aim is to help everyone, old and young, to restore health and maintain wellbeing through the use of organic skincare. Weleda are committed to doing so naturally, ethically, safely, without animal experimentation and without damaging the environment. This is deeply rooted in all aspects of the Weleda natural skincare.

              Weleda made a decision from the outset to avoid artificial ingredients and use only materials from the natural and organic world. By using essential oils in natural bodycare products for their preservative properties, Weleda avoid the need to use artificial preservatives such as parabens. Many Weleda body care products bear the BDIH kitemark (certified natural cosmetic) so you can tell the product is genuinely natural. We love the everyday effectiveness of these natural products.

              Look for our CONTENT BADGES to shop by ethos including Certified Natural, Suitable for Vegans and Gluten Free.

              Wellbeing

              Shop our wellbeing selection and choose from adaptogens to help with modern day stress, rituals to help calm, remedies to combat colds and supplements for general wellbeing. Our edited selection of food-state brands include Synergy Company, The Beauty Chef, The Nue Co, Wild Nutrition and more.

              Natural Immunity & Cold Supplements

              Our natural immunity & cold supplements are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural Mood Enhancers

              Our natural mood enhancers are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              DRY SKIN BODY BRUSHING

              Dry skin brushing has whole body benefits. It’s both a great way to exfoliate and to stimulate the lymphatic system, one of the wonders of the body. Anything you can do to help the lymphatic system function properly will have benefits beyond just your skin. With some daily dedication, always brushing towards the heart, your skin will glow from all the attention. Opting for a brush with natural bristles not synthetic and look for FSC-certified wood (it’s more sustainable).

              VIEW THE RITUAL

              • Body brush for 5–10 minutes before showering. Start with three times a week working up to everyday.
              • Brush with gentle, upward sweeping strokes – if you notice reddening of the skin, you are brushing too hard.
              • Avoid areas of broken skin or rashes and follow with a natural or organic body wash.
              • Put aside the time to fully brush your entire body, concentrating on key areas of your legs, thighs and bottom. Always start on the right side of the body, following with the left side – this is the direction of lymphatic fluid flow around the body. Use light, gentle, long strokes and always brush towards the heart.
              • Start from your feet, then up your legs, behind your knees, thighs, bottom, gently on your stomach – using sweeping movements towards the heart, your hands and arms and using a long brush for your back.

              Follow with a shower in order to open up the pores further and stimulate sweat glands. After showering and whilst your body is slightly damp, massage on an organic body oil or lotion of choice.

              ABHYANGA

              This ritual is based on the Ayurvedic practice of Abhyanga, a warming massage that is followed by a shower. It is often performed as part of panchakarma or it can be used as a stand-alone daily practice. What I love about this ritual, if you can find the time to work it into your day, is that you are effectively having a massage every day. Couple that with the link to the Sanskrit word sneha, which means both ‘oil’ and ‘love’, and the Abhyanga practice is a wonderful act of self-care.

              VIEW THE RITUAL

              • Start by drinking a large glass of water. Stand your bottle of body or shower oil in a basin of hot water to warm, while you do 5 minutes of dry skin body brushing. Add a few fresh herbs to the oil, a sprig of rosemary and thyme, if you like, or add a couple of drops of your favourite essential oil.
              • When the oil is a comfortable temperature, stand on a towel (one you don’t mind getting oil-stained) and apply a layer of oil to the entire body. Wait for 4–5 minutes to let some of the oil absorb before massaging for about 15 minutes.
              • Begin at the feet and work towards the middle of the body. Use long strokes on the limbs and circular strokes on the joints. When you get to the abdomen and chest, use larger circular motions in a clockwise direction.
              • Use more oil and spend more time where nerve endings are concentrated, such as the soles of the feet, palms of the hands and along the base of the fingernails.
              • Relax for 10–15 minutes, if you have time, letting the oil do its magic.

              The longer the oil is on the skin, the deeper it penetrates. Follow with a warm bath or shower, making sure your feet are free from oil to avoid slipping.

              Natural Stress & Sleep Supplements

              Our natural stress & sleep supplements are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Wellbeing Products Suitable for Vegans

              Animal-derived ingredients can pop up in the most unsuspecting wellbeing products. Our vegan wellbeing edit is not only natural but void of animal-derived ingredients such as beeswax and carmine.

              Natural & Organic Superfood Powder

              Our organic superfood powder collection is part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural & Organic Cacao & Chocolate

              Our Natural & Organic Cacao & Chocolate collection is part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural Plant & Sea Greens

              Our Natural Plant & Sea Greens collection is part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural Supplements

              Keep on top of a busy life with our plant-powered natural supplements to cleanse, assist with tiredness, boost your mood and immunity

              Natural & Organic Adaptogens

              Natural & organic Adaptogens are a unique group of herbs used to improve the health of your adrenal system; the system that manages your body’s hormonal response to stress, whether it be the result of illness, deadlines, lack of sleep or overzealous exercise. Adaptogens assist in regulating your hormones to help your body cope with anxiety and fatigue. They adapt their function to your body’s needs, diving in to lend help as and when needed.

              Essential Fatty Acids

              Keep on top of a busy life with our plant-powered natural supplements to cleanse, assist with tiredness, boost your mood and immunity.

              Natural Hair, Nail & Skin Supplements

              Our natural hair, nail & skin supplements are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural Hay Fever & Allergy Supplements

              Shop natural hay fever & allergy supplements. Part of our wellbeing range, choose organic and food state supplements for good health and wellbeing.

              Natural & Organic Medicinal Mushrooms

              Touted as immune boosters, rich in antioxidants and easy to incorporate into your diet, medicinal mushrooms are our go-to daily tonic. These are our some of our favourites.

              Natural & Organic Protein & Collagen Powders

              Our natural & organic protein and collagen powders are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Natural Tea, Coffee & Drinks

              Our natural tea, coffee & drinks are part of our wellbeing range, where you can find adaptogens to help with modern-day stress, rituals to help calm, remedies to combat colds, and supplements for general wellbeing. 

              Vegan Supplements

              Animal-derived ingredients can pop up in the most unsuspecting wellbeing products. Our vegan supplements edit is not only natural but void of animal-derived ingredients such as fish oil & gelatine.

              Natural & Organic Vitamins & Minerals

              Keep on top of a busy life with our natural & organic vitamins and minerals. Choose organic and food state vitamins for good health and wellbeing.

              WHAMISA

              Whamisa is a Korean beauty brand creating natural skincare with high potency certified organic ingredients. Using a signature fermentation process, this K-Beauty brand formulates safe and efficient products packed with antioxidants, vitamins and amino acids.

              Fermentation acts as a natural preservative and improves the absorption of the certified organic/natural products. Studies have shown that fermentation enhances the safety of ingredients and reduces toxins. Whamisa is 3rd party certified by BDIH and Cosmos, cruelty free and all products are suitable for Vegans.

              Look for our CONTENT BADGES to shop by ethos including certified organic and Suitable for Vegans.

              Digital One-To-One Consulations available now

              Wild Nutrition

              Wild Nutrition founded by Henrietta Norton, a leading figure in the nutrition industry, utilises the wisdom of nature and Henrietta’s clinical experience at the heart of each and every natural supplement product. 

              Wild Nutrition’s Food-Grown® nutrients provide ‘whole body nourishment’ and bespoke formulations for all age stages of life. Wild Nutrition’s passion for excellence is evident in everything they do; from the sourcing of high-grade, raw, pesticide free, whole food ingredients to the extensive quality control checks that they carry out to confirm there is no trace of toxic metals, pesticides and herbicides both at the beginning and end of the process. Nothing else is added, no fillers, binders or preservatives, leaving you with just raw nutrient-rich food concentrate. Made in the UK.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

              WORON

              Woron is a Scandinavian sustainable lingerie brand creating ethical underwear and essentials from plant-based materials. Not only are they clean, both in look and in conscience, but they are ultra comfortable. 

              Lenzing Modal is the material of choice for Woron, a fine and smooth fibre made from Beechwood that is produced in Europe in a closed loop process and sourced from Forest Stewardship Council (FSC) certified sustainable forests. Modal is cool to the touch and breathable, and all dyeing is certified Oeko-Tex 100 as being free from synthetic chemicals.

              Each Woron ethical underwear piece is carefully sewn in a small female-led family factory in Hungary, which provides benefits for working mothers.

              Wunder Workshop

              Wunder Workshop is inspired by Ayurveda - the Science of Life, whose principles are based upon a preventative approach to health.

              Wunder Workshop uses functional ingredients to maximise life‘s potential, enabling you to live better, work harder and be stronger. Wunder Workshop want their products to be good for everyone, including the planet and the people who supply the ingredients. For this reason, Wunder Workshop supports a small Sri Lankan farm, only uses the finest organic ingredients, looks to minimise their environmental impact by using eco-friendly and recyclable bottles, and uses BPA free equipment at every stage of production and storage.

              Look for our CONTENT BADGES to shop by ethos including Suitable for Vegans and Gluten Free.

              Digital One-To-One Consulations available now

              Yes

              Yes Organic Intimate Care is a certified organic, plant based, natural range of intimacy products. 

              All Yes products are free from synthetic chemicals and all known mucosal irritants. They are made with natural and plant based ingredients that are known to benefit the mucosa and skin. Yes products for intimate care feel great on your skin and are effective in what they're intended for.

              Look for our