• Content Approved Content Approved
  • Gluten Free Gluten Free


Alima Pure Cream Concealer
Free Gift



Alima Pure Cream Concealer
Free Gift


Colour : 

Dew - Warm or Neutral
Pearl - Cool or Neutral
Echo - Warm or Neutral
Dream - Cool or Neutral
Spice - Warm or Neutral
Suede - Cool or Neutral
Lush - Warm or Neutral
Muse - Cool or Neutral
Heat - Warm or Neutral
Cashmere - Cool or Neutral

Standard Delivery is FREE worldwide* Product code: UJG002

Content Approved

A full-coverage cream concealer that gives you coverage right where you want it. 

The Alima Pure Cream Concealer can help minimise dark circles, balance redness, hide blemishes and hyperpigmentation

Available in ten shades that match the Liquid Silk Foundation for traceless coverage to enhance your skin-not hide it.

This balmy, buttery formula is easily applied with a sponge, brush, or your fingertips and comes in a refillable compact.



Key Cosmetic Ingredients include:

  • Squalane: Olive-oil derived moisturiser that mimics the skin's natural emollients, keeping the skin supple and smooth.
  • Shea Butter: Protective and emollient with Vitamin E and carotene for blendable coverage that melts into your skin.
  • Beeswax: Adds a breathable protective barrier that moves with your skin for comfortable, seamless coverage.
  • Avocado Oil: Boosts collagen production and epidermal elasticity for firm, hydrated skin.

Fragrance-free and gluten free.

Colour Descriptions

Please Note: Colours vary on some computer screens. Please choose your colour carefully. If you would like help colour matching please email us. We regret items cannot be returned once opened.

Cool or Neutral Undertones: The cool or neutral range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones.These shades are a good match for those with pink undertones rather than golden or yellow undertones. 

  • Pearl: For light skin tones with cool or neutral undertones
  • Dream: For light to medium skin tones with cool or neutral undertones
  • Suede: For medium skin tones with cool or neutral undertones
  • Muse: For medium to deep skin tones with cool or neutral undertones
  • Cashmere: For deep skin tones with cool or neutral undertones

    Warm or Neutral Undertones: The warm or neutral shades are a good match for those with golden, beige or yellow undertones rather than pink undertones.

    • Dew: For light skin tones with warm or neutral undertones
    • Echo: For light to medium skin tones with warm or neutral undertones
    • Spice: For medium skin tone with warm or neutral undertones
    • Lush: For medium to deep skin tones with warm or neutral undertones
    • Heat: For deep skin tones with warm or neutral

    How To Use

    Use your fingertips, a brush, or sponge to apply Cream Concealer to clean, moisturised skin in targeted areas like under your eyes, around your nose, on blemishes, or areas of discolouration.

    Follow with Liquid Silk Foundation.

    To Refill: Open your compact completely. To release the empty pan, cup your hand and the turn the compact over and tap it into your hand. The pan will pop right out. The new pan is magnetic and slips right into place.


    Full List: Squalane (Olive derived), Olive Oil Decyl Esters, Silica, Copernicia Cerifera (Carnauba) Cera, Persea Gratissima (Avocado) Oil, Cera Alba (Beeswax), Butyrospermum Parkii (Shea) Butter, Squalene (Olive derived), Tocopherol (Sunflower derived) [+/- CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide-Red), CI 77492 (Iron Oxide-Yellow) , CI 77499 (Iron Oxide-Black), CI 77007 (Ultramarines)] 

    Delivery & Returns


    Content Beauty and Wellbeing currently delivers to UK, European and international customers. We do not deliver to P.O. boxes or hotels.

    We offer the following delivery options:

    Christmas Post Dates United Kingdom:

    • Second Class: Tuesday 19th December
    • First Class: Wednesday 20th December
    • Special Delivery: Thursday 21st December
    • Special Delivery Saturday Guaranteed: Friday 22nd December

    International Post Date:

    • Asia, Cyprus, Far East, Eastern Europe: Wednesday 6th December
    • Caribbean, Central and South America: Thursday 7th December
    • Australia, new Zealand, Greece: Saturday 9th December
    • Czech Republic, German, Italy, Poland: Wednesday 13th December
    • Canada, Finland, Sweden, USA: Thursday 14th December
    • Austria, Denmark, Iceland, Portugal, Netherlands, Norway, Slovakia, Spain, Switzerland: Thursday 14th December
    • Belgium, France, Ireland, Luxembourg: Saturday 14th December

    Standard Delivery for United Kingdom:

    FREE. When the order is over £30 this is usually 1 - 3 working days to any UK address including Channel Islands and Isle of Man. Allow up to 14 working days for delivery.

    FREE: When order is under £30 this is usually 2 - 5 working days to any UK address including Channel Islands and Isle of Man. This can be upgraded at checkout to first class for £3.00. Allow up to 14 working days for delivery.

    UK Next Weekday: £5.95. Delivery the following working day for orders placed before 1pm on weekdays (UK only).

    UK Saturday Delivery: £8.50. Delivery on the following Saturday for orders placed before 1pm Friday. (UK only)

    International Deliveries

    Europe: FREE. Via our Standard Delivery - Usually 3-10 working days. Allow up to 21 working days for delivery.

    International (excluding mainland China): FREE via our Standard Delivery - approximately 5-14 working days. Allow up to 21 working days for delivery. Please note any fees charged by customs are the sole responsibility of the customer.

    Mainland China: Please contact us on help@beingcontent.com for estimated shipping costs.


    You are able to correct errors on your order up to the point on which you click on "submit" during the ordering process.

    If you should place an order for an incorrect item please email us at help@beingcontent.com to amend the order.

    If the order has been despatched you will be liable for cost of delivery to and return delivery. Please view our refund policy for further details.


    Want the full Content experience?