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Best for make-up fans, featuring base moisturiser, eye cream and highlighting primer along with make-up to create a colour focused look.
Our Content Mini Collections allow you to try some of our best-selling products from the comfort of your home.
The Content London Collection features a range of samples and travel-size versions of makeup and skincare products you would normally be able to pop by and try before you buy in-store.
Ideal if you searching for a new product or for gifting to a friend who is new to natural beauty.
The Content London Collection contains:
Need some tips for application? Skincare advice? or need a colour match? book a video or phone consultation with one of our beauty experts here.
We regret items cannot be returned once opened.
See individual products for use.
Ilia Limitless Lash Mascara - Aqua/Water/Eau, Cera Alba/Beeswax*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide).
RMS Beauty Uncover Up Cream Foundation Sampler - *Simmondsia Chinensis (Jojoba) Seed Oil, *Ricinus Communis (Castor) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, *Cera Alba (Beeswax) (Cire d’abeille), Oleic/Linoleic/Linolenic Polyglycerides, *Cocos Nucifera (Coconut) Oil, Lauroyl Lysine, Silica, Propanediol, Pentylene Glycol, Tocopherol (non-GMO), **Mauritia Flexuosa (Buriti) Fruit Oil, Herbs Infused in *Golden Simmondsia Chinensis (Jojoba) Seed Oil: *Hypericum Perforatum (St. John’s Wort), *Equisetum Arvense (Horsetail), *Calendula Officinalis (Marigold), *Hemidesmus Indicus (Country Sarsaparilla), *Curcuma Longa (Turmeric), *Withania Somnifara (Ashwagandha), *Glycyrrhiza Glabia (Licorice), *Olea Europaea (Olive Leaf). May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
* Certified Organic
RMS Beauty Lip2Cheek - Silybum marianum (milk thistle) ethyl ester**, coco-caprylate/caprate**, cacay Caryodendron orinocense (cacay) seed oil*, Lecytis pisonis (sapucaia) oil*, Bertholletia excelsa (Brazil nut) seed oil*, Astrocaryum murumururu (murumuru) seed butter*, Camellia oleifera (tea tree) seed oil*, Aniba rosaeodora (pau-rosa) wood oil*, Adansonia digitata (baobab) seed oil*, Orbignya oleifera (babassu) seed oil*, Protium heptaphyllum (breu branco resin) oil*
*USDA organic ingredients | **Ecocert / Cosmo certified ingredients
RMS Beauty Luminizing Powder Madeira Bronzer - Mica, Zinc Stearate, **Mauritia Flexuosa Fruit (Buriti) Oil, Caprylic/Capric Triglyceride, Squalane, Tocopherol (non-GMO), *Rosmarinus Officinalis (Rosemary) Extract. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), ▲Red 7 Lake (CI 15850).
*Organic **Wildcrafted ▲Synthetic
Whamisa Organic Flowers Water Cream - *Oryza Sativa (Rice) Extract, *Aloe Maculata Leaf Extract, *Daucus Carota Sativa (Carrot) Seed Oil, *Olea Europaea (Olive) Fruit Oil, **Cetearyl Olivate, **Sorbitan Olivate, Natto Gum, *Prunus Armeniaca (Apricot) Kernel Oil, *Vitis Vinifera (Grape) Seed Oil, *Persea Gratissima (Avocado) Oil, *Butyrospermum Parkii (Shea) Butter, *Ethanol, ☆Silica, ***Scutellaria Baicalensis Root Extract, ***Paeonia Suffruticosa Root Extract, ***Glycyrrhiza Glabra (Licorice) Root Extract, *Lactobacillus/Chrysanthemum Sinense Flower Ferment Filtrate, *Lactobacillus/Nelumbo Nucifera Flower Ferment Filtrate, *Lactobacillus/Taraxacum Officinale (Dandelion) Rhizome/Root Ferment Filtrate, *Lactobacillus/Rice Ferment Filtrate, *Lactobacillus/Maculata Aloe Leaf/Molasses Ferment Filtrate, *Copernicia Cerifera (Carnauba) Wax, Alkanna Tinctoria Root Extract, *Camellia Japonica Seed Oil, D-limonene, Aniba Rosaeodora (Rosewood) Wood Oil, Geranium Maculatum Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Cyamopsis Tetragonoloba (Guar) Gum, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantifolia (Lime) Leaf Oil, Citrus Limon Peel Oil, Linalol
*Certified Organically Grown **Natural Origin ***Natural Preservative ☆Ecocert Bergamot Oil Bergaptene Free
Antipodes Limited Edition Gold Kiwi Seed Eye Cream - Aqua (spring water), Persea gratissima (avocado pear) oil, glycerine, cetearyl glucoside; cetearyl alcohol (coconut derived), stearic acid (vegetable), glyceryl stearate, tocopherol (Vitamin E); Helianthus annuus (sunflower) seed oil, gold pearl pigment (mica), dehydroacetic acid; benzyl alcohol, Daucus carota (carrot) seed oil, Actinidia chinensis (New Zealand kiwi fruit) seed oil, Borago officinalis (borage) seed oil, bisabolol, Vitis vinifera (Marlborough sauvignon blanc Vinanza® Grape) seed extract, Gold (23k pure gold flakes).
Ilia Liquid Light Serum Highlighter Astrid - Aqua/Water/Eau, Glycerin, Diisostearyl Malate, Mica, Isopentyldiol, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Oryza Sativa (Rice) Starch*, Benzyl Alcohol, Maris Aqua/Sea Water/Eau de Mer, Xanthan Gum, Alcohol, Acrylates Copolymer, Dehydroacetic Acid, Pistacia Lentiscus (Mastic) Gum, Lecithin, Hydrolyzed Algin, Phenethyl Alcohol, Sucrose, Tin Oxide. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).
UPDATE: Our Marylebone store is currently closed due to COVID-19.
Regarded as London’s leading organic & natural apothecary, CONTENT was founded in 2008 to provide a home for the new wave of natural and organic beauty. In 2018, CONTENT evolved into a department store for all brands of the future.
Excited by seeking out founders who are creating beautiful things and who are driven by a respect for both planet and people, CONTENT is home to a curated selection of natural and organic beauty brands teamed with an edit of conscious clothing, vintage clothing, recycled and handcrafted jewellery, fairtrade and vegan shoes, books and zero waste living products – making it a destination not just for green beauty fans, but also those seeking to shop their values across categories.
A destination for the curious, those who like to ask questions, support makers and vote for a better world with their choices, CONTENT likes to do things differently - it's how we started back in 2008! Recent initiatives include:
CONTENT Lock-Ins: Brand creators, wellbeing and sustainability experts are accessible through a series of evening events and workshops, helping to revive the lost British institution of the pub lock-in. Rather than the exclusivity of a members' club or VIP event, CONTENT Lock-Ins celebrate the inclusivity of a community, with customer-led themes to provide a space for learning and discovery across a diverse range of topics.
Bye, Bye Perfect: Removing the word perfect from all CONTENT product descriptions on our website since 2017. Why? We think you are good enough just the way you are.
VAT-Free Sanitary Products: From March 2017 - December 31st 2020 we paid the VAT for our customers on all period items. We are excited that from January 1st 2021 no-one needs to pay VAT on these products as the government no longer classes these items as 'luxury' and has removed the tax.
Feminists Don’t Wear Pink: After the pop-up installation was removed from Topshop in 2018, CONTENT donated the window of our Marylebone store to the book publishers so they could continue to celebrate their inspirational book.
CONTENT has been listed in:
We offer FREE UK delivery on all orders over £25 & FREE international delivery on all orders over £50 up to 2kgs.
On 1st January 2021, all countries outside of the UK will be automatically VAT-FREE at checkout. This means the listed price will be reduced by 20% when you checkout. You may be charged import taxes as set by your country when the items arrive. Please note: VAT free items such as books, tea, coffee and some food items already exclude VAT at checkout.
All available delivery options will be listed at checkout or find more delivery options (including Next Day & Saturday delivery) HERE
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