Best for body care and make-up fans. Featuring shampoo cubes, body wash and ingestible protein, along with an intro to our make-up brands.
Our Content Mini Collections allow you to try some of our best-selling products across make-up, skincare, hair and body from the comfort of your home.
The Content New Cavendish Collection features a range of samples and travel-size versions of makeup, skincare and body products you would normally be able to pop by and try before you buy in-store.
Ideal if you searching for a new product or for gifting to a friend who is new to natural beauty.
The Content New Cavendish Collection contains:
Need some tips for application? Skincare advice? or need a colour match? book a video or phone consultation with one of our beauty experts here.
See individual products for use.
Ilia Balmy Gloss Only You - Hydrogenated Polyisobutene, Diisostearyl Malate, Caprylic/Capric Triglyceride, Ethylene/Propylene/Styrene Copolymer**, Butylene/Ethylene/Styrene Copolymer**, Limnanthes Alba (Meadowfoam) Seed Oil, Jojoba Esters, Ethylhexyl Palmitate, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter Extract, Tetrahexyldecyl Ascorbate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Citrus Aurantium Dulcis (Orange) Peel Extract, Citrus Tangerina (Tangerine) Peel Extract, Silica Dimethyl Silylate, Salicornia Herbacea Extract, Citrus Grandis (Grapefruit) Peel Extract, Citrus Junos Peel Extract, Butylene Glycol, Caprylyl Glycol, Phenoxyethanol*, Citrus Clementina Fruit Extract, Hedychium Spicatum Extract, Sodium Hyaluronate, Vanilla Planifolia Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Hexylene Glycol, Limonene. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 7 Lake), CI 19140 (Yellow 5 Lake), CI 73360 (Red 30 Lake)
*Trace amount detected in an ingredient as a secondary preservative. This trace will be removed in future production runs.
Ilia Liquid Light Serum Highlighter Astrid - Aqua/Water/Eau, Glycerin, Diisostearyl Malate, Mica, Isopentyldiol, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Oryza Sativa (Rice) Starch*, Benzyl Alcohol, Maris Aqua/Sea Water/Eau de Mer, Xanthan Gum, Alcohol, Acrylates Copolymer, Dehydroacetic Acid, Pistacia Lentiscus (Mastic) Gum, Lecithin, Hydrolyzed Algin, Phenethyl Alcohol, Sucrose, Tin Oxide. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).
RMS Beauty Uncover Up Cream Foundation Sampler - *Simmondsia Chinensis (Jojoba) Seed Oil, *Ricinus Communis (Castor) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, *Cera Alba (Beeswax) (Cire d’abeille), Oleic/Linoleic/Linolenic Polyglycerides, *Cocos Nucifera (Coconut) Oil, Lauroyl Lysine, Silica, Propanediol, Pentylene Glycol, Tocopherol (non-GMO), **Mauritia Flexuosa (Buriti) Fruit Oil, Herbs Infused in *Golden Simmondsia Chinensis (Jojoba) Seed Oil: *Hypericum Perforatum (St. John’s Wort), *Equisetum Arvense (Horsetail), *Calendula Officinalis (Marigold), *Hemidesmus Indicus (Country Sarsaparilla), *Curcuma Longa (Turmeric), *Withania Somnifara (Ashwagandha), *Glycyrrhiza Glabia (Licorice), *Olea Europaea (Olive Leaf). May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
* Certified Organic
Plant Apothecary Be Well Body Wash - Potassium Cocoate (Coconut Oil Soap),* Potassium Olivate (Olive Oil Soap),* Potassium Jojobate (Jojoba Oil Soap),* Glycerine (vegetable), Cyamopsis Tetragonoloba (Guar) Gum,* Aloe Barbadensis Leaf,* Rosmarinus Officinalis (Rosemary) Leaf Extract, Eucalyptus Globulus (Eucalyptus) Oil,* Citrus Bergamia (Bergamot) Oil.
Beauty Kubes Shampoo Kubes -Tapioca starch*, Sodium cocoyl isethionate, Cocos nucifera milk powder*, Sodium cocoyl glutamate, Inulin, Rosa centifolia flower powder, Panthenol, Glycerin (Palm-free, from a rapeseed source), Citrus aurantium dulcis peel oil*, Citrus paradisi peel oil*, Tocopherol*, Maltodextrin*, Cymbopogon martinii oil*, Limnanthes alba seed oil, Helianthus annuus seed oil, Acacia senegal gum, d-Limonene**, Citral**, Geraniol**, Linalol**, Farnesol**
**Occurs naturally in essential oil.
The Nue Co Plant Protein -Yellow pea powder, hemp powder, brown rice protein, Inulin - a prebiotic fibre derived from organic chicory, Probiotic Lactospore Powder 15 billion (Bacillus coagulant)
Absolution Le Booster Purete Blemish Serum - Aqua (Water), Rosmarinus Officinalis (Rosemary) Leaf Water*, Salvia Officinalis (Sage) Water*, Glycerin, Macadamia Integrifolia Seed Oil*, Glycyrrhiza Glabra (Licorice) Root Extract*, Alcohol**, Dicaprylyl Ether, Lauryl Glucoside, Polyglyceryl-2 Dipolyhydroxystearate, Benzyl Alcohol, Calcium Pca, Sclerotium Gum, Zinc Pca, Cedrus Atlantica Bark Oil*, Xanthan Gum, Capryloyl Glycine, Mimosa Tenuiflora Bark Extract, Arrabidaea Chica Extract, Levulinic Acid, Aloe Barbadensis Leaf Juice Powder*, Sodium Hydroxide, Sodium Levulinate, Maltodextrin, Litsea Cubeba Fruit Oil*, Dehydroacetic Acid, Commiphora Myrrha Resin Extract, Copper Pca, Citric Acid, Propolis Extract*, Alpha Terpineol,Tocopherol, Citral◊, Limonene◊, Linalool◊, Geraniol◊
* Ingredients From Organic Farming
** Made Using Organic Ingredients
◊ Natural Constituents Of Essential Oils
UPDATE: Our Marylebone store is currently closed due to COVID-19.
Regarded as London’s leading organic & natural apothecary, CONTENT was founded in 2008 to provide a home for the new wave of natural and organic beauty. In 2018, CONTENT evolved into a department store for all brands of the future.
Excited by seeking out founders who are creating beautiful things and who are driven by a respect for both planet and people, CONTENT is home to a curated selection of natural and organic beauty brands teamed with an edit of conscious clothing, vintage clothing, recycled and handcrafted jewellery, fairtrade and vegan shoes, books and zero waste living products – making it a destination not just for green beauty fans, but also those seeking to shop their values across categories.
A destination for the curious, those who like to ask questions, support makers and vote for a better world with their choices, CONTENT likes to do things differently - it's how we started back in 2008! Recent initiatives include:
CONTENT Lock-Ins: Brand creators, wellbeing and sustainability experts are accessible through a series of evening events and workshops, helping to revive the lost British institution of the pub lock-in. Rather than the exclusivity of a members' club or VIP event, CONTENT Lock-Ins celebrate the inclusivity of a community, with customer-led themes to provide a space for learning and discovery across a diverse range of topics.
Bye, Bye Perfect: Removing the word perfect from all CONTENT product descriptions on our website since 2017. Why? We think you are good enough just the way you are.
VAT-Free Sanitary Products: From March 2017 - December 31st 2020 we paid the VAT for our customers on all period items. We are excited that from January 1st 2021 no-one needs to pay VAT on these products as the government no longer classes these items as 'luxury' and has removed the tax.
Feminists Don’t Wear Pink: After the pop-up installation was removed from Topshop in 2018, CONTENT donated the window of our Marylebone store to the book publishers so they could continue to celebrate their inspirational book.
CONTENT has been listed in:
We offer FREE UK delivery on all orders over £25 & FREE international delivery on all orders over £50 up to 2kgs.
All available delivery options will be listed at checkout or find more delivery options (including Next Day & Saturday delivery) HERE
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