{"product_id":"ilia-soft-focus-finishing-powder","title":"Ilia Soft Focus Finishing Powder","description":"\u003ch2\u003eContent Approved\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eA featherweight, talc-free finishing powder that does more than set - it actively hydrates while it perfects.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe \u003cstrong\u003eIlia Soft Focus Finishing Powder \u003c\/strong\u003ehas an ultra-fine formula that melts seamlessly into skin with a soft, blurred, dimensional finish that smooths texture, minimises the appearance of pores, and controls shine for up to 12 hours without creasing, caking, or settling into fine lines.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eInfused with skincare ingredients that hydrate throughout the day, it delivers a natural, skin-like finish that looks as good at the end of the day as it does at the start.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCompact and travel-friendly, it comes with an included sponge for effortless on-the-go touch-ups.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eSoft focus skin. All day long\u003c\/p\u003e\n\u003cp\u003e7g\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePlease Note:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eColours vary on some computer screens. Please choose your colour carefully. If you would like help colour matching please email us or \u003c\/span\u003e\u003ca href=\"https:\/\/www.contentbeautywellbeing.com\/pages\/content-studio-sessions-2022\"\u003ebook a consultation here. \u003c\/a\u003e\u003cspan\u003eWe regret items cannot be returned once opened.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShades: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e\n\u003cstrong\u003eLight Translucent \u003c\/strong\u003e- For light skin tones\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\n\u003cstrong\u003eMedium Translucent\u003c\/strong\u003e - For medium skin tones\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\n\u003cstrong\u003eDeep Translucent\u003c\/strong\u003e - For deep skin tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eClinical Results:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClinically proven to control shine + hydrate skin for up to 12 hours*\u003c\/li\u003e\n\u003cli\u003e95% said it melts effortlessly into skin**\u003c\/li\u003e\n\u003cli\u003e95% said it feels lightweight + makes skin look healthy**\u003c\/li\u003e\n\u003cli\u003e93% said it softens shine + smooths the look of skin texture**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*In instrumental studies of 22 and 20 people. **In a clinical study of 55 people; immediate\u003cbr\u003eresults.\u003c\/p\u003e\n\u003cp\u003eThe\u003cstrong\u003e Ilia Soft Focus Finishing Powder\u003c\/strong\u003e contains:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft Focus Complex - \u003c\/strong\u003eBlurs and smooths with the perfect ratio of light-filtering powders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdelweiss Extract - \u003c\/strong\u003eAlpine flower extract that helps smooth for youthful-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWinged Kelp Extract - \u003c\/strong\u003ePotent replenisher that restores hydration + supports firmer-looking skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Squalane - \u003c\/strong\u003eSeals in moisture + boosts elasticity without clogging pores.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSuitable for Vegans. Ilia is gluten-free and holds the Leaping Bunny certification against animal testing.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDip the \u003ca href=\"https:\/\/www.contentbeautywellbeing.com\/products\/ilia-finishing-powder-brush\" title=\"Ilia Vegan Finishing Powder Brush\" rel=\"noopener\" target=\"_blank\"\u003eIlia Finishing Powder Brush\u003c\/a\u003e (sold separately) or the enclosed sponge into the compact and tap off any excess.\u003c\/p\u003e\n\u003cp\u003eGently press the powder into skin - all over or just in shiny areas like the T-zone. Take it with you to soften shine or refresh makeup on the go.\u003c\/p\u003e\n\u003cp\u003e***\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Ilia Beauty","offers":[{"title":"Light Translucent","offer_id":58169733153149,"sku":"100044001","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Medium Translucent","offer_id":58169733185917,"sku":"100044003","price":40.0,"currency_code":"GBP","in_stock":false},{"title":"Deep Translucent","offer_id":58169733218685,"sku":"100044002","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1237\/0074\/files\/Ilia-Soft-Focus-Finishing-Powder-Translucent.jpg?v=1778771161","url":"https:\/\/www.contentbeautywellbeing.com\/products\/ilia-soft-focus-finishing-powder","provider":"Content Beauty \u0026 Wellbeing","version":"1.0","type":"link"}