Digital One-To-One Consulations available now


Natural perfume house Abel, is the intersection of the art or perfumery, sustainable ethics and natural science. Named with a nod to the Dutch adventurer Abel Tasman, the first European to discover New Zealand in 1642. Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal, to create the world’s best natural perfume.

Made from natural ingredients, rather than clouding your personality with a consistent intensity, the beauty of natural perfume is that it will evolve on your skin, working with your natural body chemistry to create a unique scent without synthetic fixatives.

Abel Natural Perfume lives on your skin, until it naturally fades away.

Look for our CONTENT BADGES to shop by ethos.