Natural perfume house Abel, is the intersection of the art or perfumery, sustainable ethics and natural science. Named with a nod to the Dutch adventurer Abel Tasman, the first European to discover New Zealand in 1642, Abel was founded in Amsterdam by New Zealander Frances Shoemack with a simple goal, to create the world’s best natural perfume. Made from natural ingredients, rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. These natural perfumes will continually evolve throughout the day. Abel lives on your skin, until it naturally fades away.