Part of CONTENT since 2008, Pai believes that skin – no matter how sensitive – deserves high-performance, confidence-restoring skincare that’s a joy to use. And that it should be made with nature’s most powerful actives, without compromising on results. Proudly formulated in-house in London, Pai’s entire range is certified organic or natural – and clinically proven for sensitive skin for complete peace of mind. 

Not just clean beauty, this British brand is 3rd party certified to verify the natural and organic status of their formulations. They independently patch test all products to make sure they’re suitable for both sensitive and eczema-prone skin.

Pai is independently certified by COSMOS (Soil Association), Cruelty Free International, The Vegan Society and B Corp.