Established in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, wife, mother, and lifelong beauty enthusiast, Kosas was born from Yaitanes's passion for makeup and artistic expression.

With cruelty-free formulations enriched with highly effective, nourishing ingredients at active levels, Kosas colour cosmetics have real skincare benefits with expert pigmentation for effortless application and stay-all-day power for a real skin glow.

Free from silicones and clinically tested to be suitable for sensitive skin, Kosas is available to buy and try in person in the UK at Content.

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Kosas is more than just a clean beauty brand - with a tag line that is 'make-up for skincare freaks', trailblazing clean formulations and commitment to inclusivity, Kosas caters for the minimalist natural beauty fan and the makeup aficionado. From foundations to lipsticks, each Kosas creation is meticulously crafted with skin-loving ingredients for effortless, everyday beauty.

Shop by Ethos: 100% of products are Cruelty-Free and Leaping Bunny Certified. The boxes are 100% tree-free or FSC-certified, tubes are made from biomaterials, and PCR (Post-Consumer Recycled) materials prioritised. The Mica used is ethically and responsibly sourced and the brand adheres to 100% RSPO standards. All products are made without added fragrances.

New to the brand? Start with the best-sellers including the groundbreaking Kosas Revealer Concealer - it's hard to beat. The Kosas Cloud Set Baked Setting Powder is another best-in-class providing a super-soft, sheer powder finish that doesn't look dry on the skin. Customers also rave about the Kosas Air Brow, a volumising treatment gel for feathery brows that stay put!