Tried, Trusted & Timeless: Legacy Natural Beauty Brands

In an industry fuelled by fast trends and new launches, there’s reassurance in the brands that have stood the test of time. Today’s mainstream embrace of natural beauty is built on the foundations laid by pioneering formulators and brand founders who championed plant-based ingredients long before ‘clean beauty’ was a term or a trend. Their early commitment to botanical beauty, transparency and performance helped shape the standards we now expect from conscious beauty brands.

Our legacy natural beauty brands - all with 20+ years of product creation history - are the brands we come back to for products and insight that has been built up over decades, not days.

To celebrate their contribution to the world of natural beauty you can try hero products from each brand in our CONTENT Collection: The Legacy Edit.

Content Collection - The Natural Beauty Legacy Edit

CONTENT COLLECTION

The Legacy Edit

Our new Legacy Edit is a curated collection of time-honoured favourites from the founders who have been creating natural products for 20+years.

Whether you're discovering them for the first time or reuniting with trusted staples, it's the perfect way to experience the heritage of natural beauty.

Receive the full set - worth over £175 - as a Gift With Purchase when you shop at CONTENT. T's & C's apply

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NATURAL BEAUTY LEGACY BRANDS

Meet The Brands

LEGACY NATURAL BRANDS

Inlight Beauty

A pioneer of 100% organic skincare, Dr. Mariano Spiezia - medical doctor, homeopath and herbalist - formulated the first UK skincare range to be certified organic by the Soil Association in 1999. Continuing his legacy of truly organic formulation, he founded Inlight Beauty. Each product is crafted in Cornwall using time-honoured methods that preserve the vitality of botanicals, embodying his commitment to purity, sustainability, and holistic skin health.

Drawing on decades of clinical and botanical expertise, Inlight products are made by hand in Cornwall using slow-extraction methods to preserve plant vitality. Creating a legacy that is deeply rooted in alchemy, homeopathy, and sustainability. The Inlight range is 100% COSMOS Organic certified and champions minimal waste, eco-conscious packaging, and ingredient transparency.

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LEGACY NATURAL BEAUTY

MV Skintherapy

Founded in 1999 by Australian facialist Sharon McGlinchey, MV Skintherapy was born from a need to care for reactive, compromised skin - particularly in clients sensitised by petrochemical-laden products.

Rooted in a holistic, therapeutic philosophy, the brand takes a “less is more” approach, using minimal ingredients at high concentrations to deliver visible results while respecting skin integrity. Handcrafted in small batches using organic and wild-harvested ingredients, MV Skintherapy champions ingredient transparency, environmental responsibility and skin health over trends.

Now a cult favourite worldwide, the brand has created a legacy that continues to inspire slow, mindful skincare rituals that honour both the individual and the planet. Always advocating for change, Sharon inspires women to always challenge the status quo.

First Product: The Rose Soothing & Protective Moisturiser

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LEGACY NATURAL BEAUTY

The Organic Pharmacy

​Founded in 2002 by pharmacist and homeopath Margo Marrone, The Organic Pharmacy was born from a desire to merge cutting-edge science with natural medicine. Marrone, disillusioned by the standard ingredients in conventional skincare, envisioned a holistic alternative rooted in herbalism, homeopathy, and natural formulation.

The brand’s legacy, as one of the first UK brands to embrace organic botanical ingredients, centres on combining clinically proven efficacy while offering products that are up to 99.8% organic.

The Organic Pharmacy continues to innovate, providing high-performance, skincare that nurtures both skin health and overall well-being.

First Product: The Carrot Butter Cleanser

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LEGACY NATURAL BEAUTY

Ere Perez

​Founded in 2002 by Ere Perez, a Mexican-born nutritionist and naturopath, Ere Perez Natural Cosmetics blends the vibrant traditions of her heritage with the nature & eco lifestyle of Australia, where she now resides. Inspired by her grandfather, a traditional medicine man, and her mother's homemade beauty remedies, Ere developed her first product - a waterproof mascara - on her kitchen bench in Bondi Beach.

Today, the brand is renowned for its innovative, multi-tasking formulas crafted from superfoods and botanicals. Committed to sustainability, Ere Perez offers cruelty-free, vegan products with many innovative plastic-free packaging options - embodying a legacy that prioritises the health of both skin and the planet.

First Product: The Avocado Waterproof Mascara

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LEGACY NATURAL BEAUTY

Olverum

Founded in 1931 by pharmacologist Edith Klein and her winemaker husband Franz, Olverum - meaning “true oil” in Latin – was born from a desire to recreate the curative powers of the thermal spa blends they encountered in Baden-Baden. Their carefully composed bath oil gained a loyal following for its unique aromatic profile and deeply restorative benefits.

After decades as a cult favourite, Olverum was revitalised in 2014 by the Hawksley family, with Dominic Hawksley leading its modern evolution. Staying true to its origins, Olverum has since evolved into a complete wellbeing brand grounded in craftsmanship and efficacy. In 2025, Olverum Bath Oil was honoured with a Royal Warrant of Appointment by His Majesty King Charles III, recognising the brand’s enduring commitment to excellence and sustainability.

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Legacy Natural Beauty

Lily Lolo

​Founded in 2005 by Vikki Khan, Lily Lolo began as a passion project blending mineral foundations by hand in her bedroom. Named after her sisters, Lisa ("Lily") and Lorraine ("Lolo"), the brand quickly gained recognition for its commitment to 'clean', natural beauty.

Lily Lolo offers a comprehensive range of mineral-based cosmetics, including their cult-favorite Mineral Foundation SPF 15. All products are cruelty-free and over 96% are vegan-friendly. With a focus on simplicity, performance, and ethical formulations, Lily Lolo continues to be a trusted choice for those seeking natural, skin-friendly makeup.

First Product: Mineral Foundation

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LEGACY NATURAL BEAUTY

Weleda

​Founded in 1921 by philosopher Rudolf Steiner, physician Ita Wegman, and chemist Oskar Schmiedel, Weleda emerged from the principles of anthroposophy - a holistic approach to health and well-being. The company began by producing natural remedies and skin care products that harmonise body, mind, and spirit.

Today, Weleda remains committed to sustainability, utilising biodynamic farming practices and sourcing 81% of its plant-based raw materials organically. As a certified B Corporation, Weleda upholds rigorous social and environmental standards, ensuring ethical sourcing and minimal environmental impact. With a presence in over 50 countries, Weleda continues to honor its legacy of creating natural, effective products that connect people to nature.

First Product: Weleda Skin Food

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LEGACY NATURAL BEAUTY

John Masters

​Founded in 1994 by New York City hairstylist John Masters, John Masters Organics emerged from a vision to merge professional salon-quality performance with clean, natural ingredients. Dissatisfied with the industry, Masters began crafting his own formulations in his SoHo apartment, leading to the opening of the world's first "clean air" salon in 1995.

The brand quickly gained recognition for its commitment to organic, cruelty-free, and environmentally responsible products. John Masters Organics continues to maintain its legacy as a pioneer in the natural haircare movement.

First Product: The Nourishing Defrizzer

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