In an industry fuelled by fast trends and new launches, there’s reassurance in the brands that have stood the test of time. Today’s mainstream embrace of natural beauty is built on the foundations laid by pioneering formulators and brand founders who championed plant-based ingredients long before ‘clean beauty’ was a term or a trend. Their early commitment to botanical beauty, transparency and performance helped shape the standards we now expect from conscious beauty brands.
Our legacy natural beauty brands - all with 20+ years of product creation history - are the brands we come back to for products and insight that has been built up over decades, not days.
To celebrate their contribution to the world of natural beauty you can try hero products from each brand in our CONTENT Collection: The Legacy Edit.