Ilia Beauty

Ilia Beauty

Founded by Sasha Plavsic in 2011 and launched at Content in the UK very closely behind with the original six shades of Tinted Lip Conditioner, Ilia Beauty continues to grow with transparency as their guide & colour as the vehicle.

With an ethos that hinges on a belief that 'not everything in nature is good, nor every synthetic bad', Ilia identifies with the term 'Clean Beauty’ which is where the two worlds collide - with carefully-selected ingredients & potent formulas that protect & revive the skin.

The brand is striving towards more sustainable packaging through the use of recycled aluminium & glass components. Book to try Ilia cosmetics in-person with our make-up artists to find the best products for you.

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more about the brand

Ilia Beauty is a pioneering clean beauty brand that merges skincare and makeup to create products that enhance your natural beauty. With a mission to provide effective, clean alternatives to conventional beauty products, Ilia Beauty offers a range from foundation and lipstick to mascara and skincare - each product is thoughtfully formulated to deliver results without compromise.

Shop by ethos: Ilia is committed to clean, cruelty-free formulations, with sustainability in mind using recycled materials for packaging and reducing packaging components where possible. With a focus on inclusivity and diversity, Ilia Beauty has an extensive colour range across the complexion products, making it easy to find your match.

Not sure where to start? Try Ilia Beauty's bestsellers including the Ilia Super Serum Skin Tint SPF30, a light, dewy tint with a mineral SPF, and active levels of skincare ingredients. The Limitless Lash Mascara is the global best-seller, offering length, volume, and lift without clumping or flaking. Customers also rave about the Balmy Gloss Tinted Lip Oil, a hydrating lip gloss infused with nourishing oils and natural pigments for a sheer, glossy finish.