Created by Sasha Plavsic a branding & marketing professional for international fashion labels. Sasha returned to Vancouver where her passion for organic living and holistic health left her realising that organic make up was in need of "re-branding": contemporary colours, better packaging & performance. With this in mind, she became committed to producing safe beauty products that women can love for their look and trust for their quality.
Combining colour performance and nourishing natural ingredients, shop the Ilia UK cult products including the Ilia Vivid Foundation, enriched with green tea and rosemary extract, the Ilia Lipstick, combining organic ingredients into a creamy, semi-matte finish, and the natural Mascara perfect for even the most sensitive of eyes. Discover our Get the Look series to learn how to master the perfect IT Lip or create a fresh take on a Classic Look with Ilia Beauty.