How To Find Your Best Natural Mascara Match

When switching to clean beauty for the first time, one of the most asked questions we get is which natural mascara is best?

What to look for when choosing a natural mascara?

Choosing the right natural mascara can be a game-changer for your lash look. With so many clean and natural mascara formulas on the market, it can be difficult to determine which one will give you your desired effect. 

While formula, performance and sustainability all rank as key factors, don't underestimate the brush - different brush styles deposit the formula differently to create various effects like volume, length, curl, or separation. Brush style plays a key role!

How to choose your natural mascara by lash effect?

To help you navigate the world of natural mascaras, we've put together this guide on how to pick the perfect wand for your lash goals from our selection of natural mascaras:

• For Fullness & Intensity - If you love thick, dramatic lashes, look for a bigger, densely-packed brush. The violin-shaped wand of Ilia's Fullest Volumizing Mascara or the dual-sided brush of Kjaer Weis's Im-Possible Mascara will deposit lots of product for a bold, voluminous effect.
• For Length & Volume - Coat lashes from root to tip with a brush featuring bristles of varying lengths. The Rms Beauty Straight Up Volumizing Peptide Mascara and Lily Lolo Vegan Mascara both have this style of brush to build beautiful length and volume.
• For Separation & Definition - A comb-like wand with evenly spaced bristles is ideal for clump-free, well-defined lashes with a natural look. Try the Ilia Limitless Lash Mascara for flawlessly separated lashes.  
• For Curl & Lift - If you have straight lashes or want an extra curl and lift, opt for a curved brush like the one on Kosas's The Big Clean Mascara. The unique shape helps push lashes upwards as you apply.
• For Precision & Control - For precise application on lower lashes or inner corners, reach for a narrow brush like (M)anasi 7's Precision Mascara or Ere Perez's Almond Oil Mascara. The compact size allows for maximum control and even coating.
• For Treatment & Growth - Give your lashes some extra TLC with a lash-enhancing formula like Agent Nateur's Holi Lash. The hourglass brush delivers full, feathery lashes while the formula promotes growth and strengthening.

What is the most natural looking mascara? 

From customer feedback, we would say the Ilia Limitless Lash Mascara gives the most natural-looking yet defined and separated lashes - it's a great one to try if you are new to natural mascara.

With this guide, hopefully you'll be able to easily identify the best natural mascara brush for your lash needs and desired effect. Don't be afraid to try a few to find your holy grail natural mascara, several of the brands have travel sizes so you can test them before committing to the full size. Or visit us at our studio to view them all. 

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