The Nature of Beauty

The definitive guide to a new generation of natural beauty, skincare and makeup by CONTENT founder Imelda Burke.

Choosing natural beauty doesn’t mean ditching hi-tech products in favour of kitchen cosmetics. It means being conscious about what you’re buying and seeks to answer: What are you putting on your skin? What does it do? Where does it come from?

This book will teach you how to recognise what your skin needs and how to shop the best products for you. It offers both time-honoured and modern techniques, tips and guidance for all ages, and showcases powerful natural ingredients and cult natural brands.

Publisher: Random House/Ebury Press. Hardcover: 320 pages

About The Author

Imelda Burke is a leading expert in modern natural beauty. She was also one of its earliest champions – her London-based shop, Content Beauty & Wellbeing was the first to sell some of, what are now the biggest natural beauty brands from around the world.

This book was written from all the tips, knowledge and insight shared with me via the 1000's of conversations with my team, brand owners, Content customers, industry experts and beauty bloggers since 2008..

It's the book I wish was around when I first wanted to make the switch to natural and organic beauty 20+ years ago and is an introduction to both natural products and taking care of your skin.

For those who have already made the switch it's a record of the exciting world of modern natural beauty that has evolved and features industry expert tips and brands. I hope you love it!

About The Artist

Thanks to the incredible Judith McMillian for letting her beautiful artwork grace the cover of this book.

Judith K. McMillan takes the examination of plants into a new realm. Using an X-ray machine as her camera, McMillan photographs the internal structures of plants, revealing the beauty of natural forms invisible to the human eye.

The resulting images are ephemeral, eerie, and beautiful. The plants that become the focus of her work take on a strangely translucent life, opening our minds to an alternate view of reality. In a wonderful marriage of science, art and nature we can understand the complexity of botanical forms.