Content Approved

The brands we stock at CONTENT are audited against our Content Approved standard as a minimum. We celebrate the brands who go further by ‘badging’ products, so you can identify at a glance how to shop by ethos, from suitable for vegans, certified organic, to resource & waste innovation, and more.

Each brand at CONTENT has shown their commitment to 'planet and people' by doing things differently or by providing solutions to help you touch the planet more lightly with your choices. Whether it be excluding specific ingredients, cleaning up their manufacturing processes, choosing natural fibres or championing the rights of workers - all are trying to do better.

Our brands are often 3rd party certified by the Soil Association, Ecocert, GOTS, Fair Trade Foundation or Fair Wear. Some manufacture as 100% carbon neutral, donate to developing areas, and create foundations to protect our environment and health. None of the brands we stock test their products on animals, nor do they instruct anyone to do so on their behalf. 

We have listed all product ingredients and materials on our website, and have badged each product appropriately, to ensure you know what you are buying and who you are supporting. For more details, please refer to individual brand and product pages.

Please email us at help(at) with your queries.