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Ere Perez

Ere Perez Lash and Brow Gel Mascara

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Content Approved

Ere Perez Lash and Brow Aloe Vera Gel Mascara is a multi-purpose clear mascara made with Aloe Vera.

Lengthens and highlights your true lash colour, while adding the silky lustre you dream of. For a clean natural look,'wet look' lashes and suitable for fake lashes/lash extensions, contact lenses and sensitive eyes.

10ml

Colours & Details

Totally vegan and alcohol-free, so won't irritate your eyes or cause redness. Plus it's tear-proof and water-resistant.

Non-toxic and safe for young eyes and girls wanting to wear makeup for the first time. Use as a brow groomer for extra shape and definition.

Please Note: Colours vary on some computer screens. Please choose your colour carefully. If you would like help colour matching or to see a colour before purchase please email us or book a consultation here. We regret items cannot be returned once opened.

How To Use

Easy to use with a bendable brush for expert application. Always apply as the last step in your makeup routine. Simply dip wand into container, wipe excess mascara on the rim and apply in upward strokes to the underside of your lashes.

Apply several layers to build colour on top lashes, and a single layer to bottom. Apply to eyebrows to shape them in upwards motions, then straighten out the top line. Remove mascara with sweet almond oil.

Ingredients

aqua (water), aloe barbadensis (aloe vera) gel, ethyl alcohol, cellulose gum, glycerin, hydrolyzed corn protein, adenosine, magnesium ascorbyl phosphate, carnitine, panthenol, potassium sorbate.

*Please keep in mind that occasionally brands update our ingredient formulations to ensure the best quality. To find the most current and accurate list of ingredients, please refer to the information on the product packaging.

Product information

DELIVERY

We offer free UK delivery on all orders over £35 & free international delivery on orders over £65, £100 or £150 depending on your location and when the parcel weighs less than 2kgs.

All available delivery options will be listed at checkout or find more delivery options (including Next Day & Saturday delivery)

TAXES

Europe - As of 1st July 2026, Europe has introduced a duty of €3.00 on items imported from outside the EU.

On orders up to €150, this will be added at checkout so you don't need to pay it on delivery. On orders over €150, this will need to be paid on arrival in your country.

This duty is separate from IOSS, and paying taxes at the point of order remains available for orders of €150 and under. If your order value is over €150, we recommend splitting it into two separate orders of €150 or under to avoid paying on arrival.

Rest of World will automatically have UK VAT deducted at checkout and import taxes and handling fees may be charged on arrival.

Any questions, please contact us at help@beingcontent.com.

STUDIO SESSIONS

Need some help with choosing natural beauty products or just want to try make-up in person?

Join us for a Studio Session with our Make-Up Artists or Skincare Experts in London or book a video or phone consultation to chat through the best products for you. 

TO BOOK

Just email us on help(at)beingcontent.com with details of what you would like help with and the products or ranges you would like to try and we will arrange a time for us to book a studio or video session for you.

In Person and Video Sessions have a booking deposit of £15, which is redeemable on online orders £50+ after the consultation.

Bookings are with a make-up artist and are up to 1 hour long. 

Please note make-up lessons are a fixed fee and non-redeemable. Please email us for more details.

All our mail orders are delivered in recyclable card boxes, with paper tape and packed with biodegradable, compostable starch packing peanuts.

SHOP BY ETHOS

This clear aloe gel mascara nourishes and conditions lashes and brows while providing a natural look. Customers said "my lashes have thickened and lengthened" and praised its multi-purpose use. Most loved it for brow grooming, though some noted weak hold and white residue. Works as primer and suits sensitive eyes, but may lack volume for those wanting dramatic results.

  • My delicate lashes have thickened and lengthened since using this product
  • My eyelashes have grown thicker and longer and my over plucked brows have new hairs growing
  • It tames my thick brows and gives my lashes a natural lift
Gel (positive)Growth (positive)Product (positive)Brows (positive)Lashes (positive)
  • 5 stars: 46 (55%)
  • 4 stars: 22 (26%)
  • 3 stars: 12 (14%)
  • 2 stars: 4 (5%)
  • 1 star: 0 (0%)
J
Jo
Lovely natural alternative

My delicate lashes have thickened and lengthened since using this product. I use it every day to keep the lashes nourished and coated. If I wear traditional mascara I use this as a primer and I've noticed I have less eyelashes fall out after mascara use.

M
Marie
So good!

Great product, highly reccomend!

E
Elena
Love it

This multitasker is my new best friend. I wear it almost every day. I love the natural beauty look so I prefer to enhance what I have instead of applying makeup that looks like, well, makeup! This separates my lashes and shapes my brows beautifully. I did not expect the added growth from using this product but my lashes have definitely grown longer and thicker since I started using! I have extremely pale lashes and brows so this is a bonus. I really hope this product remains available in the future because I really love it.

S
Shantel
Love!

My daughter is a competitive athlete and loves to wear mascara, but hates the mascara run or difficulty of taking off waterproof…Ere Perez to the rescue. Nice long mascara lashes (and added benefit of brow gel) without the hassle! Thank you!

S
Sharon
Great multi purpose mascara.

This is great for no make up days to keep my eyebrows and lashes tidy, I also found it helps keep my lashes and brows nourished and conditioned.
This also works really well as a lash primer under the Almond and Avacado mascaras. Great product!

G
Georgie
It’s an okay product

It’s easy to apply and it stays on eyebrows nicely. I haven’t tried it that much on my eye lashes. Beyond this, I can’t tell of any other benefits, but maybe I haven’t used it as much as I should.

N
Ngaio
So natural and full

Absolutely love the eye pencil and gel. Super full and natural look. The only thing is that it doesn’t last super long. Need to start remembering to bring the pencil out with me. Photo end of day

D
Debra
Perfect lash and brow mascara

I wanted something that would look natural on my Eyelash and Brow for those days that I do the no makeup look and this fits the bill. I’ve ordered it about 4 times already and recommend it to all my friends and family. What a wonderful product !!

V
Vivian
Good for sensitive eyes

It’s gentle on the eyes and fluffs up the brows, but not the greatest as a mascara because it provides no hold.

M
Margaret
Brow gel

Don't like it as a lash gel but love it as a brow gel!

J
Jeanette
Cares for my brows and lashes

Since using aloe gel lash & brow mascara, my eyelashes have grown thicker and longer and my over plucked brows have new hairs growing through.

J
Jana
Weak hold

This packaging is lovely, I really wanted this to become my go-to brow gel but the hold is very weak. I comb it through my brows in both directions to fully coat the hairs, then comb into place before it dries but alas they are out of postition an hour later. Classic hair gel works better.

M
Michelle
Nice and light

Love this stuff and I use it most days. Only drawback is sometimes it leaves a white residue once dry

D
Darcey
Best lash gel

This is amazing! It makes my lashes look amazing! Though it runs out quickly, hoping they make a bigger size!

P
Paula
Love aloe gel lash

I’ve been using aloe gel lash for years! Wouldn’t use any other product. Love the fact that it’s application is smooth and gives my eyelashes a natural look.

J
Jemma
Best lash gel

I love this product - it’s the best natural lash gel that I’ve found

A
Alison
Great product, only one like it around.

Love it!

V
Viviana
Great for a no makeup look

Love that it makes you look put together without worrying about having to take off dark mascara off at the end of the day. Wish it had a bit more holding power.

E
Emma
Best Brow Gel Ever!

Such a nice lightweight natural hold. Doesn’t itch or peel.

E
Elizabeth
Amazing 🤌

Loving this as a natural alternative to a lift. I use my curler and then this. Holds my brows in shape too. Will buy again for sure.

V
Vivienne
Miss

good product but liked the old wand in the older product on applying the gel lash . Vivienne

R
Rachael
Love this!

Absolutely love this clear brow mascara. I have bought this a few times now & will continue to purchase! It looks nice natural and feels nice on my eyebrows also. It doesn’t last all day but is easy & quick to reapply.

K
Kate
Medium hold

Used as a brow gel and it dries nice and clear but without much hold. Good if only wanting a little help with styling.

J
Julie
Brow Gel

A can't live without item in my make-up case.

T
Tracey
Outstanding and multi purposed

We love this product and the multi use is a real bonus - minimising the number of products we have in our draw which is another bonus!

K
KATI
Good nourishing gel

The gel itself is great being using it for years as a primer before mascara, my only issue is the brush it is just too hard to apply gel. I remember you had softener brush and it worked better!

S
Sarah
Lovely product

I have blonde lashes which I get tinted regually so don't always feel like a need a mascara, but still like them to look shiny and this product does just that! Coats the lashes with a glossy finish so my make up looks more polished even though I'm wearing less.

M
Maddyson
Amazing Product

The texture of this mascara is really nice. It grooms my brows and lashes really well and makes them look clean. I love using this when I’m doing minimal makeup because it just completes the look. I love that I can use this on both my lashes and brows. Overall this product makes my lashes and brows really healthy and clean.

C
Cheree
Changes my brow game

I love the Ere Perez Aloe Gel Mascara. It can be used on either the brows or lashes to hold them in place. I love using it in my brows as it keeps them looking fluffy all day long! This was gifted to me however I would 100% recommend it as it makes my brows look perfect and my lashes longer.

K
Kimberley
Love this product

I use this product on both my lashes and brows. I love this for my lashes because I have lash extensions and this product is suitable for lash extensions. It makes my ashes have an extra shine which i love. I also use this on my brows to keep them tidy and sleek look. I was gifted this product to trial and review.

L
Lisa
Fantastic multi purpose gel!

I love using this on my brows to set and keep in shape and for extra definition. I also use on my lashes and I have noticed they really highlight my true lash colour and keep them looking fresh and natural! I love using this instead of black mascara! A great multi use product! I was gifted this product to trial and review.

A
Annabelle
Big fan!

I’ve been using this on my brows and I love it! It gives a gentle hold, keeping my brows in place without feeling stiff!