
Pai Skincare
Part of CONTENT since 2008, Pai believes that skin – no matter how sensitive – deserves high-performance, confidence-restoring skincare that’s a joy to use. And that it should be made with nature’s most powerful actives, without compromising on results. Proudly formulated in-house in London, Pai’s entire range is certified organic or natural – and clinically proven for sensitive skin for complete peace of mind.
Not just clean beauty, this British brand is 3rd party certified to verify the natural and organic status of their formulations. They independently patch test all products to make sure they’re suitable for both sensitive and eczema-prone skin.
Pai is independently certified by COSMOS (Soil Association), Cruelty Free International, The Vegan Society and B Corp.
Brand Country of Origin: United Kingdom
MORE ABOUT THE BRAND
Shop Pai Skincare in the UK at CONTENT.
Why we choose it: the original UK sensitive skincare brand. Gentle, effective skincare that makes a calm, simple routine easy, whatever your skin type.
Find your match: Try Pai’s bestsellers, including the Gentle Genius Barrier Care Soothing Body Cream, our top-selling Pai product, which keeps even extra-sensitive skin moisturised for up to 24 hours. The Middlemist Seven Gentle Cream Cleanser lifts away make-up while protecting your skin’s pH balance. Customers also love the Phaze Clarifying Face Wash, an ultra-gentle wash that unclogs pores without stripping, for oily or congested skin.
Not sure where to start? Email us and our skincare team will help build a routine around your skin type.










































