Why It’s Content

Axiology is an organic cosmetics brand with a bold, brave take on beauty that we love. With a belief that natural lips are best, their nourishing, sustainable lip colour products prove that nobody needs to sacrifice their values to get glammed-up. Not only are they taking care of our skin but the planet to. For Axiology, kindness in action means that their products match the integrity and intentions behind the company’s mission and philosophy. That’s why their lipstick boxes are sourced from Bali, where the Ericka, Axiology's founder, discovered a woman-owned recycled-paper boutique. After personally witnessing all stages of production, she wanted to support this business that gives local women opportunities and a healthy work environment. All paper used in Axiology boxes is collected from the islands businesses—from hotels, offices, and households—and is taken to a small factory where it is boiled down to a pulp, dried in the sun, and finally folded and decorated by hand to become your organic lipstick box.

Content Approved

Axiology is a luxury vegan lipstick line which is natural, organic and ethically made. They are committed to supporting organisations that help the planet and save our wild animals. But that’s not just lip-service: they donate a percentage of their annual profits to partners like Orangutan Foundation International, PETA, and other humane societies. Axiology believe in being conscientious about how their products are crafted, and in sourcing all ingredients from nature.  With a goal to avoid all synthetic colours Axiology believes in using only natural minerals. These pigments include iron oxides, mica, and titanium dioxide, which are derived from the earth and are approved for cosmetic use. These are safely sourced and do not come in nano-particle form. The truth about what goes in these products is a vital aspect of the company, meaning that words such as “ethically sourced” and “all natural ingredients” are fundamental practices, not just marketing language. Axiology are certified cruelty free.

Content by category