Mud Jeans use organic cotton and/or recycled jeans to blend new denim for their sustainable range. Mud take back old jeans and either sell them on if in good condition, or recycle them blending with organic cotton to create new jeans. To finish, they use innovative ozone and laser processes instead of washing, which reduces the amount of water used by up to 75%, as well as reducing the chemical pollution of water.

Labels are printed instead of using leather, meaning the Mud jeans range is suitable for vegans and cruelty-free. At the end of their life cycle, Mud will take back your old jeans for recycling.