Pai Skincare

Pai Phaze™ Clarifying Face Wash

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Content Approved

Clear Skin Has Never Felt So Good. 

An ultra-gentle PHA foam cleanser on a mission: to help clarify congested skin, without stripping or drying even the most sensitive complexions. 

Featuring PHA (Polyhydroxy Acid) which exfoliates to unclog pores and removes impurities, while prebiotic Inulin helps the skin maintain the microbiome and strengthen the barrier and NMF Sugar Complex binds to the keratin in your skin to provide a lasting hydration effect.

Best for for oily, blemish-prone, congested and dull skin – no matter how sensitive it is.

Scented with Lime, Frankincense and Rosemary Oils for a sweet, citrus scent.

100ml

Details

The Pai Phaze™ Clarifying Face Wash contains the key natural skincare ingredients of:

  • Polyhydroxy Acid (PHA) - Otherwise known as Gluconolactone, and sourced from glucose in maize, this exfoliator is especially suitable for sensitive skin. Its large molecules remain on the surface of the skin, allowing it to be more gentle than other exfoliants while still being highly effective. It eliminates the dead skin cells, clearing clogged pores for visibly clearer skin.
  • NMF Sugar Complex - Derived from the sugar within harvested kernel corn, this hero moisturising agent is almost identical to the carbohydrate complex that is part of the skin's own Natural Moisturising Factor. It binds to keratin  remaining on the skin even after the face wash is rinsed off - locking in moisture. Skin looks smoother, less flaky, and deeply hydrated.
  • Probiotiic Inulin - Extracted from chicory roots, this protective prebiotic rebalances the skin’s microbiota to form a natural defensive shield and keep the skin barrier healthy.

Certified Natural by Cosmos (98% Natural Ingredients). Suitable for Vegans. Cruelty-Free. Made in the UK.

Consumer Trial An independent consumer trial showed the following results*:

  • 87% said it made their skin feel less oily
  • 81% said it made their skin feel smoother
  • 80% said it made their skin look more radiant
  • 79% said it left skin looking clearer
  • 72% said it reduced the appearance of blemishes

*2 week independent consumer trial of 115 women.

Testers agreed that the appearance of blackheads was reduced after two weeks, compared to the initial use. 

How To Use

Apply 1-2 pumps to damp skin. Gently massage across the face, avoiding the delicate eye area. Rinse, and pat dry.

Use in the morning on bare skin, and in the evening after removing make-up with Light Work Cleansing Oil.

Avoid direct contact with eyes. Discontinue use if irritation occurs. To maintain product quality, store in a cool, dark place.

Ingredients

Aqua (Water), Decyl Glucoside, Cocamidopropyl Betaine, Lauryl Glucoside, Disodium Cocoyl Glutamate, Glycerin**, Caprylyl/capryl Glucoside, Inulin, Sodium Chloride, Sodium Levulinate, Gluconolactone, Glyceryl Oleate, Sorbitan Caprylate, Sodium Anisate, Saccharide Isomerate, Sodium Phytate, Fructose, Citrus Aurantifolia Peel Oil* (Lime Oil), Boswellia Neglecta Resin Oil* (Frankincense Oil), Rosmarinus Officinalis Leaf Oil* (Rosemary Oil), Maltodextrin, Sodium Citrate, Hydrolyzed Gardenia Florida Extract (Gardenia Extract), Gardenia Florida Fruit Extract (Gardenia Extract), Citric Acid, Limonene (Naturally Occurring In Essential Oils)

of total: 98% natural origin *organic ingredient **made using organic ingredients

Product information

DELIVERY

We offer free UK delivery on all orders over £35 & free international delivery on orders over £65, £100 or £150 depending on your location and when the parcel weighs less than 2kgs.

All available delivery options will be listed at checkout or find more delivery options (including Next Day & Saturday delivery)

TAXES

Europe - As of 1st July 2026, Europe has introduced a duty of €3.00 on items imported from outside the EU.

On orders up to €150, this will be added at checkout so you don't need to pay it on delivery. On orders over €150, this will need to be paid on arrival in your country.

This duty is separate from IOSS, and paying taxes at the point of order remains available for orders of €150 and under. If your order value is over €150, we recommend splitting it into two separate orders of €150 or under to avoid paying on arrival.

Rest of World will automatically have UK VAT deducted at checkout and import taxes and handling fees may be charged on arrival.

Any questions, please contact us at help@beingcontent.com.

STUDIO SESSIONS

Need some help with choosing natural beauty products or just want to try make-up in person?

Join us for a Studio Session with our Make-Up Artists or Skincare Experts in London or book a video or phone consultation to chat through the best products for you. 

TO BOOK

Just email us on help(at)beingcontent.com with details of what you would like help with and the products or ranges you would like to try and we will arrange a time for us to book a studio or video session for you.

In Person and Video Sessions have a booking deposit of £15, which is redeemable on online orders £50+ after the consultation.

Bookings are with a make-up artist and are up to 1 hour long. 

Please note make-up lessons are a fixed fee and non-redeemable. Please email us for more details.

All our mail orders are delivered in recyclable card boxes, with paper tape and packed with biodegradable, compostable starch packing peanuts.

SHOP BY ETHOS

Gentle gel cleanser that effectively removes makeup and sunscreen while leaving skin feeling clean and refreshed without dryness. Customers praised it as "perfect for sensitive, rosacea-prone skin" with no irritation. Many highlighted the calming scent and ability to clear blemishes. Suitable for daily use with consistently positive feedback.

  • Perfect for sensitive, rosacea-prone skin - no irritation at all
  • Leaves skin feeling thoroughly clean but not at all dry or irritated
  • Used every day for about 2 years now, and my skin is cleaner than ever
Texture (positive)Irritation (positive)Makeup (positive)Skin (positive)Scent (positive)
  • 5 stars: 15 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
h
huma
Lovely and refreshing

A trusty go to for morning cleanse. Love how it leaves skin feeling thoroughly clean but not at all dry or irritated.

D
Denis
A Refreshing, Reliable Daily Cleanser

I've been using the Phaze Gel Cleanser and it has quickly become one of my favorite everyday products. The gel texture feels refreshing on the skin and creates a gentle cleanse without leaving any dryness or tightness afterward. It removes sunscreen and light makeup well, and the formula feels balanced‚ effective, yet still suitable for sensitive skin. After consistent use, my skin feels clean, calm, and comfortable. I also appreciate that it doesn't have an overpowering scent and rinses off easily. It's a straightforward, dependable cleanser that does exactly what it should.

K
Katherine
Phaze:tm: Gel Cleanser

My skin feels so refreshed & clean afterwards.

F
Fiona
Just the ticket

Very pleased with this. It's effective in keeping my skin blemish-free and doesn't dry it out.

Z
Zsuzsanna
Great product

Just a bliss, it really helped my skim to clear out and not dry it.

D
Danya
Love these products

Purchased this again because I enjoyed it so much. Will continue to be a repeat customer!

C
Coralie
Perfect for Sensitive, Rosacea-Prone Skin

This cleanser makes my skin feel clean and refreshed while staying gentle. I have rosacea, and this product is fully approved by my skin—no irritation at all. Plus, the scent is soft and very calming.

S
Summer
Great for sensitive and dry skin

Great for makeup removal and a fresh cleanse.

C
Chyna
Best Skin Cleanser

I have used this every day for about 2 years now, and my skin is cleaner than ever. Highly reccommend.

F
Fern
love this product

love this product

o
olivia
LOVE

I have sensitive skin, so Toners have always been too harsh for me. I use this stuff as my nighttime face wash and its wonderful. Leaves my skin feeling fresh and ready for the rest of my skin care routine. I look forward to using it every evening.

T
Thembi
Phaze Gel Cleanser

Loved it, felt gentle yet effective and packaging is also reallyt nice and clean

F
Faziea
Great cleansing gel!

This is a really smooth cleansing gel with a lovely gel fragrance.
It is really quick to use and is helping clear my congested, rough skin from all the heat of the summer.
I have super sensitive skin and this gel causes me no irritation at all.
I would thoroughly recommend this cleanser to anyone.
Thanks again Pai for a lovely product!

J
Jelena
Phaze gel Cleanser

Amazing product. I purchased it first as a mini and was impressed. Thought I'm in my 40ties it was a perfect match for my skin. Since then I can not be without it.

K
Kamini
Gel cleanser

Skin feels so,clean