• Content Approved Content Approved
  • Suitable for Vegans Suitable for Vegans
  • Certified Cruelty Free Certified Cruelty Free

Ilia Beauty

Ilia Bright Start Activated Eye Cream


Ilia Beauty

Ilia Bright Start Activated Eye Cream


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Product code: MSU002

Content Approved

The Ilia Bright Start Retinol Alternative Eye Cream helps wake up eyes with the potent benefits of natural ingredients and primes the eye area ready for make-up.

With a weightless texture it layers seamlessly under makeup, and is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time.

With a subtle light-reflecting pearlescent, the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.

Suitable for sensitive eyes and skin. Dermatologist and ophthalmologist-tested.


Details & Clinical Results

Key ingredients in The Bright Start Activated Eye Cream:

  • Caffeine & Peptides - powerful actives that visibly depuff and revive tired eyes.
  • Upcycled Avocado Extract - a zero-waste active that reduces the look of dark circles and puffiness.
  • Sea Fennel Extract - A sustainably sourced extract that has been used as a retinol alternative. It visibly brightens, firms, and smooths without the drawbacks of traditional retinol, which can be too harsh for sensitive skin

Certified Cruelty-Free by Leaping Bunny. Suitable for Vegans. Fragrance-free. Silicone-free. Made in the USA. 

Clinical Results

  • Clinically proven to hydrate skin and reduce dark circles*
  • 83% said the appearance of fine lines and wrinkles was reduced****
  • 100% said concealer applied more smoothly***
  • 95% said under eyes felt instantly moisturised**
  • 93% said under eyes felt smoother****
  • 91% said under eyes were brightened****
  • 78% said under eyes looked firmer and the product absorbed quickly***

In a 6-week instrumental study of 30 women ages 39-65 (*).
In a clinical study of 52 women ages 39-65.
Results after application (**); after 4 weeks (***); after 6 weeks (****).

How To Use

Apply in the morning to wake up eyes...

  • Swipe - Squeeze the tube to apply a small amount below your eyes.
  • Flip - Switch to the cooling side of the ceramic tip.
  • Massage - Move in slow arcs from the outer corner of the eye in, and up along the brow bone.
  • Tap - Gently pat with fingers to help any excess absorb. Wear alone or under True Skin Serum Concealer.


Aqua/Water/Eau, Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Propanediol, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Jojoba Oil/Macadamia Seed Oil Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Silica, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Behenyl Alcohol, Caffeine, Moringa Oil/Hydrogenated Moringa Oil Esters, Sodium Stearoyl Lactylate, Mica, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Squalene, Caprylic/Capric/Succinic Triglyceride, Xanthan Gum, Citric Acid, Sodium Phytate, Phytosteryl Macadamiate, Persea Gratissima (Avocado) Fruit Extract, Crithmum Maritimum Extract, Phytosterols, Tocopherol, Acetyl Hexapeptide-8, Sodium Citrate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).


We offer free UK delivery on all orders over £30 & free international delivery on orders over £100 or £150 depending on your location and when the parcel weighs less than 2kgs.

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