Ilia Beauty

Ilia Bright Start Activated Eye Cream

£47.00 GBP Back Soon
Tax included.
Content Approved

The Ilia Bright Start Retinol Alternative Eye Cream helps wake up eyes with the potent benefits of natural ingredients and primes the eye area ready for make-up.

With a weightless texture it layers seamlessly under makeup, and is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time.

With a subtle light-reflecting pearlescent, the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.

Suitable for sensitive eyes and skin. Dermatologist and ophthalmologist-tested.



Key ingredients in The Bright Start Activated Eye Cream:

  • Caffeine & Peptides  - powerful actives that visibly depuff and revive tired eyes.
  • Upcycled Avocado Extract - a zero-waste active that reduces the look of dark circles and puffiness.
  • Sea Fennel Extract  - A sustainably sourced extract that has been used as a retinol alternative. It visibly brightens, firms, and smooths without the drawbacks of traditional retinol, which can be too harsh for sensitive skin

Certified Cruelty-Free by Leaping Bunny. Suitable for Vegans. Fragrance-free. Silicone-free. Made in the USA.

Clinical Results

  • Clinically proven to hydrate skin and reduce dark circles*
  • 83% said the appearance of fine lines and wrinkles was reduced****
  • 100% said concealer applied more smoothly***
  • 95% said under eyes felt instantly moisturised**
  • 93% said under eyes felt smoother****
  • 91% said under eyes were brightened****
  • 78% said under eyes looked firmer and the product absorbed quickly***

In a 6-week instrumental study of 30 women ages 39-65 (*). In a clinical study of 52 women ages 39-65. Results after application (**); after 4 weeks (***); after 6 weeks (****).

How To Use

Apply in the morning to wake up eyes...

  • Swipe - Squeeze the tube to apply a small amount below your eyes.

  • Flip - Switch to the cooling side of the ceramic tip.

  • Massage - Move in slow arcs from the outer corner of the eye in, and up along the brow bone.

  • Tap - Gently pat with fingers to help any excess absorb. Wear alone or under True Skin Serum Concealer .

Aqua/Water/Eau, Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Propanediol, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Jojoba Oil/Macadamia Seed Oil Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Silica, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Behenyl Alcohol, Caffeine, Moringa Oil/Hydrogenated Moringa Oil Esters, Sodium Stearoyl Lactylate, Mica, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Squalene, Caprylic/Capric/Succinic Triglyceride, Xanthan Gum, Citric Acid, Sodium Phytate, Phytosteryl Macadamiate, Persea Gratissima (Avocado) Fruit Extract, Crithmum Maritimum Extract, Phytosterols, Tocopherol, Acetyl Hexapeptide-8, Sodium Citrate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).

Product information


We offer free UK delivery on all orders over £35 & free international delivery on orders over £100 or £150 depending on your location and when the parcel weighs less than 2kgs.

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Orders to the EU will be sent taxes paid under IOSS for orders below 150 Euro.

Rest of World will automatically have UK VAT deducted at checkout and import taxes and handling fees may be charged on arrival.


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Join us for a Studio Session with our Make-Up Artists or Skincare Experts in London or book a video or phone consultation to chat through the best products for you. 


Just email us on help(at) with details of what you would like help with and the products or ranges you would like to try and we will arrange a time for us to book a studio or video session for you.

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