As one of the pioneering ethical clothing brands, Aiayu sustainable clothing is a Copenhagen-based fashion company who select only the highest ranking sustainable fibres from the most natural sources to make their timeless clothing. With a focus on craftsmanship and manufacturing at the source of the raw materials, Aiayu's partners are certified to ensure workers’ rights are protected, and Aiayu is a signatory to the UN Global Impact Corporate Sustainability Initiative. Waste reduction initiatives include upcycling organic cotton waste into bags and quilts, while their resource initiatives range form 100% water recycling in the Bolivian factory, to solar energy generation by their Indian manufacturer.

Look for our CONTENT BADGES to shop by ethos including Vegan Clothes and Certified Organic.