Alima Pure Natural Cosmetics are crafted from minimal ingredients for maximum impact. They seek to redefine makeup as an empowering tool of self-expression through their diverse range of foundation shades and inspiring colours. Alima Pure make natural makeup that celebrates a new generation of natural cosmetics.
Alima Pure are committed to people, profit, and planet. They've been carbon neutral for the last 7 years, donating 1% of their profits to 1% for the Planet, which supports grassroots environmental organisations. Made from natural ingredients and never synthetic dyes. Without compromise Alima Pure products are never tested on animals.