Alima Pure Natural Cosmetics are crafted from minimal ingredients for maximum impact. They seek to redefine makeup as an empowering tool of self-expression through their diverse range of foundation shades and colours. Alima Pure make natural makeup that celebrates a new generation of natural cosmetics - committed to people, profit, and the planet. They've been carbon neutral for the last 7 years, donating a percentage of their sales to ‘1% for the Planet’, which supports grassroots environmental organisations. The range is made from natural cosmetic ingredients, never synthetic dyes and is without silicones and talc. Alima Pure products are never tested on animals.