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  • Content Approved Content Approved
  • Certified Organic Certified Organic
  • Great British Beauty Great British Beauty
  • Gluten Free Gluten Free
  • Suitable for Vegans Suitable for Vegans


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Standard Delivery is FREE worldwide* Product code: USM001

Content Approved

Pai Instant Calm Serum has been expertly formulated to support skin prone to irritation and hyper- sensitivity, restoring calm and confidence to reactive skin.

Super concentrated but without the irritation usually associated with more ‘active’ products, this Serum is especially suited to distressed skin in need of extra care.

Skin Type: Hyper-Sensitive, Redness.

Rosacea Friendly: Free from Alcohol (denat.), Witch Hazel, Eucalyptus, Peppermint, Menthol and other common triggers.



Key organic and natural ingredients include:

  • Ultra calming Sea Aster actively inhibits the release of cutaneous neuropeptides, the molecules that cause skin to flare, while strengthening the surface blood vessels, helping to reduce the appearance of redness.
  • Enriched Wild Oat extract has a natural anti-histamine and anti-inflammatory property to improve the appearance of delicate or damaged skin and helps to protect skin against environmental irritants.
  • Hyaluronic Acid - This water-attracting molecule provides deep hydration; plumping and softening the skin from within. It also helps to prevent the free radical and UV damage associated with premature ageing.

Certified Organic by the Soil Association: 79% organic ingredients. Nut-Free. Suitable for Vegans.

How To Use

Everyone's skin is different and how regularly you apply your serum will depend on your specific skin concerns. It can be used 1-2 times per week, or on consecutive days as an intensive week-long treatment when your skin needs a concentrated boost.

Step 1: At night, cleanse using Camellia & Rose Gentle Hydrating Cleanser.

Step 2: Spritz with Toner - For best results apply while skin is slightly moist from the toner to aid maximum absorption of the active ingredients. We recommend the Pai Lotus and Orange Blossom BioAffinity Tonic (dry/sensitive skin) or the Pai Rice Plant and Rosemary BioAffinity Tonic (combination/sensitive skin)

Step 3: Warm one pump of serum in the fingertips.

Step 4: Apply to centre of face working outwards in light pressing movements, finishing with the neck and décolletage.

Step 5: Leave skin to breathe and regenerate overnight*.

*During the testing of Pai Serums they found this to be best practice. However, if you feel you need extra hydration, apply 1-2 pumps of your Pai Skincare Day Cream once the Serum has penetrated the skin.

May also be used in the morning under your moisturiser.


Aqua - Purified Water Citrus Aurantium Dulcis Fruit Water* - Orange Fruit Water Avena Sativa Kernel Extract* - Oat Extract Glycerin* - Vegetable Glycerine Glyceryl Stearate Citrate - Emulsifier derived from Sustainable Palm Oil Cetearyl Alcohol - Emulsifier derived from Coconut Oil Aster Maritima / Tripolium Extract - Sea Aster Extract Sodium Hyaluronate - Hyaluronic Acid Carya Ovata Bark Extract - Hickory Bark Extract Litsea Cubeba Fruit Oil* - May Chang Oil Adesmia Boronoides Flower / Leaf / Stem Oil* - Paramela Oil Helianthus Annuus Seed Oil* - Sunflower Seed Oil Caprylic / Capric Triglyceride - Emulsifier derived from Coconut Oil Acacia Senegal Gum – Arabic Gum Xantham Gum - Xanthan Gum Sodium Levulinate - Non-Irritating Preservative derived from Corn Sodium Anisate - Non-Irritating Preservative derived from Basil Glyceryl Caprylate - Humectant derived from Coconut Oil Tocopherol - Natural Vitamin E Lactic Acid - pH Stabiliser derived from Sugar Beet Rosmarinus Officinalis Leaf Extract* - Rosemary Leaf Extract Naturally occurring molecules within essential oils: citral*, limonene*.

*Organically produced: 79%. Nut-free

Delivery & Returns


Content Beauty and Wellbeing currently delivers to UK, European and international customers. We do not deliver to P.O. boxes or hotels.

We offers the following delivery options:

Standard Delivery for United Kingdom:

FREE. When the order is over £30 this is usually 1 - 3 working days to any UK address including Channel Islands and Isle of Man. Allow up to 14 working days for delivery.

FREE: When order is under £30 this is usually 2 - 5 working days to any UK address including Channel Islands and Isle of Man. This can be upgraded at checkout to first class for £3.00. Allow up to 14 working days for delivery.

UK Next Weekday: £5.95. Delivery the following working day for orders placed before 1pm (UK only).

UK Saturday Delivery: £8.50. Delivery on the following Saturday for orders placed before 1pm Friday.

International Deliveries

Europe: FREE. Via our Standard Delivery - Usually 3-10 working days. Allow up to 21 working days for delivery.

International (excluding mainland China): FREE via our Standard Delivery - approximately 5-14 working days. Allow up to 21 working days for delivery. Please note any fees charged by customs are the sole responsibility of the customer.

Mainland China: Please contact us on help@beingcontent.com for estimated shipping costs.


You are able to correct errors on your order up to the point on which you click on "submit" during the ordering process.

If you should place an order for an incorrect item please email us at help@beingcontent.com to amend the order.

If the order has been despatched you will be liable for cost of delivery to and return delivery. Please view our refund policy for further details.


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