'This book was written from all the tips, knowledge and insight shared with me via the 1000's of conversations with my team, brand owners, Content customers, industry experts and beauty bloggers over the past 9 years.
It's the book I wish was around when I first wanted to make the switch to natural and organic beauty 17 years ago and is an introduction to both natural products and taking care of your skin.
For those who have already made the switch it's a record of the exciting world of modern natural beauty that has evolved since 2008 and features industry expert tips and brands. I hope you love it!' x Imelda
Publisher: Ebury Press Hardcover: 320 pages
Thanks to the incredible Judith McMillian for letting her beautiful photography grace the cover of this book.
'What is predictable, common and familiar is transformed into a world of newly discovered pleasures.' Judith McMillian (1945 - )
Judith K. McMillan takes the examination of plants into a new realm. Using an X-ray machine as her camera, McMillan photographs the internal structures of plants, revealing the beauty of natural forms invisible to the human eye.
The resulting images are ephemeral, eerie, and beautiful. The plants that become the focus of her work take on a strangely translucent life, opening our minds to an alternate view of reality. In a wonderful marriage of science, art and nature we can understand the complexity of botanical forms.
In colour psychology Magenta is the colour that helps to create harmony and balance in every aspect of life; physically, mentally, emotionally and spiritually.
It is spiritual yet practical, encouraging common sense and a balanced outlook on life.
Magenta is the colour of the non-conformist, the free spirit. It pushes you to take responsibility for creating your own path in life and making your own choices. It is an instrument of change and transformation.
It promotes compassion, kindness and co-operation and encourages a sense of self respect and contentment.
The definitive guide to a new generation of natural beauty, skincare and makeup. The ideal gift for all beauty lovers.
Choosing natural beauty doesn’t mean ditching hi-tech products in favour of homemade potions. It means being conscious about what you’re buying: what are you putting on your skin, what does it do and where does it come from?
This honest, expert book will teach you how to recognise what your skin needs and how to shop the best products for you. It offers both time-honoured and modern techniques, tips and guidance for all ages, and showcases the powerful ingredients and brands that you need to know about.
Imelda Burke is a leading expert in modern natural beauty. She was also one of its earliest champions – her London-based shop, Content Beauty & Wellbeing was the first to sell some of, what are now the biggest natural beauty brands from around the world.
UPDATE: Our Marylebone store is currently closed due to COVID-19.
Regarded as London’s leading organic & natural apothecary, CONTENT was founded in 2008 to provide a home for the new wave of natural and organic beauty. In 2018, CONTENT evolved into a department store for all brands of the future.
Excited by seeking out founders who are creating beautiful things and who are driven by a respect for both planet and people, CONTENT is home to a curated selection of natural and organic beauty brands teamed with an edit of conscious clothing, vintage clothing, recycled and handcrafted jewellery, fairtrade and vegan shoes, books and zero waste living products – making it a destination not just for green beauty fans, but also those seeking to shop their values across categories.
A destination for the curious, those who like to ask questions, support makers and vote for a better world with their choices, CONTENT likes to do things differently - it's how we started back in 2008! Recent initiatives include:
CONTENT Lock-Ins: Brand creators, wellbeing and sustainability experts are accessible through a series of evening events and workshops, helping to revive the lost British institution of the pub lock-in. Rather than the exclusivity of a members' club or VIP event, CONTENT Lock-Ins celebrate the inclusivity of a community, with customer-led themes to provide a space for learning and discovery across a diverse range of topics.
Bye, Bye Perfect: Removing the word perfect from all CONTENT product descriptions on our website since 2017. Why? We think you are good enough just the way you are.
VAT-Free Sanitary Products: Since 2017, we have paid the VAT on sanitary products for all CONTENT customers.
Feminists Don’t Wear Pink: After the pop-up installation was removed from Topshop in 2018, CONTENT donated the window of our Marylebone store to the book publishers so they could continue to celebrate their inspirational book.
CONTENT has been listed in:
For items posted from Tuesday 31 March 2020 onwards, our guarantee delivery for Special Delivery Guaranteed by 9.00am the next working day will change to by 12.00pm the next working day*. Our guaranteed delivery for Special Delivery Guaranteed by 1.00pm will change to by 9.00pm the next working day*.
CHANGES TO SERVICE: Signing for and receiving items
In order to protect both Royal Mail and customers as much as possible, They are minimising contact between their staff and customers. They will not be handing over their hand-held devices to customers to capture signatures but instead log the name of the person accepting the item.
Additionally, for all customers where they need to deliver any item that won’t fit through your letterbox, They will place your item at your door. Having knocked on your door, we will then step aside to a safe distance while you retrieve your item. This will ensure your item is delivered securely rather than being left outside.
If shipping to Italy, Spain, the Far East, and the Middle East we currently recommend using the DHL service for faster delivery.
Royal Mail is working with its airline and postal/courier partners across the globe to maintain services. The number of countries that they can access is changing daily.
Most major export routes remain open and we continue to accept and process mail. Specifically, Royal Mail’s international services to the USA remain operational.
The following countries are on Suspension:
The following countries are on Long-Term Suspension:
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We recommend contacting us if you haven't received your package by the estimated delivery date below to allow us to assist you with tracking.
Please be aware, customs fees may be charged when arriving in your country. These are at the cost of the receiver.
United Kingdom Delivery - Free When Your Order is Over £15
United Kingdom Next Day and Weekend Delivery
Our Next Day Delivery is now a by 9pm service rather than the before 1pm service. Changes are due to Covid-19 service disruptions.
We do not despatch next day deliveries over the weekend or on bank holidays.
Channel Islands (Jersey/Guernsey) - Free Delivery When Your Order is Over £15
Europe / USA / Canada - Free Delivery When Your Order is Over £40
Deliveries to Italy
Middle East - Free Delivery When Your Order is Over £40
**Please note: To have parcels delivered directly to your address please opt for the DHL delivery service. Choosing standard delivery may require you to collect your package from your local post delivery office.
Please use the tracking number sent to you and found on your despatch confirmation to check on the status of any standard deliveries. They will be returned to us if not collected.
New Zealand / Australia / Asia / Rest of The World (excluding Hong Kong & China) - Free Standard Delivery When Your Order is Over £40
Shipping to Brazil? The Brazilian Federal Government now requires all customers to pay a small processing charge before any international parcel can be released into Brazil. Customers should receive a notification via post or alternatively, direct payment can be made at www.corrieos.com.br It is the customer's responsibility to pay all fees.
* Please note these delivery times are estimates only and not guaranteed. If you haven't received your package by the estimated delivery date please email us to allow us to assist you with tracking. Items may be opened and inspected by the customs agents in your country and are not deemed faulty if they opened to comply with import regulations. Any damage can be claimed via the governing body in your country.
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